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Brand Identity Design Jobs (NOW HIRING)

Weekday AI

Agency Brand Design Expert

$80 - $150/hr

Brand identity systems and guidelines * Logo design and visual identity * Campaign and marketing creatives * Packaging concepts * Presentation and layout design * Digital and social media assets

Tiny Giants Talent

Senior Brand Designer

Manhattan, NY · On-site

$85 - $110/hr

Design internal tools and templates Client Design -- 50% * Lead brand identity design from strategy through final delivery * Create 360° branding programs: strategy, naming, identity, web ...

Princeton 10, LLC

Senior Brand Designer

Manhattan, NY · On-site

$87 - $204/hr

You will focus on producing high-quality visual assets, exploring design directions, and creating new brand identity systems with consistency and craft. You will work closely with Creative Directors ...

Darcy Solutions

Senior Brand Manager

Minnetonka, MN · On-site

$100 - $130/hr

Darcy Solutions is seeking a Senior Brand Manager to take leadership of our brand identity, design output, and storytelling as we scale. In this senior role, you will set the creative vision and ...

Tiny Giants Talent

Senior Brand Designer

New York, NY · On-site

$85K - $110K/yr

Design internal tools and templates Client Design - 50% * Lead brand identity design from strategy through final delivery * Create 360° branding programs: strategy, naming, identity, web ...

Princeton 10, LLC

$87 - $204/hr

You will focus on producing high-quality visual assets, exploring design directions, and creating new brand identity systems with consistency and craft. You will work closely with Creative Directors ...

Tiny Giants Talent

Senior Brand Designer

New York, NY · On-site

$85K - $110K/yr

Lead brand identity design from strategy through final delivery * Create 360 branding programs: strategy, naming, identity, web, advertising, film * Oversee photo/video shoots from concept through ...

Princeton10

Senior Brand Designer

New York, NY · Remote

$50 - $90/hr

You will focus on producing high-quality visual assets, exploring design directions, and creating new brand identity systems with consistency and craft. You will work closely with Creative Directors ...

Princeton10

Senior Brand Designer

New York, NY · On-site +1

$50 - $90/hr

You will focus on producing high-quality visual assets, exploring design directions, and creating new brand identity systems with consistency and craft. You will work closely with Creative Directors ...

Princeton10

Senior Brand Designer

New York, NY · On-site +1

$50 - $90/hr

You will focus on producing high-quality visual assets, exploring design directions, and creating new brand identity systems with consistency and craft. You will work closely with Creative Directors ...

Jobtailor

Senior Brand Designer

Salt Lake City, UT · On-site

$90 - $150/hr

Brand Identity Design * Integrated Campaign Development * Digital Experience Design * Creative Concept Development * Typography Mastery * Layout Design * Image Generation * Video Production * Motion ...

New

AT&T

Brand Design Director

Dallas, TX · On-site

$158K - $237K/yr

At AT&T, we are building on an iconic design legacy first envisioned by trailblazer Saul Bass. This ... They will lead the ongoing evolution and optimization of AT&T's global brand identity systems ...

AT and T

Brand Design Director

Dallas, TX · On-site

$158K - $237K/yr

At AT&T, we are building on an iconic design legacy first envisioned by trailblazer Saul Bass. This ... They will lead the ongoing evolution and optimization of AT&T's global brand identity systems ...

Manyone

Senior Brand Designer

Manhattan, NY · On-site

$100 - $140/hr

Lead brand identity projects from discovery and positioning through concept, design system and launch * Have your own client relationships day to day - lead the conversation, and bring the client ...

Manyone

Senior Brand Designer

Brooklyn, NY · Hybrid

$100K - $140K/yr

Lead brand identity projects from discovery and positioning through concept, design system and launch * Have your own client relationships day to day - lead the conversation, and bring the client ...

NEURA Robotics

$80 - $120/hr

You design and direct brand publications including catalogs, brochures, product sheets, and ... both brand identity and creative production - ideally in a brand studio, creative agency, or ...

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All JobsBrand Identity Design Jobs

Brand Identity Design information

See salary details

$38K

$108.2K

$146K

How much do brand identity design jobs pay per year?

As of Sep 7, 2026, the average yearly pay for brand identity design in the United States is $108,211.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $146,000.00 per year, depending on experience, location, and employer.

What is brand identity design?

Brand identity design is the process of creating a visual and cohesive representation of a company or organization's brand. This includes developing elements like logos, color palettes, typography, imagery, and other visual assets that convey the brand's personality and values. A strong brand identity helps differentiate a business from competitors, fosters recognition, and builds trust with customers. Designers work closely with clients to ensure that the visual identity aligns with the brand’s mission and target audience.

What are some common challenges faced by brand identity designers when working with clients, and how can they be managed?

Brand identity designers often encounter challenges such as aligning client expectations with effective design principles, navigating subjective feedback, and ensuring consistent brand messaging across all platforms. Open and regular communication, presenting clear rationale for design choices, and providing visual examples can help manage these issues. Building collaborative relationships and educating clients on the importance of consistency are key strategies for overcoming these challenges and delivering successful brand identities.

What are the key skills and qualifications needed to thrive as a brand identity designer, and why are they important?

To excel as a Brand Identity Designer, you need strong graphic design skills, a deep understanding of branding principles, and proficiency with design software, often supported by a degree in design or related fields. Mastery of tools like Adobe Creative Suite, familiarity with digital asset management systems, and sometimes certifications in brand strategy are typically required. Creativity, attention to detail, and effective communication are crucial soft skills for collaborating with clients and conveying brand stories. These skills ensure the creation of cohesive, memorable brand identities that resonate with target audiences and support business objectives.

What is the difference between Brand Identity Design vs Graphic Designer?

AspectBrand Identity DesignGraphic Designer
FocusDeveloping visual elements that define a brand’s identity, such as logos, color schemes, and style guidesCreating visual content for various purposes like marketing materials, advertisements, and digital media
SkillsBrand strategy, visual branding, logo design, typographyLayout, illustration, photo editing, software proficiency
Work EnvironmentBrand agencies, marketing departments, freelance branding projectsAdvertising agencies, design studios, corporate marketing teams

While both roles involve visual design, Brand Identity Design focuses on creating a cohesive visual identity that represents a brand, whereas Graphic Design covers a broader range of visual content creation for various media. Understanding these differences helps clients find the right professional for their branding or marketing needs.

How much does a brand identity designer make?

The average salary for a brand identity designer ranges from $45,000 to $85,000 annually, depending on experience, location, and skill level. Freelance designers may charge hourly rates from $25 to $150 or more, based on project complexity and reputation.

What does a brand identity designer do?

A brand identity designer creates visual elements such as logos, color schemes, typography, and style guides to establish a consistent and recognizable brand image. They work closely with clients and marketing teams, often using design tools like Adobe Illustrator and Photoshop, to develop a cohesive visual identity that communicates the brand's values and personality.
More about Brand Identity Design jobs

What cities are hiring for Brand Identity Design jobs?

Cities with the most Brand Identity Design job openings:

What states have the most Brand Identity Design jobs?

States with the most job openings for Brand Identity Design jobs include:

What job categories do people searching Brand Identity Design jobs look for?

The top searched job categories for Brand Identity Design jobs are:

Brand Identity Design jobs near you
Infographic showing various Brand Identity Design job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 21% Part Time, 3% Contract, and 1% Nights. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $108,211 per year, or $52 per hour.

Agency Brand Design Expert

Weekday AI

Remote

$80 - $150/hr

Contractor

Posted 23 days ago

Job description

This role is for one of our clients
Compensation: $80-$150 per hour
1. Overview
We are seeking experienced brand and visual design professionals to support a project focused on evaluating how effectively AI systems perform real-world brand and design work.
As an Agency Brand Design Expert, you will help define what exceptional professional design looks like by developing task-specific evaluation criteria and assessing completed work samples. You will review both AI-generated and human-created work and provide rigorous, well-reasoned feedback based on professional design standards.
This role is particularly suited to designers with experience at leading independent branding and design agencies who can bring strong creative judgment, attention to detail, and the ability to articulate why a design succeeds or falls short.
Requirements
2. Key Responsibilities
  • Develop precise, task-specific grading criteria for real-world brand and design deliverables, including:
    • Brand identity systems and guidelines
    • Logo design and visual identity
    • Campaign and marketing creatives
    • Packaging concepts
    • Presentation and layout design
    • Digital and social media assets
    • Brand messaging and positioning
  • Evaluate AI-generated and human-produced design work against established criteria.
  • Provide detailed written justifications explaining the reasoning behind each score or evaluation.
  • Assess design work for visual quality, strategic alignment, consistency, usability, and overall brand effectiveness.
  • Apply consistent, evidence-based creative judgment so evaluations remain reproducible and defensible.
  • Review work against professional standards for typography, composition, hierarchy, color, branding, and visual communication.
  • Incorporate structured feedback from senior reviewers and refine evaluations accordingly.
  • Help identify subtle design strengths, weaknesses, inconsistencies, and areas requiring improvement.
3. Ideal Qualifications
  • 5+ years of professional experience in brand design, visual design, graphic design, or a closely related discipline.
  • Professional experience specifically within world-class independent branding or design agencies is strongly preferred.
  • Experience at organizations comparable to leading global design studios and brand consultancies.
  • Agency experience is preferred over experience limited to in-house or enterprise design teams.
  • Strong expertise in one or more core brand disciplines, including:
    • Creative Direction
    • Brand Design
    • Logo and Visual Identity Design
    • Web/UI/UX Design
    • Graphic Design
  • Deep understanding of:
    • Typography
    • Layout and visual hierarchy
    • Color theory and application
    • Composition
    • Logo development
    • Brand identity systems
    • Visual consistency
    • Creative direction and critique
  • Ability to articulate design feedback with the clarity and strategic perspective expected during a senior creative review.
  • Exceptional written communication skills, with the ability to explain precisely why a design does or does not meet professional standards.
  • Highly detail-oriented, consistent, and comfortable having creative judgment reviewed and calibrated against other experts.
  • Experience with copywriting, brand messaging, audience research, competitive analysis, or brand positioning is a strong advantage.
  • Prior experience with AI training, AI evaluation, rubric-based assessment, or human-data projects is a plus.
4. Application Process
  • Submit your resume, professional background, and portfolio to begin the application process.
  • A portfolio demonstrating relevant professional brand and design work is strongly preferred.
  • Qualified applicants may be asked to complete a brief design assessment or provide additional information about their experience.
  • Candidates will be evaluated based on their professional design expertise, creative judgment, attention to detail, and ability to communicate their reasoning clearly.
5. Engagement Details
  • Role: Agency Brand Design Expert
  • Work Arrangement: Fully Remote
  • Engagement Type: Independent Contractor
  • Schedule: Flexible, based on project requirements
  • Projects may be extended, shortened, or concluded early depending on project needs and performance.
  • Payments are made weekly based on services rendered through available payment platforms.
  • The engagement will not involve access to confidential or proprietary information belonging to any employer, client, or institution.

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