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Brand Identity Design Jobs (NOW HIRING)

Posh

Brand Designer

New York, NY · On-site

$110K - $140K/yr

Evolve our visual identity, design language, and creative principles for the next chapter of the brand - and codify them clearly enough that every team and outside partner can build to the same bar.

J.P. Morgan

Experience Design Vice President

New York, NY · On-site

$127K/yr

Drive the application and evolution of the Chase and J.P. Morgan brands in digital products through UI exploration, visual brand identity, design language, motion graphics and more. * Deliver design ...

Lola Blankets

Brand Designer

New York, NY · On-site

Core Responsibilities Visual Identity & Design * Design brand assets across digital and print touchpoints, including packaging, web, email, social, OOH, and campaign collateral * Maintain and evolve ...

Mindrift

Freelance Brand Designer

$50/hr

In this role, you'll apply your expertise in brand strategy, visual identity, and design systems to create cohesive, modern, and impactful brand assets. This part-time remote opportunity is ideal for ...

Brex

Staff Brand Designer

San Francisco, CA · Hybrid

$187K - $234K/yr

You'll be instrumental in defining how our brand shows up in the world, from establishing new design patterns and brand expressions to reimagining our visual identity for the next phase of growth.

GoTo Foods

Director, Brand Design

Atlanta, GA · On-site

... identity, as well as review construction documentation of the design. The Director will also collaborate with the Brand and coordinate all architectural design activities with designated GoTo Foods ...

Nooks

Brand Design Lead

San Francisco, CA · On-site

Evolve and strengthen the Nooks visual identity across every customer touchpoint * Establish creative standards, design systems, and templates that create consistency while allowing the brand to ...

Intelica

Graphic Designer

Saint Louis, MO · On-site

Demonstrated expertise in brand guidelines, brand identity, design thinking, process, and solutions * Manage & monitor metrics and analytics for website and social media channels * Maintaining and ...

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Brand Identity Design information

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$38K

$108.2K

$146K

How much do brand identity design jobs pay per year?

As of Aug 14, 2026, the average yearly pay for brand identity design in the United States is $108,211.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $146,000.00 per year, depending on experience, location, and employer.

How much does a brand identity designer make?

A brand identity designer's salary varies based on experience, location, and whether they work freelance or full-time. In general, entry-level designers earn around $40,000 to $60,000 annually, while experienced professionals can earn $70,000 or more, especially if they have strong skills in graphic design tools and branding strategy.

What is the difference between Brand Identity Design vs Graphic Designer?

AspectBrand Identity DesignGraphic Designer
FocusDeveloping visual elements that define a brand’s identity, such as logos, color schemes, and style guidesCreating visual content for various purposes like marketing materials, advertisements, and digital media
SkillsBrand strategy, visual branding, logo design, typographyLayout, illustration, photo editing, software proficiency
Work EnvironmentBrand agencies, marketing departments, freelance branding projectsAdvertising agencies, design studios, corporate marketing teams

While both roles involve visual design, Brand Identity Design focuses on creating a cohesive visual identity that represents a brand, whereas Graphic Design covers a broader range of visual content creation for various media. Understanding these differences helps clients find the right professional for their branding or marketing needs.

What is brand identity design?

Brand identity design is the process of creating a visual and cohesive representation of a company or organization's brand. This includes developing elements like logos, color palettes, typography, imagery, and other visual assets that convey the brand's personality and values. A strong brand identity helps differentiate a business from competitors, fosters recognition, and builds trust with customers. Designers work closely with clients to ensure that the visual identity aligns with the brand’s mission and target audience.

What are the key skills and qualifications needed to thrive as a brand identity designer, and why are they important?

To excel as a Brand Identity Designer, you need strong graphic design skills, a deep understanding of branding principles, and proficiency with design software, often supported by a degree in design or related fields. Mastery of tools like Adobe Creative Suite, familiarity with digital asset management systems, and sometimes certifications in brand strategy are typically required. Creativity, attention to detail, and effective communication are crucial soft skills for collaborating with clients and conveying brand stories. These skills ensure the creation of cohesive, memorable brand identities that resonate with target audiences and support business objectives.

What are some common challenges faced by brand identity designers when working with clients, and how can they be managed?

Brand identity designers often encounter challenges such as aligning client expectations with effective design principles, navigating subjective feedback, and ensuring consistent brand messaging across all platforms. Open and regular communication, presenting clear rationale for design choices, and providing visual examples can help manage these issues. Building collaborative relationships and educating clients on the importance of consistency are key strategies for overcoming these challenges and delivering successful brand identities.

What does a brand identity designer do?

A brand identity designer creates visual elements such as logos, color schemes, typography, and style guides to establish and communicate a company's unique image. They work closely with clients and marketing teams to develop consistent branding across various platforms, often using design software like Adobe Illustrator and Photoshop. Strong creativity, understanding of branding principles, and attention to detail are essential skills for this role.
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Cities with the most Brand Identity Design job openings:

What states have the most Brand Identity Design jobs?

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What job categories do people searching Brand Identity Design jobs look for?

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Brand Identity Design jobs near you
Infographic showing various Brand Identity Design job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $108,211 per year, or $52 per hour.

Brand Design Manager

Blockstream Corporation Inc

Menlo Park, CA • On-site

Full-time

Re-posted 9 days ago

Job description

Blockstream was founded in 2014 by Dr. Adam Back and a group of fellow cryptographers and engineers who are passionate about Bitcoin and its potential to change the world. Today, Blockstream is the leading Bitcoin company, providing cutting-edge infrastructure solutions for enterprises, institutions, and individual Bitcoin users. We develop industry-leading Bitcoin self-custody solutions, Bitcoin-based financial products, second-layer scaling technologies, and enterprise-grade blockchain infrastructure.
We are seeking a highly hands-on, detail-oriented and creative Brand Design Manager who can bridge brand strategy, design, and execution. You will not only define how a brand should look, feel, and communicate but will also roll up your sleeves to create the assets, systems, and frameworks that bring it to life. You will develop a unified brand identity across products, audiences, and channels. You will work closely with design, marketing, product, business, and leadership teams to drive clarity, cohesion, and quality across the entire brand ecosystem and enhance our brand.
What You Will Be Doing (Responsibilities):
  • Develop and refine the overarching brand strategy, vision, and narrative that align with company goals and values
  • Build and maintain scalable brand design systems (visual identity, typography, iconography, patterns, templates) while adapting to consumer, enterprise, and developer audiences
  • Partner with product design teams to evolve the brand aesthetic across web, product UI, marketing, social channels, and more
  • Partner with marketing, product, and business teams to align brand with company objectives and go-to-market plans
  • Ensure brand cohesion as we expand into new product lines and enterprise offerings
  • Stay current with industry best practices to keep the brand fresh and relevant
What We Look For In You (Required Qualifications):
  • Proven experience as a brand designer, producer, or similar role
  • Experience building design systems, style guides, and modular brand frameworks
  • Strong ability to translate strategy into compelling visual and verbal identity systems
  • Strong understanding of integrated marketing, user journeys, and multi-channel campaigns (web, product, content, social, events)
  • Hands-on design skills (Figma, Illustrator, InDesign, etc.) where you can create assets yourself
  • Experience in motion graphics and content management systems (CMS)
  • Experience working in a tech-driven industry or with SaaS products
Nice To Haves (Preferred Qualifications):
  • Experience in fintech, Web3, Bitcoin, or complex technical products

Stay Safe from Job ScamsAll official Blockstream communication will come from an @blockstream.com email address. We will never ask you to share sensitive information or purchase equipment during the hiring process. If in doubt, contact us at hr@blockstream.com. Learn more about avoiding job scams here.

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