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Brand Identity Design Jobs in Florida (NOW HIRING)

Wucf Tv

Associate Director, #Brand Design

Orlando, FL · On-site

$70 - $110/hr

Collaborate with the Design team in the development, maintenance and advancement of the athletic department's brand identity through original and creative design concepts. Assist with the ...

Eberjey

Design Director

Miami, FL · On-site

We're seeking a seasoned, visionary Design Director to lead our design strategy and bring fresh ... Anticipate what's next while protecting our brand identity. * Assortment Strategy: Build seasonal ...

Eberjey

Design Director

Miami, FL · On-site

$120K - $155K/yr

Design Employment Type: Full Time Location: Miami Compensation: $120,000 - $155,000 / year ... Anticipate what's next while protecting our brand identity. * Assortment Strategy: Build seasonal ...

TMC

Graphic Design Specialist

Homosassa, FL · On-site +1

$50K - $55K/yr

Visual Identity & Brand Management • Maintain and develop TMC's visual brand identity, ensuring ... Content Design & Production • Create visual materials for presentations, reports, print and ...

Unusual Machines

Brand Manager

Orlando, FL

... design, and U.S.-based manufacturing into high-stakes environments like search and rescue and ... You'll serve as the steward of our brand identity--shaping how we show up in the market, how we ...

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All JobsBrand Identity Design JobsBrand Identity Design Jobs in Florida

Brand Identity Design information

See Florida salary details

$28.4K

$80.9K

$109.1K

How much do brand identity design jobs pay per year?

As of Aug 22, 2026, the average yearly pay for brand identity design in Florida is $80,865.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,700.00 and $109,100.00 per year, depending on experience, location, and employer.

What is brand identity design?

Brand identity design is the process of creating a visual and cohesive representation of a company or organization's brand. This includes developing elements like logos, color palettes, typography, imagery, and other visual assets that convey the brand's personality and values. A strong brand identity helps differentiate a business from competitors, fosters recognition, and builds trust with customers. Designers work closely with clients to ensure that the visual identity aligns with the brand’s mission and target audience.

What are some common challenges faced by brand identity designers when working with clients, and how can they be managed?

Brand identity designers often encounter challenges such as aligning client expectations with effective design principles, navigating subjective feedback, and ensuring consistent brand messaging across all platforms. Open and regular communication, presenting clear rationale for design choices, and providing visual examples can help manage these issues. Building collaborative relationships and educating clients on the importance of consistency are key strategies for overcoming these challenges and delivering successful brand identities.

What are the key skills and qualifications needed to thrive as a brand identity designer, and why are they important?

To excel as a Brand Identity Designer, you need strong graphic design skills, a deep understanding of branding principles, and proficiency with design software, often supported by a degree in design or related fields. Mastery of tools like Adobe Creative Suite, familiarity with digital asset management systems, and sometimes certifications in brand strategy are typically required. Creativity, attention to detail, and effective communication are crucial soft skills for collaborating with clients and conveying brand stories. These skills ensure the creation of cohesive, memorable brand identities that resonate with target audiences and support business objectives.

What is the difference between Brand Identity Design vs Graphic Designer?

AspectBrand Identity DesignGraphic Designer
FocusDeveloping visual elements that define a brand’s identity, such as logos, color schemes, and style guidesCreating visual content for various purposes like marketing materials, advertisements, and digital media
SkillsBrand strategy, visual branding, logo design, typographyLayout, illustration, photo editing, software proficiency
Work EnvironmentBrand agencies, marketing departments, freelance branding projectsAdvertising agencies, design studios, corporate marketing teams

While both roles involve visual design, Brand Identity Design focuses on creating a cohesive visual identity that represents a brand, whereas Graphic Design covers a broader range of visual content creation for various media. Understanding these differences helps clients find the right professional for their branding or marketing needs.

How much does a brand identity designer make?

The average salary for a brand identity designer ranges from $45,000 to $85,000 annually, depending on experience, location, and skill level. Freelance designers may charge hourly rates from $25 to $150 or more, based on project complexity and reputation.

What does a brand identity designer do?

A brand identity designer creates visual elements such as logos, color schemes, typography, and style guides to establish a consistent and recognizable brand image. They work closely with clients and marketing teams, often using design tools like Adobe Illustrator and Photoshop, to develop a cohesive visual identity that communicates the brand's values and personality.

What are popular job titles related to Brand Identity Design jobs in Florida?

For Brand Identity Design jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Brand Identity Design jobs in Florida look for?

The top searched job categories for Brand Identity Design jobs in Florida are:

Brand Identity Design jobs near you
Infographic showing various Brand Identity Design job openings in Florida as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 20% Part Time, 3% Contract, and 1% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $80,865 per year, or $38.9 per hour.

Associate Director, #Brand Design

Wucf Tv

Orlando, FL • On-site

$70 - $110/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago

Job description

## Associate Director, #Brand DesignApplylocations: Orlando, FL (Main Campus)time type: Full timeposted on: Posted 15 Days Agojob requisition id: R113265**Department:**UCF Athletics - #ContentThe Associate Director, #Brand Design, is a key member of the UCF Athletics Design Team. This role serves as the primary designer for both external football communications and football recruiting, while assisting with projects from the general Athletics Department on a limited basis. The Associate Director, #Brand Design is a talented, multi-disciplinary and collaborative designer, ready to position the UCF Athletics brand at the forefront of college athletics.**Responsibilities include, but are not limited to:*** Collaborate with the Design team in the development, maintenance and advancement of the athletic department's brand identity through original and creative design concepts. Assist with the identification of opportunities to enhance brand identity where appropriate.* Lead the development and execution of the UCF Football visual brand, with guidance from the Creative Director.* Stay informed of current design trends and best practices, to produce efficient high-quality results.* Create original designs for a variety of media, including both print and web design. Includes, but is not limited to content for social media / new media platforms (website, email, advertising, etc.), as well as printed materials (posters, stationery, signage, large-scale facility graphics, etc.)* Collaborate with external team (Social Media #Content, Football Recruiting, Brand Experience, Strategic Communications, ChargeOn Fund, Corporate Partnerships, Tickets, and Video #Content) in generating greater awareness of the UCF Football and Athletics brand, enhancing interest and attendance while maximizing overall revenue opportunities.**Minimum Qualifications:*** Bachelor’s degree and two (2) years appropriate experience.* Appropriate graduate coursework or master’s degree may substitute at an equivalent rate for the required experience.* A graphic design portfolio is required for consideration.**Preferred Qualifications:*** Must show strong proficiency in Adobe Photoshop, Illustrator and InDesign.* Collaborative mindset, openness to creative feedback, attention to detail, and strong communication skills (written/verbal) also necessary.* Must be able to work autonomously, managing multiple project timelines and communication with various stakeholders, delivering completed projects within time sensitive deadlines.Due to the nature/scope of Athletics and Athletics events, position may require work during evenings, weekends, and holidays, as well as the ability to stand / walk for extended periods of time and occasional travel.As a staff member of UCF Athletics, the selected candidate will be a person of integrity and character who shares a commitment for customer service and knowing / complying with NCAA, Conference, and institutional rules as they apply to the UCF Athletics program.**Salary:**NegotiablePlease note that UCF Athletics operates as a Direct Support Organization (DSO) of the University of Central Florida, with different payroll and benefits than university employees. If interested in positions with the university, please click Here to visit their website.As a proud member of the Big 12 Conference, our mission is to positively transform the lives of our students academically, athletically and personally through a nationally competitive intercollegiate athletics program that enhances the reputation and visibility of the university. We strive to be Florida's preeminent athletic program representing UCF and our community with distinction on the national stage as “Orlando's Hometown Team.”**UCF Athletics values our employees and working for us has its perks, including:** * Benefit packages: Medical, Dental, Vision, Life Insurance, Supplemental Insurances, Flexible Spending & Health Savings Accounts, and Employee Assistance Program* Wellness initiatives: UCF Athletics is recognized by Cigna Healthcare with the silver level Healthy Workforce Designation for our commitment to employee well-being and vitality through our benefits offerings, wellness platform and programming* Paid time off for applicable positions, including annual and sick time off and paid holidays* Retirement savings options* Employee discounts, including tickets to many Orlando attractions* Tickets to UCF sporting events* Education assistance**To learn more about UCF and the Knights, visit our websites at ucf.edu and ucfknights.com.** #J-18808-Ljbffr

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