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Brand Experience Jobs (NOW HIRING)

THE ROLE. As the Brand Experience Lead, you will be part cultural programmer, part community builder, and part producer. This person will define what Glossier means in Los Angeles - making our ...

THE ROLE. As the Brand Experience Lead, you will be part cultural programmer, part community builder, and part producer. This person will define what Glossier means in Los Angeles - making our ...

Owning the Brand Experience team's PMO workstream during market launches - Drive the rollout of Australia's migration to the Byte platform as the first market launch, while developing reusable ...

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The Senior Copywriter, Brand Experience crafts engaging, original brand and product storytelling for a wide variety of brands, audiences, and channels. Reporting to the Sr Director of Storytelling ...

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Brand Experience information

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How much do brand experience jobs pay per hour?

As of Jul 19, 2026, the average hourly pay for brand experience in the United States is $20.21, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $23.08 per hour, depending on experience, location, and employer.

How does a Brand Experience professional typically collaborate with other departments to create cohesive customer interactions?

Brand Experience professionals work closely with marketing, product development, customer service, and sales teams to ensure that every customer touchpoint aligns with the brand's values and messaging. This often involves cross-functional meetings, collaborative campaign planning, and sharing insights from customer feedback to shape strategies. Effective communication and project management skills are essential, as these professionals bridge gaps between departments to deliver a consistent and memorable experience for customers. Regular collaboration helps address challenges quickly and ensures that all aspects of the brand experience are unified.

What is the brand experience role?

A brand experience role involves creating and managing interactions that shape how consumers perceive a brand. It includes developing strategies for events, campaigns, and customer engagement to strengthen brand loyalty and awareness, often requiring skills in marketing, communication, and project management.

What is a brand experience job description?

A brand experience job involves creating and managing engaging interactions that communicate a company's brand identity to customers. Responsibilities often include event planning, experiential marketing, and ensuring consistent brand messaging across various channels. Strong communication skills, creativity, and knowledge of branding strategies are essential for this role.

What is brand experience?

Brand experience refers to the overall impression and feelings a customer has when interacting with a brand across various touchpoints, such as products, services, advertising, and customer service. It encompasses every aspect of a customer's engagement, from the visual identity to the emotional response evoked by the brand. The goal of brand experience is to create positive, memorable interactions that build loyalty and differentiate the brand from competitors.

What kind of jobs in media bring in $150,000 a year?

High-paying media roles such as senior brand managers, media directors, and executive producers often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with industry tools like analytics platforms and content management systems.

What is a brand experience?

A brand experience involves creating meaningful interactions between a brand and its audience through various touchpoints such as events, digital platforms, and customer service. For a Brand Experience professional, skills in communication, creativity, and understanding consumer behavior are essential to develop strategies that foster brand loyalty and engagement.

What are the key skills and qualifications needed to thrive as a Brand Experience Manager, and why are they important?

To thrive as a Brand Experience Manager, you need expertise in brand strategy, consumer behavior, and marketing, often supported by a degree in marketing, communications, or a related field. Familiarity with CRM platforms, data analytics tools, and project management software is typically required. Creativity, strong interpersonal skills, and adaptability are crucial soft skills for designing memorable brand interactions and leading cross-functional teams. These competencies ensure cohesive, engaging brand experiences that foster customer loyalty and drive business growth.

What is the difference between Brand Experience vs Brand Manager?

AspectBrand ExperienceBrand Manager
Primary FocusCreating and delivering engaging experiences that connect consumers with the brandDeveloping overall brand strategy, positioning, and marketing campaigns
Work EnvironmentEvent planning, customer engagement, experiential marketingMarket research, advertising, strategic planning
Required SkillsCreativity, customer insights, event managementBrand strategy, analytics, communication

While both roles aim to strengthen brand perception, Brand Experience professionals focus on designing memorable interactions and events, whereas Brand Managers oversee the overall brand strategy and positioning. Understanding these differences helps organizations allocate resources effectively and target the right skill sets for their branding initiatives.

More about Brand Experience jobs
What cities are hiring for Brand Experience jobs? Cities with the most Brand Experience job openings:
What are the most commonly searched types of Brand Experience jobs? The most popular types of Brand Experience jobs are:
What states have the most Brand Experience jobs? States with the most job openings for Brand Experience jobs include:
Infographic showing various Brand Experience job openings in the United States as of July 2026, with employment types broken down into 68% Full Time, 30% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $42,047 per year, or $20.2 per hour.
Program Manager, KFC Brand Experience

Program Manager, KFC Brand Experience

Yum Brands

Plano, TX • On-site

Full-time

Posted 6 days ago

New


Yum! Brands rating

3.9

Company rating: 3.9 out of 10

Based on 8 frontline employees who took The Breakroom Quiz


Job description

The Program Manager, Brand Experience supports the Head of Brand Experience by owning the structure, alignment, and delivery of complex, cross-functional initiatives.

This role has two primary areas of responsibility:

  • Owning the Brand Experience team's PMO workstream during market launches - Drive the rollout of Australia's migration to the Byte platform as the first market launch, while developing reusable artifacts and playbooks to streamline future market launches.
  • Managing the Brand Experience portfolio - Own the planning, structure, and execution of the Brand Experience team's ongoing workstreams, ensuring clear timelines, priorities, and alignment across teams.

The Program Manager works closely with Product, Engineering, Design, Martech, Loyalty, Analytics, Market teams, and external partners to translate strategy into execution and keep initiatives on track.

  • 6-10+ years of experience in program management, delivery management, or operations within digital, product, or technology organizations.
  • Demonstrated experience managing complex, cross-functional initiatives with multiple stakeholders and dependencies.
  • Strong understanding of digital platforms, product development lifecycles, and agile or hybrid delivery models.
  • Experience working with external delivery partners or system integrators.
  • Strong organizational and problem-solving skills, with the ability to bring structure to ambiguous situations.
  • Excellent communication skills, with experience preparing updates for both working teams and senior leaders. 

Salary Range: 137,900 - 162,300 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.

  • 6-10+ years of experience in program management, delivery management, or operations within digital, product, or technology organizations.
  • Demonstrated experience managing complex, cross-functional initiatives with multiple stakeholders and dependencies.
  • Strong understanding of digital platforms, product development lifecycles, and agile or hybrid delivery models.
  • Experience working with external delivery partners or system integrators.
  • Strong organizational and problem-solving skills, with the ability to bring structure to ambiguous situations.
  • Excellent communication skills, with experience preparing updates for both working teams and senior leaders. 

Program Planning & Delivery

  • Orchestrate the multi-market rollout of KFC's digital experience stack (Atlas front end, Byte platform services, Helium design system), ensuring consistent execution and clear alignment across Product, Engineering, Design, Loyalty, Analytics, and Market teams.
  • Manage end-to-end migration phases, including scope alignment, discovery, build, deployment, and post-launch support.
  • Drive clarity around ownership, sequencing, and milestones across interconnected workstreams.

Cross-Functional Coordination

  • Manage Brand Experience team timelines by tracking dependencies, risks, and completion across cross-functional teams, including:
    • Design
    • Martech
    • Analytics
    • Product
    • Engineering (Helium, Atlas, Byte teams)
    • External partners, including Capgemini, AKQA, etc.
  • Proactively surface risks and blockers and work with teams to resolve issues before they impact delivery.

Execution Communication

  • Own program sync cadences, including recurring cross-functional check-ins and milestone reviews.
  • Prepare clear, concise reporting for standard team meetings and executive-level updates, including status, risks, dependencies, and upcoming decisions.
  • Maintain program documentation and artifacts to ensure shared understanding across stakeholders.

Partner & Delivery Alignment

  • Liaise with Capgemini's delivery PMO to ensure Brand Experience timelines and updates are reflected in broader SOPAC implementation and Byte delivery plans.
  • Ensure internal priorities remain aligned with external delivery schedules and commitments.

Operational Scale  

  • Build repeatable templates, tools, and artifacts to support future market migrations.
  • Help establish consistent ways of working that allow Brand Experience programs to scale across markets with less friction.
  • Continuously improve program processes based on learnings from each rollout. 

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