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Behavioural Insights Jobs (NOW HIRING)

Coca-Cola

This role integrates advanced analytics, experimentation, behavioral science with omnichannel shop ... Interfaces with Commercial, RGM, customer teams, and HI OUs for the activation of insights ...

Programmers.io

Product Manager-IVR

Denver, CO · On-site

Support client success for human-centric AI solutions (behavioral insights, conversational bots, simulations). * Collaborate with data science and product teams; no direct team management required ...

NetImpact Strategies Inc.

OR · On-site

Translate behavioral insights and workforce data into actionable recommendations that inform program decision-making, operational planning, and change management strategies. * Support the development ...

NetImpact Strategies

Translate behavioral insights and workforce data into actionable recommendations that inform program decision-making, operational planning, and change management strategies. * Support the development ...

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Behavioural Insights information

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How much do behavioural insights jobs pay per year?

As of Jul 6, 2026, the average yearly pay for behavioural insights in the United States is $73,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $79,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Behavioural Insights position, and why are they important?

To thrive in Behavioural Insights, you need a strong background in psychology, data analysis, and research methodologies, often supported by a relevant degree such as behavioral science or economics. Familiarity with statistical software (e.g., R, SPSS, or Python), survey tools, and data visualization platforms is typically required. Excellent communication, critical thinking, and stakeholder management skills help professionals convey findings and collaborate across teams. These skills are vital to effectively design, analyze, and implement evidence-based behavioral interventions that drive meaningful organizational or policy outcomes.

What are some typical projects or responsibilities in a Behavioural Insights role?

In a Behavioural Insights role, you might work on projects such as designing experiments to test new processes, analyzing the impact of policy changes, or developing strategies to influence public or consumer behavior. Day-to-day tasks often include collecting and analyzing data, writing reports that translate complex findings into actionable recommendations, and collaborating with cross-functional teams like marketing, product development, or public policy. You may also contribute to workshops or training sessions to build behavioral science capacity within an organization. This variety offers a dynamic work environment where your research directly informs decision-making and drives measurable change.

What is a Behavioural Insights job?

A Behavioural Insights job involves applying psychological, economic, and social science principles to understand and influence human behaviour. Professionals in this field use data analysis, experimentation, and behavioural science techniques to design policies, improve decision-making, and enhance outcomes in areas such as public policy, business, and healthcare. The role often involves collaborating with stakeholders to develop interventions that nudge individuals toward beneficial behaviours.

More about Behavioural Insights jobs
What cities are hiring for Behavioural Insights jobs? Cities with the most Behavioural Insights job openings:
What states have the most Behavioural Insights jobs? States with the most job openings for Behavioural Insights jobs include:
What job categories do people searching Behavioural Insights jobs look for? The top searched job categories for Behavioural Insights jobs are:
Behavioural Insights jobs near you
Infographic showing various Behavioural Insights job openings in the United States as of July 2026, with employment types broken down into 39% Internship, 11% As Needed, 27% Full Time, 4% Part Time, 17% Contract, and 2% Summer. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $73,532 per year, or $35.4 per hour.
Senior Director, Shopper Insights and Science

Senior Director, Shopper Insights and Science

The Coca-Cola Company

Atlanta, GA • On-site

Full-time

Posted 9 days ago

Coca-Cola Consolidated rating

7.1

Company rating: 7.1 out of 10

Based on 102 frontline employees who took The Breakroom Quiz

187th of 389 rated food and drinks producers

Job description

Job Description Summary:
Reporting into the Global Shopper Science Lead, The Senior Director, Shopper Insights & Science is a new global role, created to build and lead a science-based capability that decodes purchasing behavior, turns insights into commercial advantage and embeds science-based decision-making into how we create value with our retail and channel partners. This role integrates advanced analytics, experimentation, behavioral science with omnichannel shop floor behavior and outlet understanding to enable best-in-class commercial execution and drive profitable growth across the Coca-Cola system by learning, optimizing, and influencing purchasing decisions.
This is an individual contributor role that focuses on explaining how shoppers notice, evaluate, and choose in real purchase contexts, grounding activation in behavioral and decision sciences rather than just commercial metrics.
SCOPE & IMPACT
  • Enterprise scope: Leads the translation, integration and scaling of shopper, channel and purchasing insights into shopper decision frameworks, combining behavioral insights and analytics to understand and influence how shoppers notice, choose, and buy beverages.
  • Decision scope: Drives adoption through tools, playbooks, and capability building. Defines measurement approaches for value realization.
  • Stakeholder scope: Interfaces with Commercial, RGM, customer teams, and HI OUs for the activation of insights, ensuring shopper science is integrated across pricing, assortment, promotions, and trade investment decisions.
  • Operating model: Supports markets and system through training, routines, and toolkits.

KEY RESPONSIBILITIES & ACCOUNTABILITY
  • Build and lead the global Shopper Activation Science capability, integrating shopper insights, analytical modeling, experimentation frameworks, and decision science to elevate category and commercial plans across channels, markets and categories, integrating shopper insights, experimentation, and behavioral decision science...
  • Develop a comprehensive understanding of omnichannel shopper behavior, using advanced analytics, qualitative and quantitative research, behavioral science, and shopper usage and penetration data to decode motivations, drivers, missions and barriers that ultimately influence choice.
  • Create global guidance on shopper segmentation, targets, journeys, and path-to-purchase frameworks that enable segmented execution strategies with flexibility to adapt to local realities and market contexts
  • Build scalable activation assets (decision trees, guardrails, opportunity maps) and drive their adoption including category growth narratives and decision frameworks designed for system alignment
  • Embed shopper and purchasing insights into RGM routines (pricing, promotion, pack/architecture decision support) through tools and playbooks, providing shopper decision inputs into RGM routines (pricing, promotion, pack architecture), rather than owning commercial models.
  • Own measurement frameworks linking activation to commercial impact and ROI. Collaborate with digital, technology, and data teams to enhance data sources, strengthen analytical capabilities and advance the use of AI and predictive tools in shopper analysis.
  • Lead experimentation and in-market testing (pricing, promotions, in store stimuli, retail media, digital shelf, pack design & architecture) to improve decisions and performance prediction.
  • Translate insights and science into commercial narratives, business cases and customer selling stories that position Coca-Cola as a strategic, insights-led partner.
  • Co-develop advanced tools and capability plans to embed shopper science into daily commercial routines (forecasting models, scenario planning, decision dashboards).
  • Establish and lead global routines, including a Shopper Science community with OU shopper leads, to share learning and standardize practices.
  • Establish global routines, communities of best practices, and capability-building programs to elevate shopper science expertise across the Coca Cola system.

CANDIDATE PROFILE
For this role, we are looking for a commercially oriented insights leader who can transform science into scalable tools and routines, drive enterprise-wide adoption, and demonstrate impact through clear, measurable business results.
Functional Skills:
  • Data-and-Digital (using performance and activation data to optimize execution)
  • Channel strategy and execution principles (Commercial activation and customer storytelling grounded in insights)
  • Shopper missions & mindset (why shopper is in the store: quick trip, stock-up, discovery, deal-seeking, destination, impulse)
  • Shopper decision psychology and behavioral effects (value perception, pack effects, availability, attention).
  • Path-to-purchase behavior (how shoppers navigate physical & digital stores, decision points)
  • Shelf & assortment dynamics (range, pack sizes, substitution behavior, trade up/down)
  • Visibility & attention drivers (shelf placement, facings, signage, secondary displays, labels)
  • Price & promo response (interpretation of value, discount sensitivity, magic price points)
  • Behavioral biases (shopper habits, shortcuts, choice overload, decision nudges)
  • In-store triggers & context (basket size, store format & layout, seasonality, time of day)
  • Omnichannel interaction (channel interdependence, in-store digitalization)
  • Shopper behavior measurement (messages, layouts, promos, eye-tracking, heat maps)

Leadership Skills:
  • Influence Across the Network (driving adoption through partnership) including through scientific credibility and shared learning forums.
  • Develop Talent (capability uplift across the system)
  • Make Courageous Choices (simplifying and standardizing where needed)
  • Shape Narratives for Impact (storytelling, persuasion, customer-ready narratives)
  • Change Management (adoption, capability building, scaling routines)
  • System Acumen (navigating OU/market/bottler complexity)

EXPERIENCE & BACKGROUND
  • 10-15 years in Shopper Insights, Commercial insights Strategy and /or Insights Activation roles.
  • Proven experience operationalizing insights into frontline tools and routines.
  • Experience engaging customer teams and market leadership.
  • Experience applying shopper or behavioral insights into scalable decision tools and routines.
  • Ability to build toolkits/playbooks and embed them into operating routines
  • Change leadership and capability-building expertise
  • Measurement discipline: linking actions to outcomes and ROI

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Skills:
Behavioral Insights, Category Insights, Channel Marketing Strategy, Commercial Marketing, Consumer Decision Journey, Consumer Insight Analysis, Decision Sciences, Shopper Analytics, Shopper Marketing
Pay Range:
United States of America: 193,000 USD - 224,000 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
July 10, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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About Coca-Cola Consolidated

Sourced by ZipRecruiter

Coca-Cola Consolidated, based in Charlotte, NC, US, is a preeminent company in the beverage industry. The company is the largest independent bottler for The Coca-Cola Company in the United States. The company’s product portfolio includes prominent beverages such as Coca-Cola, Diet Coke, Sprite, and a variety of other beverages produced by The Coca-Cola Company. Founded in in 1980 after multiple expansions and mergers, the company has since gained a steadfast reputation in the industry as a leading bottler and distributor. Coca-Cola Consolidated's core values are committed to excellence, committed to service, committed to a higher calling, and committed to each other. Their mission is to share in the refreshment, fun, and fellowship of happiness found in The Coca-Cola Company’s beverages. Their notable achievements include not only market expansion but also their history of giving back to the communities where they operate, signifying their dedication to corporate social responsibility.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Charlotte, NC, US

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