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Behavioural Insights Jobs (NOW HIRING)

Inficare Technologies

Human Risk Product Analyst

The Human Risk Product Analyst supports solutions focused on reducing human-driven cyber security risk through data analysis, behavioral insights, and targeted controls. The role evaluates human risk ...

Programmers.io

Product Manager-IVR

Denver, CO · On-site

Support client success for human-centric AI solutions (behavioral insights, conversational bots, simulations). * Collaborate with data science and product teams; no direct team management required ...

NetImpact Strategies

Translate behavioral insights and workforce data into actionable recommendations that inform program decision-making, operational planning, and change management strategies. * Support the development ...

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How much do behavioural insights jobs pay per year?

As of Jun 12, 2026, the average yearly pay for behavioural insights in the United States is $73,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $79,500.00 per year, depending on experience, location, and employer.

What can I do with a behavioural psychology degree?

A behavioural insights professional can work in areas such as public policy, marketing, user experience, or health promotion by applying psychological principles to influence behavior. Roles often involve data analysis, research, and designing interventions, requiring skills in research methods and statistical tools. Career options include policy advisor, market researcher, or behavioral consultant in various organizations.

What is a Behavioural insight?

A behavioural insight is an understanding of how individuals make decisions and behave, often based on psychological, social, and cognitive factors. In a behavioural insights role, professionals analyze data and apply theories from psychology and economics to influence or improve decision-making processes, often using tools like experiments and surveys.

What are the key skills and qualifications needed to thrive in the Behavioural Insights position, and why are they important?

To thrive in Behavioural Insights, you need a strong background in psychology, data analysis, and research methodologies, often supported by a relevant degree such as behavioral science or economics. Familiarity with statistical software (e.g., R, SPSS, or Python), survey tools, and data visualization platforms is typically required. Excellent communication, critical thinking, and stakeholder management skills help professionals convey findings and collaborate across teams. These skills are vital to effectively design, analyze, and implement evidence-based behavioral interventions that drive meaningful organizational or policy outcomes.

What are some typical projects or responsibilities in a Behavioural Insights role?

In a Behavioural Insights role, you might work on projects such as designing experiments to test new processes, analyzing the impact of policy changes, or developing strategies to influence public or consumer behavior. Day-to-day tasks often include collecting and analyzing data, writing reports that translate complex findings into actionable recommendations, and collaborating with cross-functional teams like marketing, product development, or public policy. You may also contribute to workshops or training sessions to build behavioral science capacity within an organization. This variety offers a dynamic work environment where your research directly informs decision-making and drives measurable change.

What careers use behavioral analysis?

Careers that use behavioral analysis include roles such as behavioral analyst, market researcher, user experience researcher, and data scientist. These professionals apply psychological principles and data analysis tools to understand and influence human behavior across industries like marketing, healthcare, finance, and public policy.

What is a Behavioural Insights job?

A Behavioural Insights job involves applying psychological, economic, and social science principles to understand and influence human behaviour. Professionals in this field use data analysis, experimentation, and behavioural science techniques to design policies, improve decision-making, and enhance outcomes in areas such as public policy, business, and healthcare. The role often involves collaborating with stakeholders to develop interventions that nudge individuals toward beneficial behaviours.

Is behavioral science in high demand?

Behavioral science roles are increasingly in demand across industries such as marketing, healthcare, and public policy, as organizations seek to understand and influence human behavior. Skills in data analysis, psychology, and research methods are highly valued, and demand is expected to grow with the expansion of evidence-based decision-making practices.
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Behavioural Insights jobs near you
Infographic showing various Behavioural Insights job openings in the United States as of June 2026, with employment types broken down into 60% Full Time, 20% Part Time, and 20% Contract. Highlights an 100% In-person job distribution, with an average salary of $73,532 per year, or $35.4 per hour.
Marketing Analytics & Insights Manager

Marketing Analytics & Insights Manager

Dupaco Community Credit Union

Dubuque, IA • On-site

Full-time

Posted 5 days ago

Job description

Job Summary:
Dupaco Community Credit Union is seeking a Marketing Analytics & Insights Manager to transform complex data into actionable insights that drive growth and enhance member experiences. This leadership role involves collaborating with the executive team to provide performance intelligence and strategic recommendations that align marketing efforts with business outcomes.
Responsibilities:
• Provide data-driven insights for annual strategic and business planning.
• Partner with the CMO on executive and board marketing committee reporting.
• Translate complex data into clear, decision-ready narratives for leadership.
• Lead analysis of marketing performance, including: Marketing Acquisition Cost (MAC), Member Lifetime Value (LTV), and Marketing ROI and growth contribution.
• Identify drivers of acquisition, retention, primacy, and product adoption.
• Recommend optimization strategies to improve campaign effectiveness.
• Develop segmentation models and behavioral insights to support: Targeted marketing and personalization; Member journey optimization; and Cross-sell and relationship deepening.
• Conduct market and competitive analysis to inform growth strategy.
• Oversee marketing analytics platforms (CDP, automation, reporting tools).
• Ensure effective use of data for segmentation, activation, and measurement.
• Partner with Data Center of Excellence (CoE) for governance, integration, and quality.
• Develop marketing-influenced forecasts for: Member acquisition and onboarding; Loan and deposit activity; and Engagement and conversion trends.
• Provide inputs aligned with Finance’s forecasting processes.
• Collaborate with Finance and Data Center of Excellence: Align KPI definitions and methodologies; Ensure consistency across reporting; and Validate marketing contribution to financial outcomes.
• Support KPI governance frameworks.
• Partner with: Finance (ROI validation and forecasting inputs); Data CoE (data governance and infrastructure); and Digital, Product, and Retail teams (experience optimization).
• Apply advanced analytics including predictive modeling, behavioral insights, and AI-driven recommendations.
• Drive continuous improvement in automation, analytics capabilities, and decision speed.
• Data CoE Ownership: Data governance, standards, and infrastructure; Data pipelines, warehouse, and quality; Marketing Analytics Ownership: Data interpretation and activation; Marketing performance measurement; Growth insights and decision support.
• Growth & Member Outcomes: Member acquisition and growth efficiency; Primacy (PFI) metrics; Product penetration and cross-sell; Marketing Effectiveness: Marketing ROI; Cost per acquisition (CPA); Conversion rates; KPI consistency and accuracy; Speed and quality of decision-making.
Qualifications:
Required:
• Bachelor’s degree in data science, Finance, Marketing, Statistics, or a related field
• 5–7+ years of experience in leading and managing marketing analytics or business intelligence, preferably within the financial services or credit union industry
• Direct experience with the Strum Platform CDP and/or HubSpot Marketing Hub
• Expertise in SQL, data visualization (Power BI, Tableau), and advanced Excel
• Exceptional communication and storytelling abilities; comfortable presenting to C-suite executives and governing boards
• Strong analytical, strategic, and problem-solving skills with the ability to execute plans
• Excellent communication, organizational, interpersonal, and teamwork skills
• Pro-active self-starter with ability to manage multiple concurrent tasks or projects
Preferred:
• Master's degree
Company:
Dupaco Community Credit Union specializes in financial services & offers insurance, investment, business loans & employee benefit programs. Founded in 1948, the company is headquartered in Dubuque, USA, with a team of 501-1000 employees. The company is currently Late Stage.

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