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Backlink Manager Jobs (NOW HIRING)

Aquent

Head of Growth Marketing

Manhattan, NY · On-site

$200K - $220K/yr

Manage structured data, schema markup, and backlink strategies to establish the firm as the #1 online authority for workplace rights. 3. Multi-Channel Content Production * Content Factory: Oversee a ...

Appian Corporation

SEO Manager

Baltimore, MD · On-site +1

Support backlink acquisition, brand citation quality, and referral conversion opportunities across ... managers, a comprehensive library of specialized department training through Appian University ...

Appian Corporation

SEO Manager

Mclean, VA · On-site +1

Support backlink acquisition, brand citation quality, and referral conversion opportunities across ... managers, a comprehensive library of specialized department training through Appian University ...

Appian Corporation

SEO Manager

Washington, DC · On-site +1

Support backlink acquisition, brand citation quality, and referral conversion opportunities across ... managers, a comprehensive library of specialized department training through Appian University ...

Datasite

SEO/GEO Marketing Manager

Minneapolis, MN · On-site

Manage backlink profile health, including disavowal of toxic links and competitive link gap analysis. * Content creation & structuring for LLM recognition : Work with our content team to create and ...

Biz2Credit Inc

Digital Marketing Manager

Manhattan, NY · On-site

$140K - $160K/yr

... backlink development. • Content Synergy: Partner with the content team to produce high-value SMB ... Experience managing significant paid budgets with clear, bottom-line ROI ownership. • Action ...

Appian Corporation

SEO Manager

Boston, MA · On-site

Support backlink acquisition, brand citation quality, and referral conversion opportunities across ... managers, a comprehensive library of specialized department training through Appian University ...

Appian Corporation

SEO Manager

Boston, MA · On-site +1

Support backlink acquisition, brand citation quality, and referral conversion opportunities across ... managers, a comprehensive library of specialized department training through Appian University ...

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Backlink Manager information

See salary details

$27.5K

$81.7K

$137.5K

How much do backlink manager jobs pay per year?

As of Jul 9, 2026, the average yearly pay for backlink manager in the United States is $81,677.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $116,500.00 per year, depending on experience, location, and employer.

Do backlinks still work?

Backlink managers understand that backlinks remain an important factor in search engine optimization, helping improve website authority and ranking. However, the quality and relevance of backlinks are now more critical than quantity, and search engines continuously update their algorithms to prioritize natural link profiles. Effective backlink strategies involve ongoing analysis, outreach, and compliance with search engine guidelines.

What is backlink management?

Backlink management is the process used by Backlink Managers to monitor, analyze, and improve the quality and quantity of backlinks to a website. It involves tasks such as outreach, link acquisition, and using tools like SEO software to ensure backlinks support search engine rankings and website authority.

What are the key skills and qualifications needed to thrive as a Backlink Manager, and why are they important?

To thrive as a Backlink Manager, you need a deep understanding of SEO principles, link-building strategies, and digital marketing, often supported by experience or certifications in SEO. Familiarity with tools like Ahrefs, SEMrush, Moz, and Google Analytics is typically required to analyze backlink profiles and track campaign performance. Strong communication, negotiation skills, and attention to detail help you effectively build relationships and secure high-quality links. These skills are crucial for boosting website authority, improving search rankings, and delivering measurable business results.

Is SEO a high paying skill?

SEO is considered a valuable skill in digital marketing, and roles like Backlink Managers can offer competitive salaries depending on experience and location. Developing expertise in tools like Google Analytics and link-building strategies can increase earning potential in this field.

Is an SEO Manager a stressful job?

An SEO Manager role can be stressful due to the need to meet performance targets, stay updated with algorithm changes, and manage multiple campaigns simultaneously. The job often requires analytical skills, time management, and the ability to adapt quickly to industry shifts.

What is the difference between Backlink Manager vs SEO Specialist?

AspectBacklink ManagerSEO Specialist
Primary FocusBuilding and managing backlinks to improve website authorityOptimizing website content and structure for search engines
Skills & CertificationsLink building strategies, outreach, SEO toolsKeyword research, on-page SEO, analytics
Work EnvironmentDigital marketing teams, agencies, in-house marketingMarketing teams, agencies, in-house SEO departments
Common UsagePart of SEO campaigns, link building projectsOverall SEO strategy, website optimization

While both roles are integral to SEO efforts, a Backlink Manager specializes in acquiring and managing backlinks to boost domain authority, whereas an SEO Specialist focuses on comprehensive website optimization. Understanding these differences helps organizations assign the right tasks to the appropriate roles for effective search engine performance.

What are some common challenges faced by Backlink Managers, and how can they overcome them?

Backlink Managers often encounter challenges such as identifying high-quality link opportunities, staying compliant with search engine guidelines, and maintaining relationships with external partners. Adapting to frequent algorithm updates from search engines also requires continuous learning and strategy adjustments. Successful Backlink Managers overcome these challenges by leveraging reliable SEO tools, fostering transparent communication with partners, and keeping up-to-date with industry best practices to ensure ethical and effective link-building campaigns.

What is a Backlink Manager?

A Backlink Manager is a digital marketing professional responsible for acquiring, managing, and monitoring backlinks to a website. They work to improve a site's search engine ranking by building relationships with other webmasters, creating link-building strategies, and ensuring that backlinks are high-quality and relevant. Their work helps increase a website's authority and organic traffic by making it more visible in search engine results. Backlink Managers often use SEO tools to track the success of their campaigns and remove harmful or toxic links. They play a vital role in overall search engine optimization efforts for businesses.
More about Backlink Manager jobs
What cities are hiring for Backlink Manager jobs? Cities with the most Backlink Manager job openings:
What are the most commonly searched types of Backlink jobs? The most popular types of Backlink jobs are:
What states have the most Backlink Manager jobs? States with the most job openings for Backlink Manager jobs include:
What job categories do people searching Backlink Manager jobs look for? The top searched job categories for Backlink Manager jobs are:
Backlink Manager jobs near you
Infographic showing various Backlink Manager job openings in the United States as of July 2026, with employment types broken down into 1% Locum Tenens, 12% Internship, 61% As Needed, 1% Full Time, 23% Nights, and 2% Summer. Highlights an 60% Physical, 3% Hybrid, and 37% Remote job distribution, with an average salary of $81,677 per year, or $39.3 per hour.
Head of Growth Marketing

Head of Growth Marketing

Aquent

Manhattan, NY • On-site

$200K - $220K/yr

Temporary

Posted 15 days ago

Job description

Placement Type:
Permanent
Salary:
$200,000-220,000 Salary
Start Date:
Jul 13, 2026
ONSITE 5 DAYS/WEEK in NYC - HEAD OF GROWTH MARKETING
Aquent is partnering with a leading legal firm dedicated to advocating for employees in critical workplace matters, including harassment, discrimination, and retaliation. This firm is seeking an accomplished and results-oriented Head of Growth Marketing to make an immediate and significant impact.
The ideal candidate is a visionary and hands-on leader to spearhead the digital expansion of both the firm's client acquisition efforts and its influential national education platform. This is an exceptional opportunity to build and operate a high-impact digital growth engine, directly contributing to the firm's ambitious goal of doubling its annual revenue. You will be instrumental in expanding reach, audience, and authority, driving significant growth through innovative content, media, and digital acquisition strategies, ultimately empowering more individuals with essential knowledge and legal support.
Core Responsibilities
1. Digital Client Acquisition & Performance
  • Scalable Systems: Design and execute the firm's overall digital acquisition strategy across Google, Meta, and YouTube.
  • Funnel Architecture: Build and manage data-driven marketing funnels that track a prospect from initial click to signed case.
  • Optimization: Own remarketing efforts and constant Conversion Rate Optimization (CRO) to maximize lead flow.
2. SEO & AI Search Visibility
  • Dominating Search: Lead the strategy to win in traditional SEO while optimizing for AI-driven answer platforms (ChatGPT, Perplexity, Gemini).
  • GEO Targeting: Implement aggressive geographic search strategies across priority national markets.
  • Technical Authority: Manage structured data, schema markup, and backlink strategies to establish the firm as the #1 online authority for workplace rights.
3. Multi-Channel Content Production
  • Content Factory: Oversee a continuous production system for long-form legal articles, educational resources, and search-driven Q&A.
  • Media Presence: Manage the production and distribution of podcasts, webinars, and short-form video (TikTok, Instagram, YouTube).
  • Social Growth: Drive audience growth and engagement across all major social platforms to fuel top-of-funnel awareness.
4. MarTech, Data & Analytics
  • Infrastructure: Implement and manage the stack (CRM, CallRail, etc.) to ensure every lead is tracked and attributed.
  • Performance Reporting: Build and maintain dashboards for leadership that clearly show Cost Per Lead (CPL) and Cost Per Signed Case.
  • Vendor Management: Lead relationships with external SEO, ad, and PR agencies to ensure they deliver measurable results aligned with the $50M goal.

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