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Backlink Manager Jobs in New York (NOW HIRING)

Tiffany & Co

Specialist, Global SEO & GEO

New York, NY · On-site

$77K - $90K/yr

Reporting to the Global SEO/GEO Manager, you will support end-to-end search operations, including ... Support digital PR, backlink strategies, and initiatives to ensure accurate brand representation ...

Tiffany

Specialist, Global SEO & GEO

New York, NY · On-site

$77K - $90K/yr

Reporting to the Global SEO/GEO Manager, you will support end-to-end search operations, including ... Support digital PR, backlink strategies, and initiatives to ensure accurate brand representation ...

Tiffany & Co.

Specialist, Global SEO & GEO

New York, NY · On-site

$77K - $90K/yr

Reporting to the Global SEO/GEO Manager, you will support end-to-end search operations, including ... Support digital PR, backlink strategies, and initiatives to ensure accurate brand representation ...

Inside Lvmh

Specialist, Global SEO & GEO

Manhattan, NY · On-site

$77 - $90/hr

Reporting to the Global SEO/GEO Manager, you will support end-to-end search operations, including ... Support digital PR, backlink strategies, and initiatives to ensure accurate brand representation ...

Tiffany & Co

Specialist, Global SEO & GEO

Manhattan, NY · On-site

$77 - $90/hr

Reporting to the Global SEO/GEO Manager, you will support end-to-end search operations, including ... Support digital PR, backlink strategies, and initiatives to ensure accurate brand representation ...

LVMH Group

Specialist, Global SEO & GEO

Manhattan, NY · On-site

$77 - $90/hr

Reporting to the Global SEO/GEO Manager, you will support end-to-end search operations, including ... Support digital PR, backlink strategies, and initiatives to ensure accurate brand representation ...

Briggs

Organic Growth Specialist

Hauppauge, NY · On-site

$90 - $120/hr

Reporting into the Digital Commerce Growth Manager, you'll combine SEO, AI-powered search ... Supporting backlink initiatives through partnerships with PR and affiliate marketing teams

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Backlink Manager information

What is a backlink manager?

A Backlink Manager is a digital marketing professional responsible for acquiring, managing, and monitoring backlinks to a website. They work to improve a site's search engine ranking by building relationships with other webmasters, creating link-building strategies, and ensuring that backlinks are high-quality and relevant. Their work helps increase a website's authority and organic traffic by making it more visible in search engine results. Backlink Managers often use SEO tools to track the success of their campaigns and remove harmful or toxic links. They play a vital role in overall search engine optimization efforts for businesses.

What are the key skills and qualifications needed to thrive as a backlink manager?

To thrive as a Backlink Manager, you need a deep understanding of SEO principles, link-building strategies, and digital marketing, often supported by experience or certifications in SEO. Familiarity with tools like Ahrefs, SEMrush, Moz, and Google Analytics is typically required to analyze backlink profiles and track campaign performance. Strong communication, negotiation skills, and attention to detail help you effectively build relationships and secure high-quality links. These skills are crucial for boosting website authority, improving search rankings, and delivering measurable business results.

What are some common challenges faced by backlink managers, and how can they overcome them?

Backlink Managers often encounter challenges such as identifying high-quality link opportunities, staying compliant with search engine guidelines, and maintaining relationships with external partners. Adapting to frequent algorithm updates from search engines also requires continuous learning and strategy adjustments. Successful Backlink Managers overcome these challenges by leveraging reliable SEO tools, fostering transparent communication with partners, and keeping up-to-date with industry best practices to ensure ethical and effective link-building campaigns.

What is the difference between Backlink Manager vs SEO Specialist?

AspectBacklink ManagerSEO Specialist
Primary FocusBuilding and managing backlinks to improve website authorityOptimizing website content and structure for search engines
Skills & CertificationsLink building strategies, outreach, SEO toolsKeyword research, on-page SEO, analytics
Work EnvironmentDigital marketing teams, agencies, in-house marketingMarketing teams, agencies, in-house SEO departments
Common UsagePart of SEO campaigns, link building projectsOverall SEO strategy, website optimization

While both roles are integral to SEO efforts, a Backlink Manager specializes in acquiring and managing backlinks to boost domain authority, whereas an SEO Specialist focuses on comprehensive website optimization. Understanding these differences helps organizations assign the right tasks to the appropriate roles for effective search engine performance.

What are the most commonly searched types of Backlink jobs in New York?

The most popular types of Backlink jobs in New York are:

What are popular job titles related to Backlink Manager jobs in New York?

For Backlink Manager jobs in New York, the most frequently searched job titles are:

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The top searched job categories for Backlink Manager jobs in New York are:

What cities in New York are hiring for Backlink Manager jobs?

Cities in New York with the most Backlink Manager job openings:

Backlink Manager jobs near you

Specialist, Global SEO & GEO

Tiffany & Co

New York, NY • On-site

$77K - $90K/yr

Full-time

Posted 12 days ago

Tiffany & Co. rating

7.2

Company rating: 7.2 out of 10

Based on 42 frontline employees who took The Breakroom Quiz

9th of 30 rated jewelry retailers

Job description


Position Overview
We are seeking an SEO & GEO Specialist to join our Global Growth Marketing team. As search evolves with AI-driven discovery and generative engines, you will play a pivotal role in scaling our global presence and bringing our program strategy to life-ensuring our digital ecosystem is fully optimized for both traditional search and AI answer engines.
Reporting to the Global SEO/GEO Manager, you will support end-to-end search operations, including technical audits, site health, content scaling, off-site strategies, and performance reporting. Sitting at the intersection of the business, you will act as a key liaison across Marketing, Media, Creative, Regional, and IT teams, translating search insights and algorithmic shifts into actionable intelligence that drives client engagement.
Key Responsibilities
  • Global Execution & Strategy: Support the expansion of our international SEO and GEO roadmap across key markets to drive visibility in traditional and AI-driven search engines.
  • Content & Keyword Optimization:
    • Conduct keyword and prompt-topic research to uncover global growth opportunities.
    • Optimize on-page elements (metadata, headings, internal linking) and structure owned content for machine comprehension (Q&A formats, definitional clarity, and entity consistency).
    • Partner with regional and editorial teams to guide the creation of intent-driven, cross-channel content.
  • Technical Audits & Site Health:
    • Monitor site health, crawlability, indexation, architecture, page speed, and Core Web Vitals; partner with IT to implement fixes.
    • Implement and maintain structured data (Schema.org) and QA site releases, template changes, and migrations.
  • Off-Site Authority & Trust:
    • Assess E-E-A-T trust signals that drive citation across search and AI results.
    • Support digital PR, backlink strategies, and initiatives to ensure accurate brand representation across third-party sources and AI platforms.
  • Cross-Functional Partnerships:
    • Act as a subject matter expert, translating search strategy into clear briefs for Content, Creative, Product, Merchandising, Media, and Regional teams.
    • Partner with Analytics to support measurement frameworks, reporting dashboards, and test design.
  • Reporting & Enablement:
    • Own recurring operational reporting and competitive tracking across traditional and AI-assisted search channels.
    • Monitor the competitive and platform landscape, triaging technical anomalies and helping upskill partner teams

Key Requirements
  • Experience: 2-4 years of hands-on SEO experience (in-house or agency), ideally within retail or e-commerce, with a strong, demonstrated curiosity for AI search and GEO.
  • Technical Expertise: Foundational knowledge of technical SEO (crawlability, indexability, site architecture, structured data/Schema.org).
  • Tools Proficiency: Hands-on experience with Google Search Console, GA4, and at least one enterprise SEO suite (e.g., Ahrefs, SEMrush, Screaming Frog, BrightEdge, Botify, conductor).
  • Analytical Mindset: Ability to analyze datasets, track KPIs, and build clear visibility dashboards.
  • Global Perspective: Experience managing or supporting multi-market, multi-lingual digital programs is a strong plus.
  • Collaboration & Communication: Strong interpersonal skills with the ability to explain complex search trends to non-technical partners across time zones.
  • Education: Bachelor's degree in Marketing, Data Analytics, Communications, or a related field.

Preferred Requirements
  • Early exposure to GEO, AEO, or AI visibility monitoring tools.
  • Background in luxury, fashion, beauty, or premium retail.
  • Experience with international SEO (multi-market, multi-lingual, hreflang).
  • Familiarity with enterprise CMS/PIM systems, Jira, and basic HTML/CSS.
  • Data visualization skills (SQL, Looker, Tableau, Power BI).

The hiring range for this position ranges from $77,000 - $90,000. The rate of pay offered will be dependent upon candidates' relevant skills and experience.

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