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Audience Measurement Jobs (NOW HIRING)

Samba

Measurement Analyst

San Francisco, CA · On-site +1

At Samba, Measurement Science is a service organization responsible for using Samba data ... Extract data from Samba databases (e.g. conversion rate by audience segment). * Perform custom ...

Samba

Measurement Analyst

Los Angeles, CA · On-site +1

At Samba, Measurement Science is a service organization responsible for using Samba data ... Extract data from Samba databases (e.g. conversion rate by audience segment). * Perform custom ...

Samba

Measurement Analyst

San Francisco, CA · On-site

$90K - $130K/yr

At Samba, Measurement Science is a service organization responsible for using Samba data ... Extract data from Samba databases (e.g. conversion rate by audience segment). * Perform custom ...

Samba

Measurement Analyst

New York, NY · On-site +1

At Samba, Measurement Science is a service organization responsible for using Samba data ... Extract data from Samba databases (e.g. conversion rate by audience segment). * Perform custom ...

Samba

Measurement Analyst

Los Angeles, CA · On-site

$90K - $130K/yr

At Samba, Measurement Science is a service organization responsible for using Samba data ... Extract data from Samba databases (e.g. conversion rate by audience segment). * Perform custom ...

Samba

Measurement Analyst

Austin, TX · On-site

$90K - $130K/yr

At Samba, Measurement Science is a service organization responsible for using Samba data ... Extract data from Samba databases (e.g. conversion rate by audience segment). * Perform custom ...

Samba

Measurement Analyst

New York, NY · On-site

$90K - $130K/yr

At Samba, Measurement Science is a service organization responsible for using Samba data ... Extract data from Samba databases (e.g. conversion rate by audience segment). * Perform custom ...

Samba

Measurement Analyst

Los Angeles, CA · On-site

$90K - $130K/yr

At Samba, Measurement Science is a service organization responsible for using Samba data ... Extract data from Samba databases (e.g. conversion rate by audience segment). * Perform custom ...

Covariance.ai

Product Marketing Manager

New York, NY · On-site

$140K - $180K/yr

Identify audiences you can win, activate them across channels, and measure lift - all powered by the Covariance Platform. Covariance turns population-scale data into real results. + We built the ...

Dow Jones

Lead Data Scientist

Manhattan, NY · On-site

... measure real-world editorial and audience impact, drawing on causal inference and observational methods alongside controlled experimentation to isolate what's actually driving outcomes. • Mentor ...

Covariance.ai

Product Marketing Manager

New York, NY · On-site

$140K - $180K/yr

Identify audiences you can win, activate them across channels, and measure lift - all powered by the Covariance Platform. Covariance turns population-scale data into real results. + We built the ...

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Audience Measurement information

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How much do audience measurement jobs pay per hour?

As of Jul 5, 2026, the average hourly pay for audience measurement in the United States is $32.90, according to ZipRecruiter salary data. Most workers in this role earn between $29.33 and $36.54 per hour, depending on experience, location, and employer.

What is an audience specialist?

An audience specialist is a professional who analyzes and interprets data on media audiences to help organizations understand viewer or listener demographics, preferences, and behaviors. They often use tools like Nielsen ratings or digital analytics platforms and may work in media, advertising, or marketing environments to optimize content and advertising strategies.

What is the highest paying advertising job?

In the field of audience measurement, senior roles such as Director of Audience Insights or Vice President of Data Analytics tend to have the highest salaries, often exceeding six figures. These positions require advanced analytical skills, experience with data tools, and strategic oversight of advertising campaigns.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as media directors, senior data analysts, and audience measurement managers can earn $150,000 or more annually. These positions typically require extensive experience, strong analytical skills, and proficiency with data tools like Nielsen or Comscore, often combined with leadership responsibilities and advanced degrees.

What is the difference between Audience Measurement vs Audience Researcher?

AspectAudience MeasurementAudience Researcher
Primary FocusQuantifying audience size and demographicsUnderstanding audience preferences and behaviors
MethodsData collection through surveys, meters, and analyticsQualitative and quantitative research, interviews, focus groups
Work EnvironmentMedia companies, broadcasters, advertising agenciesMarket research firms, media organizations, consulting
CredentialsStatistics, data analysis, media studiesMarket research, social sciences, psychology

Audience Measurement primarily focuses on quantifying and analyzing audience size and demographics using data collection tools. Audience Researchers delve into understanding audience preferences, motivations, and behaviors through qualitative and quantitative research methods. While both roles work within the media and advertising industry, Audience Measurement emphasizes data metrics, whereas Audience Researchers focus on insights into audience psychology and preferences.

What are the key skills and qualifications needed to thrive in Audience Measurement, and why are they important?

To excel in Audience Measurement, you need strong analytical skills, attention to detail, and a background in statistics, marketing, or media research. Familiarity with data analytics tools such as Nielsen, Comscore, Google Analytics, and proficiency in Excel or statistical software is often required. Excellent communication, problem-solving abilities, and collaboration skills help professionals interpret data and present actionable insights to stakeholders. These competencies are crucial for accurately measuring audience behaviors and informing data-driven decisions in media and advertising.

How does an Audience Measurement specialist typically collaborate with other departments such as marketing and content creation?

Audience Measurement specialists frequently work cross-functionally, partnering with marketing teams to analyze campaign reach and effectiveness, and with content creators to provide insights on audience preferences and engagement trends. They often participate in regular strategy meetings, share data-driven reports, and help translate complex metrics into actionable recommendations. This collaborative approach ensures that both marketing strategies and content development are aligned with audience behaviors and organizational goals.

What is audience measurement?

Audience measurement is the process of collecting and analyzing data to determine the size, characteristics, and behavior of an audience for media such as television, radio, digital platforms, or print. This information helps advertisers, broadcasters, and publishers understand who is engaging with their content, when, and how. Accurate audience measurement is crucial for making informed decisions about programming, advertising, and content strategy, ensuring that media companies can effectively reach their target demographics.
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What states have the most Audience Measurement jobs? States with the most job openings for Audience Measurement jobs include:
What job categories do people searching Audience Measurement jobs look for? The top searched job categories for Audience Measurement jobs are:
Audience Measurement jobs near you
Infographic showing various Audience Measurement job openings in the United States as of June 2026, with employment types broken down into 86% Full Time, 10% Part Time, 2% Contract, and 2% Nights. Highlights an 80% Physical, 4% Hybrid, and 16% Remote job distribution, with an average salary of $68,437 per year, or $32.9 per hour.
Measurement Analyst

Measurement Analyst

Samba

San Francisco, CA • On-site, Remote

Full-time

Posted 25 days ago

Job description

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant. 

Samba is building the future of cross-channel media measurement, and we are seeking our next rockstar Measurement Analyst to build with us!

Samba is an AI-forward data, measurement, and technology company. Using billions of signals from smart TVs, data partners, and the open web, we connect what media people watch and consume with what they do online and the real world. We use this information to help the world’s leading brands make data-informed decisions in content planning, media planning, audience activation, content and ads measurement, and more. 

At Samba, Measurement Science is a service organization responsible for using Samba data, measurement, and insights to add value to our customers. The organization is aligned into four verticals: Measurement Partners, Insights, Strategic Initiatives, and Technical Measurement Operations. The Data Analyst role sits in the Technical Measurement Operations team, and provides support cross-functionally to all Measurement Science team members. The role reports to the VP Measurement Science.

What You'll Do
  • Analyst Tasks
    • Extract data from Samba databases (e.g. conversion rate by audience segment).
    • Perform custom matches and/or joins from disparate sources (e.g. ad exposure files from a publisher, conversion data from a measurement partner, and panel weights from the Samba measurement panel). 
    • Exploratory analysis and statistics (e.g. drivers analysis to identify what the key drivers were of campaign performance, content viewership, or other metrics. 
    • Visualize data to make it more accessible internally and externally.
  • Administrative Tasks
    • Independently manage, maintain, and execute the JIRA board ticketing system.
    • Define mechanisms (e.g. weekly standups, office hours) to manage workflows.
    • Incorporate AI into workflows and outputs and turn common requests into repeatable processes (e.g. templates, workbooks).
Who You Are
  • The James/Jayne Bond of Data Analysis
    • Sophisticated technical mastery of SQL, Python, Databricks, BigQuery
    • Cool under pressure - thrives in tackling high-stakes, complex data challenges.
    • Resourceful in problem solving - enjoys working independently to solve issues.
    • Unconventional - does things as they should be done, not have been done.
    • Goal-oriented - relentlessly driven to achieve goals and team success. 
Required Skills & Experience
  • 4-8 years of experience in a technical data analyst role.
  • Absolute technical fluency in SQL, Python, Databricks, BigQuery.
  • Capabilities in statistical analyses, modeling, and exploratory data investigations. 
  • Strong communication skills, obsessively organized, meticulously detail-oriented.
  • Knowledgeable in how to leverage AI tools to improve efficiency, accuracy, and workflows. 
Preferred Skills & Qualifications
  • Experience in adtech and/or media, marketing, or measurement analytics.
  • Experience independently managing JIRA or similar ticketing and prioritization systems.
  • Experience identifying opportunities for scaling common asks into repeatable processes.

Actual salary offered will depend on various factors including but not limited to location, experience, and performance. Base salary is just one component of Samba TV’s total compensation package for employees. Other rewards may include an annual bonus opportunity, short-term incentives, and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
 
Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.