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Audience Measurement Jobs (NOW HIRING)

Comscore

Sales Account Executive

$80K - $110K/yr

Stay current on industry trends in digital and TV advertising, audience measurement, programmatic buying, and emerging media. * Collaborate cross-functionally to build strategic, data-driven ...

Viant Technology

Senior IoT Engineer

Boston, MA · On-site

$140K - $160K/yr

WHAT YOU'LL DO Viant's TVision team is redefining television and video audience measurement through a unique combination of computer vision, content recognition, identity-safe measurement, and ...

Viant Technology

Senior IoT Engineer

Boston, MA · On-site

$140K - $160K/yr

WHAT YOU'LL DO Viant's TVision team is redefining television and video audience measurement through a unique combination of computer vision, content recognition, identity-safe measurement, and ...

NBCUniversal

Data Engineer, Engineering & Operations

$117K - $140K/yr

... for audience, measurement, reporting, and partner-facing workflows. • Ensure platform components are deployed consistently across partner environments and aligned with established engineering ...

Comcast

Measurement Science Lead

Manhattan, NY

$105K - $158K/yr

Conduct deep dives into creatives, audience delivery, pacing, frequency, reach curves, CPMs, and ... Partner with Sales to scope defensible measurement plans and align on realistic performance ...

Samba

Measurement Analyst

Austin, TX · On-site +1

At Samba, Measurement Science is a service organization responsible for using Samba data ... Extract data from Samba databases (e.g. conversion rate by audience segment). * Perform custom ...

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How much do audience measurement jobs pay per hour?

As of Jul 5, 2026, the average hourly pay for audience measurement in the United States is $32.90, according to ZipRecruiter salary data. Most workers in this role earn between $29.33 and $36.54 per hour, depending on experience, location, and employer.

What is an audience specialist?

An audience specialist is a professional who analyzes and interprets data on media audiences to help organizations understand viewer or listener demographics, preferences, and behaviors. They often use tools like Nielsen ratings or digital analytics platforms and may work in media, advertising, or marketing environments to optimize content and advertising strategies.

What is the highest paying advertising job?

In the field of audience measurement, senior roles such as Director of Audience Insights or Vice President of Data Analytics tend to have the highest salaries, often exceeding six figures. These positions require advanced analytical skills, experience with data tools, and strategic oversight of advertising campaigns.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as media directors, senior data analysts, and audience measurement managers can earn $150,000 or more annually. These positions typically require extensive experience, strong analytical skills, and proficiency with data tools like Nielsen or Comscore, often combined with leadership responsibilities and advanced degrees.

What is the difference between Audience Measurement vs Audience Researcher?

AspectAudience MeasurementAudience Researcher
Primary FocusQuantifying audience size and demographicsUnderstanding audience preferences and behaviors
MethodsData collection through surveys, meters, and analyticsQualitative and quantitative research, interviews, focus groups
Work EnvironmentMedia companies, broadcasters, advertising agenciesMarket research firms, media organizations, consulting
CredentialsStatistics, data analysis, media studiesMarket research, social sciences, psychology

Audience Measurement primarily focuses on quantifying and analyzing audience size and demographics using data collection tools. Audience Researchers delve into understanding audience preferences, motivations, and behaviors through qualitative and quantitative research methods. While both roles work within the media and advertising industry, Audience Measurement emphasizes data metrics, whereas Audience Researchers focus on insights into audience psychology and preferences.

What are the key skills and qualifications needed to thrive in Audience Measurement, and why are they important?

To excel in Audience Measurement, you need strong analytical skills, attention to detail, and a background in statistics, marketing, or media research. Familiarity with data analytics tools such as Nielsen, Comscore, Google Analytics, and proficiency in Excel or statistical software is often required. Excellent communication, problem-solving abilities, and collaboration skills help professionals interpret data and present actionable insights to stakeholders. These competencies are crucial for accurately measuring audience behaviors and informing data-driven decisions in media and advertising.

How does an Audience Measurement specialist typically collaborate with other departments such as marketing and content creation?

Audience Measurement specialists frequently work cross-functionally, partnering with marketing teams to analyze campaign reach and effectiveness, and with content creators to provide insights on audience preferences and engagement trends. They often participate in regular strategy meetings, share data-driven reports, and help translate complex metrics into actionable recommendations. This collaborative approach ensures that both marketing strategies and content development are aligned with audience behaviors and organizational goals.

What is audience measurement?

Audience measurement is the process of collecting and analyzing data to determine the size, characteristics, and behavior of an audience for media such as television, radio, digital platforms, or print. This information helps advertisers, broadcasters, and publishers understand who is engaging with their content, when, and how. Accurate audience measurement is crucial for making informed decisions about programming, advertising, and content strategy, ensuring that media companies can effectively reach their target demographics.
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What states have the most Audience Measurement jobs? States with the most job openings for Audience Measurement jobs include:
What job categories do people searching Audience Measurement jobs look for? The top searched job categories for Audience Measurement jobs are:
Audience Measurement jobs near you
Infographic showing various Audience Measurement job openings in the United States as of June 2026, with employment types broken down into 86% Full Time, 10% Part Time, 2% Contract, and 2% Nights. Highlights an 80% Physical, 4% Hybrid, and 16% Remote job distribution, with an average salary of $68,437 per year, or $32.9 per hour.
Sales Account Executive

Sales Account Executive

Comscore

Remote

$80K - $110K/yr

Full-time

Posted 7 days ago

Job description

Job Title: Sales Account Executive
Location: New York Metro Highly Preferred
About the Role:
We're looking for a motivated, relationship-driven sales professional passionate about advertising, data, and client partnership. As a Sales Account Executive, you'll partner with agencies, brands, and enterprise organizations to help them leverage Comscore's industry-leading audience measurement and advertising solutions across digital, TV, and cross-platform environments. This posting represents ongoing hiring for growth sales talent across our Commercial organization.
What You'll Do:
  • Identify, qualify, and develop new business opportunities across agencies, brands, and enterprise clients.
  • Build and nurture long-term client relationships by understanding business objectives and aligning Comscore solutions.
  • Manage key parts of the sales cycle-from prospecting through contract discussions and closing-while partnering closely with Client Success, Analytics, and Product.
  • Stay current on industry trends in digital and TV advertising, audience measurement, programmatic buying, and emerging media.
  • Collaborate cross-functionally to build strategic, data-driven proposals that address client needs and drive revenue

What You'll Need:
  • 2-5+ years of sales, business development, or media/advertising experience (agency, ad tech, data, TV/digital media, or measurement preferred).
  • Proven track record of meeting or exceeding revenue goals.
  • Strong understanding of digital and TV advertising ecosystems; familiarity with audience data and analytics.
  • Excellent communication and presentation skills, with the ability to simplify complex concepts.
  • Entrepreneurial mindset with the ability to work collaboratively and build trust-based client relationships.
  • Salary: Base Salary $80,000.00 - $110,000.00; Commensurate with Experience

Who Will Thrive
  • Relationship-driven, curious, and commercially minded.
  • Comfortable in a fast-paced, evolving data & measurement industry.
  • Self-starter who enjoys both hunting and nurturing accounts.

About Comscore
At Comscore, we're pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we're united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you're motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we'd love to hear from you.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.
EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.
To comply with federal law, Comscore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.
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