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Audience Measurement Jobs (NOW HIRING)

DAZN

Head of Global Research & Measurement

Manhattan, NY · On-site

$170 - $200/hr

This is a highly visible leadership role responsible for developing the audience intelligence, measurement strategy, and thought leadership that supports advertisers, agencies, and DAZN's global ...

DAZN

Head of Global Research & Measurement

Manhattan, NY · On-site

$170K - $200K/yr

This is a highly visible leadership role responsible for developing the audience intelligence, measurement strategy, and thought leadership that supports advertisers, agencies, and DAZN's global ...

Omnicom Media

Manager, Audience Analytics

New York, NY · On-site

Collaborate with the Client Solutions team to contribute to a clear Audience learning agenda and measurement framework, including KPIs. * Develop trusted relationships with internal teams and ...

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Audience Measurement information

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How much do audience measurement jobs pay per hour?

As of Aug 24, 2026, the average hourly pay for audience measurement in the United States is $32.90, according to ZipRecruiter salary data. Most workers in this role earn between $29.33 and $36.54 per hour, depending on experience, location, and employer.

What is audience measurement?

Audience measurement is the process of collecting and analyzing data to determine the size, characteristics, and behavior of an audience for media such as television, radio, digital platforms, or print. This information helps advertisers, broadcasters, and publishers understand who is engaging with their content, when, and how. Accurate audience measurement is crucial for making informed decisions about programming, advertising, and content strategy, ensuring that media companies can effectively reach their target demographics.

How does an audience measurement specialist typically collaborate with other departments such as marketing and content creation?

Audience Measurement specialists frequently work cross-functionally, partnering with marketing teams to analyze campaign reach and effectiveness, and with content creators to provide insights on audience preferences and engagement trends. They often participate in regular strategy meetings, share data-driven reports, and help translate complex metrics into actionable recommendations. This collaborative approach ensures that both marketing strategies and content development are aligned with audience behaviors and organizational goals.

What are the key skills and qualifications needed to thrive in audience measurement, and why are they important?

To excel in Audience Measurement, you need strong analytical skills, attention to detail, and a background in statistics, marketing, or media research. Familiarity with data analytics tools such as Nielsen, Comscore, Google Analytics, and proficiency in Excel or statistical software is often required. Excellent communication, problem-solving abilities, and collaboration skills help professionals interpret data and present actionable insights to stakeholders. These competencies are crucial for accurately measuring audience behaviors and informing data-driven decisions in media and advertising.

What is the difference between Audience Measurement vs Audience Researcher?

AspectAudience MeasurementAudience Researcher
Primary FocusQuantifying audience size and demographicsUnderstanding audience preferences and behaviors
MethodsData collection through surveys, meters, and analyticsQualitative and quantitative research, interviews, focus groups
Work EnvironmentMedia companies, broadcasters, advertising agenciesMarket research firms, media organizations, consulting
CredentialsStatistics, data analysis, media studiesMarket research, social sciences, psychology

Audience Measurement primarily focuses on quantifying and analyzing audience size and demographics using data collection tools. Audience Researchers delve into understanding audience preferences, motivations, and behaviors through qualitative and quantitative research methods. While both roles work within the media and advertising industry, Audience Measurement emphasizes data metrics, whereas Audience Researchers focus on insights into audience psychology and preferences.

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Audience Measurement jobs near you
Infographic showing various Audience Measurement job openings in the United States as of August 2026, with employment types broken down into 1% Locum Tenens, 1% As Needed, 82% Full Time, 13% Part Time, 2% Contract, and 1% Nights. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $68,437 per year, or $32.9 per hour.

Director, Audience and Content Analytics

Fox

Los Angeles, CA

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 12 days ago

Job description

OVERVIEW OF THE COMPANY

Fox CorporationUnder the FOX banner, we produce and distribute content through some of the world's leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.JOB DESCRIPTION

The Director, Audience & Content Analytics will establish a comprehensive understanding of how audiences discover, consume, and engage with content across FOX One. This individual will translate viewing behavior and audience data into actionable recommendations that improve programming decisions, content investment, content promotion, personalization, and the overall customer experience. The role will also grow a team of analytics managers and provide dotted-line leadership for Ad Performance reporting and analytics.

A SNAPSHOT OF YOUR RESPONSIBILITIES

Content Programming and Performance

  • Lead analytics supporting FOX One's content engagement strategy across Fox Sports, News, Entertainment, and Local TV programming, evaluating performance and valuation using reach, engagement, retention, acquisition, and monetization metrics.
  • Assess the incremental impact of individual titles, franchises, sports events, networks, and content categories, and partner with Content Strategy teams on promotion, investment decisions, and opportunity sizing.
  • Evaluate the effectiveness of homepage placement, featured content, collections, rails, recommendations, and notifications, developing insights that improve content discovery, reduce time to view, and boost repeat engagement.

Audience and Engagement Strategy

  • Build behavioral audience segments based on content preferences, viewing frequency, intensity, platform usage, and cross-network consumption, identifying high-value, emerging, lapsing, and at-risk groups.
  • Translate audience segments into actionable strategies for programming, personalization, promotion, product development, and lifecycle marketing.
  • Analyze customer journeys from discovery through sustained engagement, identifying opportunities to grow viewing frequency, minutes viewed, and content breadth across categories, platforms, devices, and cohorts.
  • Leverage third-party research tools like Nielsen and Antenna to build a clear understanding of FOX One's audience profile, including how demographic composition varies by content category, network, daypart, platform, and viewing environment.

Measurement and Reporting

  • Establish a comprehensive content and audience measurement framework, defining and standardizing KPIs related to reach, engagement, discovery, audience health, retention, and content value.
  • Oversee executive dashboards, recurring reporting, and strategic analyses that deliver clear recommendations and business implications, not just performance results.
  • Partner with BI Engineering and Data Platform teams to improve engagement event data quality, measurement capabilities, and audience datasets, promoting consistent metric definitions and governance.

Ad Performance Analytics

  • Provide strategic direction for Ad Performance reporting, connecting advertising performance with content consumption, audience composition, and engagement trends.
  • Partner with Monetization and Ad Operations to align reporting priorities and identify opportunities to improve measurement of ad-supported viewing and monetization value.

Team and Organizational Leadership

  • Manage, coach, and develop two Analytics Managers, setting priorities and standards for analytical quality, business impact, and executive communication.
  • Build strong relationships across Content, Product, Marketing, Strategy, Finance, Monetization, and Data Platform teams.
  • Present findings and recommendations to senior leaders through clear, concise, and compelling data-driven narratives.

WHAT YOU WILL NEED

  • Bachelor's degree in analytics, statistics, economics, mathematics, business, media, or a related field; advanced degree preferred.
  • Typically, 10+ years experience in content or audience analytics within digital media, streaming, television, or subscription services, including experience leading and developing analytical talent.
  • Strong understanding of content performance, audience behavior, and engagement/retention measurement, with experience developing content valuation methodologies tied to business outcomes.
  • Experience with experimentation, promotional measurement, merchandising analytics, or recommendation performance.
  • Advanced SQL proficiency and experience with large, complex audience-level datasets, along with BI/visualization tools such as Tableau.
  • Familiarity with statistical analysis, audience segmentation, predictive modeling, and experimentation methodologies.
  • Strong executive communication and data-storytelling skills, with the ability to translate complex analyses into clear business recommendations.
  • Regular, on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position. Selected candidate must be able to reliably meet this requirement.

NICE TO HAVE, BUT NOT A DEALBREAKER

  • Experience with subscription streaming services or ad-supported streaming analytics.
  • Deep knowledge of sports and/or news content - a strong understanding of NFL and MLB audiences, viewership patterns, and programming dynamics is a big plus.

#Ll-CS1

#Ll-Hybrid

#DTC

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $160,000.00-197,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.

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