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Audience Development Jobs in Washington (NOW HIRING)

Inova

Leadership Development Advisor

Fairfax, VA · On-site

$108K - $176K/yr

The Leadership Development Advisor will serve as a strategic partner to operations and clinical ... Apply advanced facilitation skills to deliver content for in-person and virtual audiences ...

Stand Together

Copywriter (Development)

Arlington, VA · On-site

We're looking for a Development Copywriter to create compelling communications that strengthen ... In this role, you will craft polished, audience-centered materials that engage business leaders ...

Stand Together

Copywriter (Development)

Arlington, VA

$85K - $120K/yr

We're looking for a Development Copywriter to create compelling communications that strengthen ... In this role, you will craft polished, audience-centered materials that engage business leaders ...

City Cast

City Cast DC, Podcast Producer

Washington, DC

$75K - $100K/yr

Occasional work with the Hosts and Audience Development Manager to create daily social media content. * Contribute regularly on-mic, bringing your personality, local passion, and expertise to the ...

City Cast

City Cast DC, Podcast Producer

Washington, DC · On-site

$75K - $100K/yr

Occasional work with the Hosts and Audience Development Manager to create daily social media content. * Contribute regularly on-mic, bringing your personality, local passion, and expertise to the ...

City Cast

City Cast DC, Podcast Producer

Washington, DC · On-site

$75K - $100K/yr

Occasional work with the Hosts and Audience Development Manager to create daily social media content. * Contribute regularly on-mic, bringing your personality, local passion, and expertise to the ...

TalentRemedy

Director, Development

Washington, DC · On-site +1

The Director, Development is a core member of our client's development team, responsible for ... diverse audiences Strong relationship-building instincts and comfort engaging high-net-worth ...

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Audience Development information

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$81K

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How much do audience development jobs pay per year?

As of Jul 28, 2026, the average yearly pay for audience development in Washington is $81,011.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,900.00 and $105,900.00 per year, depending on experience, location, and employer.

What jobs pay 500,000 a year in the US?

In the field of audience development, high-paying roles such as senior executives, directors, or chief officers can earn $500,000 or more annually, especially in large organizations or media companies. These positions often require extensive experience, strategic skills, and leadership responsibilities, with compensation sometimes including bonuses and stock options.

What are the key skills and qualifications needed to thrive in the Audience Development position, and why are they important?

To thrive in Audience Development, you need a strong grasp of digital marketing, content strategy, analytics, and audience segmentation, often supported by a bachelor's degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing software, and CRM systems is typically required. Strong communication, creativity, and collaboration skills are vital for engaging diverse audiences and working with cross-functional teams. These abilities help drive audience growth, optimize content reach, and support organizational goals in a competitive media landscape.

What does an Audience Development job involve?

An Audience Development job focuses on growing and engaging an organization's target audience across various platforms. This can include increasing website traffic, social media followers, newsletter subscribers, or event attendees through strategic marketing, content optimization, and data analysis. Professionals in this role often collaborate with content creators, marketing teams, and data analysts to refine audience strategies. The goal is to attract, retain, and deepen audience relationships to drive business growth and engagement.

What is the job description of audience development?

Audience development is a role focused on growing and engaging a target audience for a media organization, brand, or content platform. It involves analyzing audience data, creating strategies to increase reach, and utilizing marketing tools such as social media and email campaigns to build loyalty and expand viewership or readership.

Is PR a high paying job?

Public relations (PR) roles can offer varying salaries depending on experience, location, and industry, with entry-level positions typically earning lower wages and senior roles earning higher salaries. Audience development professionals may earn competitive pay, especially with specialized skills in media relations, content creation, and analytics. Overall, PR jobs can be lucrative but often require experience and a strong network to reach higher salary levels.

What does audience development do?

Audience development professionals focus on growing and engaging a target audience for media, entertainment, or marketing organizations. They analyze audience data, create strategies to increase viewership or readership, and often use tools like analytics platforms to measure success and optimize outreach efforts.

What are some common challenges faced in an Audience Development role?

Audience Development professionals often face the challenge of keeping up with constantly changing digital platforms and shifting audience behaviors. Balancing the creation of engaging content with the need to meet growth targets and measure ROI can also be demanding. Additionally, working with teams across marketing, editorial, and data analytics requires strong project management and communication skills to ensure cohesive strategies. Overcoming these challenges is key to expanding an organization's reach and deepening audience engagement.

What are the most commonly searched types of Audience Development jobs in Washington? The most popular types of Audience Development jobs in Washington are:
What are popular job titles related to Audience Development jobs in Washington? For Audience Development jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Audience Development jobs in Washington look for? The top searched job categories for Audience Development jobs in Washington are:
What cities in Washington are hiring for Audience Development jobs? Cities in Washington with the most Audience Development job openings:
Audience Development jobs near you
Infographic showing various Audience Development job openings in Washington as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $81,011 per year, or $38.9 per hour.
Senior Director, Member Marketing

Senior Director, Member Marketing

U.S. Travel Association

Washington, DC • On-site, Remote

Full-time

Medical, PTO

Posted 14 days ago

Job description

Summary
The Senior Director, Member Marketing drives member engagement and growth by communicating the value of U.S. Travel membership and organizational impact. This role leads strategy, development and execution of all member-focused marketing and communications, ensuring priorities resonate with current and prospective members. Trade association membership and marketing experience, preferred.
The Senior Director also leads U.S. Travel's content strategy, overseeing planning, development and distribution of integrated, omnichannel content that advances advocacy, membership, research and event priorities. This includes managing staff through direction, coaching and performance management. Reporting to the Vice President of Marketing and Digital, this leader executes a member-centric, content-forward strategy that increases awareness, deepens engagement and drives action.
Responsibilities: Member Marketing
  • Design and optimize a membership lifecycle marketing strategy that supports members from first contact through renewal, with a focus on growth, engagement, and retention.
  • Collaborate with internal teams to position and promote member resources, programs and initiatives across websites, blogs, newsletters, social media, events, email and other channels.
  • Serve as the marketing lead for member-specific programs, webinars, events - including Summer Summit - and activations, such as the U.S. Travel Hub at select conferences.
  • Develop marketing collateral, including membership renewal materials, onboarding assets and promotional content that supports growth and retention.
Responsibilities: Member Communications
  • Develop and manage the strategy for the end-to-end member communications experience, ensuring members receive the right messages, at the right time, in the right channels throughout their relationship with U.S. Travel.
  • Create clear, relevant communications for member stakeholder groups that reflect their needs and priorities at each stage in the membership lifecycle.
  • Identify and deliver opportunities to communicate the impact of U.S. Travel's advocacy, research, events and programs in ways that reinforce membership value.
  • Provide strategic counsel and craft tailored messaging for U.S. Travel member segments and communities.
  • Supervise the SmartBrief newsletter relationship and audience development strategy in partnership with the Communications team.
Responsibilities: Content Strategy
  • Lead U.S. Travel's integrated content strategy across owned, shared and paid channels to advance advocacy, membership, brand and event priorities.
  • Ensure brand consistency and message alignment across all channels and touchpoints.
  • Oversee the organizational editorial calendar to ensure aligned messaging, consistent cadence and timely amplification of major initiatives.
  • Use analytics and insights to refine messaging, improve performance and strengthen audience engagement.
  • Experiment with and champion new content formats, storytelling approaches, and emerging digital platforms to expand reach and engagement.
  • Provide strategic oversight and quality control for all content produced by the Manager, Content Marketing and the Manager, Member Marketing, and relevant contractor and vendor relationships.
Supervisory Responsibility
The Senior Director, Marketing and Communications supervises managers, contractors, and vendors within the Marketing and Digital department. As of January 2026, this role manages:
  • Manager, Content Marketing
  • Manager, Member Marketing (vacant)
  • One consultant
  • Vendor relationships

Leadership duties include:
  • Provide coaching and guidance; set clear goals and performance expectations.
  • Foster a collaborative, inclusive and high-performing team culture.
Key Attributes
  • Strong writing and storytelling skills, and ability to distill complex subjects into clear, compelling messages.
  • Skilled at developing marketing campaigns and materials that influence decision makers.
  • Highly organized, detail-oriented and able to manage multiple projects and deadlines.
  • Experienced in cross-functional collaboration and senior-level relationship management.
  • Demonstrated ability to lead integrated content strategy across channels.
  • Strong people leader with a track record of developing talent and building high-performing teams.
  • Proactive decision-maker who anticipates needs and identifies solutions.
Education, Experience and Skills
  • Bachelor's degree in communications, marketing or a related field.
  • Trade association membership knowledge and experience or lifecycle and loyalty marketing required.
  • Minimum of 12 years relevant experience in communications, content or marketing roles; and minimum of 5 years people management experience.
  • Deep trade association membership knowledge and experience.
  • Demonstrated experience leading content strategy and managing direct reports.
  • Proficiency in Microsoft Office; familiarity with CRM, CMS, marketing automation and analytics tools, preferred
Other:
  • Position based in Washington, DC.
  • U.S. Travel staff work in the office Tuesday through Thursday with remote flexibility on Mondays and Fridays.
  • Moderate travel (up to five times per year) required.
  • Other duties may be assigned.
  • Salary:130-160K with bonus potential.

Benefits:
  • Comprehensive healthcare package with fertility coverage
  • Generous paid leave including family leave
  • Routine staff functions and opportunities for social connection
  • Transportation and cell phone benefits
  • Robust wellness initiatives and Employee Assistance Plan (EAP)
  • Education and professional development assistance

Apply