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Audience Development Jobs in Washington (NOW HIRING)

Moore

Director, Audience Strategy

Lanham, MD · Remote

Participate in quarterly client meetings to include presentation development and delivery Your ... audiences. * Excellent written, oral, interpersonal and presentation skills and the ability to ...

Moore DM Group LLC

Director, Audience Strategy

Lanham, MD · On-site

$105K - $130K/yr

Participate in quarterly client meetings to include presentation development and delivery Your ... audiences. * Excellent written, oral, interpersonal and presentation skills and the ability to ...

New

Potomac

Paid Ads Specialist

Bethesda, MD · On-site

$66K - $90K/yr

Retargeting & Audience Development * Design and implement sophisticated retargeting campaigns across multiple channels. * Build audience segmentation strategies that improve engagement and conversion ...

Smithsonian Institution

Education Specialist

Washington, DC · On-site +1

$102K - $133K/yr

... audience development and outreach goals. * Develop, produce and distribute informational materials concerning program activities. * Propose programming content for the museum web site, social media ...

Stand Together

Copywriter (Development)

Arlington, VA · On-site

We're looking for a Development Copywriter to create compelling communications that strengthen ... In this role, you will craft polished, audience-centered materials that engage business leaders ...

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Audience Development information

See Washington salary details

$12.5K

$81K

$120.6K

How much do audience development jobs pay per year?

As of Jun 28, 2026, the average yearly pay for audience development in Washington is $81,011.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,900.00 and $105,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Audience Development position, and why are they important?

To thrive in Audience Development, you need a strong grasp of digital marketing, content strategy, analytics, and audience segmentation, often supported by a bachelor's degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing software, and CRM systems is typically required. Strong communication, creativity, and collaboration skills are vital for engaging diverse audiences and working with cross-functional teams. These abilities help drive audience growth, optimize content reach, and support organizational goals in a competitive media landscape.

What does an Audience Development job involve?

An Audience Development job focuses on growing and engaging an organization's target audience across various platforms. This can include increasing website traffic, social media followers, newsletter subscribers, or event attendees through strategic marketing, content optimization, and data analysis. Professionals in this role often collaborate with content creators, marketing teams, and data analysts to refine audience strategies. The goal is to attract, retain, and deepen audience relationships to drive business growth and engagement.

What is the job description of audience development?

Audience development professionals are responsible for growing and engaging a target audience through strategic marketing, content planning, and data analysis. They often use tools like social media, analytics platforms, and audience segmentation techniques to increase reach and loyalty. The role requires strong communication skills and an understanding of audience behavior to optimize engagement efforts.

Is PR a high paying job?

Public relations (PR) roles can offer competitive salaries, especially for experienced professionals or those working in large organizations. However, entry-level PR positions typically have moderate pay, and salaries vary based on industry, location, and level of experience.

What job makes $10,000 a month without a degree?

In audience development, high earnings of $10,000 or more per month are typically achieved through roles such as senior content strategists, digital marketing managers, or freelance consultants, often requiring strong skills in analytics, content creation, and audience engagement. These roles may involve remote work, self-employment, or freelance projects, and income depends on experience, client base, and industry demand.

What does audience development do?

Audience development professionals focus on growing and engaging a target audience for media, entertainment, or content organizations. They analyze audience data, create strategies to increase viewership or readership, and often use marketing tools and analytics platforms to achieve these goals.

What are some common challenges faced in an Audience Development role?

Audience Development professionals often face the challenge of keeping up with constantly changing digital platforms and shifting audience behaviors. Balancing the creation of engaging content with the need to meet growth targets and measure ROI can also be demanding. Additionally, working with teams across marketing, editorial, and data analytics requires strong project management and communication skills to ensure cohesive strategies. Overcoming these challenges is key to expanding an organization's reach and deepening audience engagement.

What are the most commonly searched types of Audience Development jobs in Washington? The most popular types of Audience Development jobs in Washington are:
What are popular job titles related to Audience Development jobs in Washington? For Audience Development jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Audience Development jobs in Washington look for? The top searched job categories for Audience Development jobs in Washington are:
What cities in Washington are hiring for Audience Development jobs? Cities in Washington with the most Audience Development job openings:
Audience Development jobs near you
Vice President, Event Content & Programming

Vice President, Event Content & Programming

Government Executive Media Group LLC

Washington, DC • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 22 days ago

Job description

The Role

GovExec is seeking an accomplished and visionary Vice President, Event Content & Programming to lead the content strategy, programming vision, and audience engagement framework across the company's enterprise events portfolio, including GovExec, ATARC, and the Federal Business Council (FBC).

This executive leader will be responsible for shaping the intellectual capital that powers GovExec's events business, ensuring our conferences, summits, working groups, executive roundtables, leadership programs, and custom events deliver unparalleled value to government and industry audiences.

Reporting to the COO, the VP will oversee a team of content and programming professionals and serve as the primary architect of GovExec's event content strategy. This leader will work closely with Editorial, Research, Membership, Marketing, Audience Development, and Revenue teams to create integrated experiences that extend beyond individual events and foster year-round engagement across our communities.

The ideal candidate combines conference programming expertise, editorial instincts, audience understanding, executive relationship-building skills, and a deep understanding of how content, events, memberships, and communities work together to drive growth.

Responsibilities

Enterprise Content Strategy & Portfolio Leadership

  • Develop and own the content vision and programming strategy across GovExec's enterprise events portfolio.
  • Establish annual and multi-year content themes aligned with market trends, audience priorities, and business objectives.
  • Identify emerging opportunities, white-space markets, and new event concepts that support portfolio growth.
  • Create scalable frameworks for programming across conferences, summits, working groups, executive forums, training programs, and custom client events.
  • Ensure content strategy supports audience growth, engagement, membership development, sponsorship value, and revenue objectives.
  • Serve as the executive owner of content quality, consistency, and audience relevance across all events.

Editorial, Research & Community Integration

  • Partner closely with Editorial leadership to align event programming with newsroom priorities, reporting themes, and audience interests.
  • Collaborate with Research & Intelligence teams to incorporate proprietary data, benchmarking, surveys, and market insights into event experiences.
  • Develop integrated content strategies that connect events, editorial products, research, memberships, training, and digital communities.
  • Help establish GovExec as the leading convenor and thought leadership platform for the public sector market.

Team Leadership & Organizational Development

  • Lead, mentor, and develop a team of event content and programming professionals.
  • Establish content standards, speaker quality benchmarks, and programming best practices across the organization.
  • Build team capabilities that support growth across GovExec, ATARC, and FBC.
  • Foster a culture focused on audience value, innovation, collaboration, and continuous improvement.

Executive-Level Speaker & Industry Engagement

  • Build and maintain relationships with senior government officials, policymakers, military leaders, industry executives, academics, and influential subject matter experts.
  • Guide speaker strategy for flagship events and marquee programs across the portfolio.
  • Represent GovExec externally at industry events, conferences, and stakeholder meetings.
  • Serve as a senior advisor to leadership on audience trends, industry developments, and emerging market opportunities.

Revenue Partnership & Business Growth

  • Partner with Revenue, Marketing, and Business Unit leaders to develop event products and sponsorship opportunities that align with audience needs.
  • Provide strategic content support for major client engagements and enterprise partnerships.
  • Help evaluate new business opportunities, event launches, and portfolio investments.
  • Use audience intelligence and market insights to inform product development and growth initiatives.

Performance & Portfolio Optimization

  • Establish KPIs and success metrics related to audience engagement, speaker quality, attendance growth, community participation, and event performance.
  • Evaluate portfolio performance and identify opportunities to improve impact, scalability, and audience value.
  • Monitor competitive activity, market trends, and emerging event formats to ensure GovExec maintains a leadership position within the industry.

Qualifications

  • 10+ years of experience in conference programming, media, journalism, event content, public affairs, research, or related fields.
  • 5+ years of experience leading content, conference production, editorial, or programming teams.
  • Demonstrated success building content strategies for large-scale event portfolios, media organizations, membership communities, or thought leadership platforms.
  • Strong understanding of government, public sector technology, defense, policy, workforce, acquisition, or related markets preferred.
  • Exceptional communication, presentation, and executive stakeholder management skills.
  • Proven ability to build relationships with senior government officials, industry leaders, and high-profile speakers.
  • Strong strategic, analytical, and audience-focused mindset.
  • Experience working across editorial, commercial, membership, marketing, and operational functions.
  • Bachelor's degree required; advanced degree preferred.

What Success Looks Like

  • Creates a unified content vision across GovExec, ATARC, and FBC.
  • Develops market-leading event programming that drives audience growth and engagement.
  • Establishes stronger alignment between editorial, events, research, membership, and community initiatives.
  • Builds and develops a high-performing content team capable of supporting a growing portfolio.
  • Launches new content franchises, event concepts, and community engagement models that support long-term growth.
  • Positions GovExec as the premier destination for public sector thought leadership, networking, and professional engagement.

About GovExec

GovExec’s data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. As the market-leading information and intent-based marketing platform, for over fifty years GovExec has empowered the government ecosystem to engage and support government leaders as they work to achieve their missions across federal, defense, and state and local agencies. Our strategic sales enablement and intent-based marketing solutions accelerate revenue growth to fuel market success. The platform is powered by the largest and most sophisticated database in the public sector, GovExec’s platform reaches 3.3 million government influencers each month and provides its marketing clients with a significant competitive advantage in driving higher conversion and growth.

Working at GovExec

At GovExec, we believe that a new era of work -- particularly when, where, and how it gets done -- has arrived. We are building a hybrid workplace that allows for greater freedom and flexibility while also fostering a collaborative culture, no matter where you are working. GovExec offers permanent remote work in 20+ states across the US, as well as the option to work out of one of our offices based in Washington DC, New York or Connecticut. GovExec also offers a range of great benefits including:

  • Medical, dental, and vision insurance plans
  • 401(k) retirement plan with company match
  • Open time off policy
  • Twelve weeks paid parental leave
  • Supportive, collaborative teams
  • Unique opportunity to help government officials from a private sector company
  • Expansive learning and development opportunities

Commitment to Shared Values

GovExec recruits talent for four salient attributes or qualities:

  • Soul of Entrepreneurship
  • Culture of Inclusion
  • Force of Ideas
  • Spirit of Generosity

The compensation range for this role is $150,000 to $175,000 per year, including bonus potential.

Government Executive Media Group, Inc. and its affiliates ("GovExec") are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other status protected by applicable law.