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Audience Development Director Jobs in Utah (NOW HIRING)

Utilize LinkedIn to prospect and build a network of our target audience and make regular posts ... Experience in B2B, SaaS, or tech industry direct sales experience * Experience using CRM, sales ...

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Audience Development Director information

See Utah salary details

$14.6K

$87.1K

$162K

How much do audience development director jobs pay per year?

As of Aug 21, 2026, the average yearly pay for audience development director in Utah is $87,130.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,400.00 and $104,200.00 per year, depending on experience, location, and employer.

What does an audience development director do?

An Audience Development Director is responsible for growing and engaging a company's target audience, typically for media, publishing, or entertainment organizations. They develop strategies to attract new readers, viewers, or users while retaining existing ones, often using data-driven marketing, content distribution, and partnership tactics. This role collaborates with editorial, marketing, and product teams to optimize audience reach across digital and traditional platforms. Ultimately, their goal is to increase brand awareness, user loyalty, and revenue through audience engagement.

What are the key skills and qualifications needed to thrive as an audience development director?

To thrive as an Audience Development Director, you need expertise in digital marketing, analytics, content strategy, and a background in communications or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong leadership, creativity, and strategic thinking are essential soft skills for identifying growth opportunities and guiding cross-functional teams. These abilities are crucial for expanding audience reach, maximizing engagement, and driving organizational growth in a competitive media landscape.

How does an audience development director typically collaborate with editorial, marketing, and analytics teams to drive growth?

An Audience Development Director works closely with editorial teams to align content strategies with audience interests and platform trends, ensuring that stories reach and engage target demographics. They partner with marketing to plan and execute campaigns that attract new readers and retain existing ones, often leveraging data-driven insights. Collaboration with analytics teams is essential for monitoring performance metrics, understanding audience behavior, and refining tactics based on real-time results. This cross-functional teamwork supports audience growth goals and fosters a culture of continuous improvement.

What is the difference between Audience Development Director vs Content Marketing Manager?

AspectAudience Development DirectorContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsMarketing, analytics, audience segmentationContent creation, SEO, branding
Work EnvironmentMedia companies, publishers, digital platformsBrands, agencies, media firms
GoalsIncrease audience size and loyaltyDrive engagement and conversions through content

The Audience Development Director focuses on expanding and engaging the audience through strategic outreach and analytics, while the Content Marketing Manager concentrates on creating compelling content to attract and convert customers. Both roles require marketing skills but differ in their core objectives and daily activities.

What are popular job titles related to Audience Development Director jobs in Utah?

For Audience Development Director jobs in Utah, the most frequently searched job titles are:

What job categories do people searching Audience Development Director jobs in Utah look for?

The top searched job categories for Audience Development Director jobs in Utah are:

What cities in Utah are hiring for Audience Development Director jobs?

Cities in Utah with the most Audience Development Director job openings:

Business Development Representative

Vasion

Saint George, UT

Full-time

Retirement, PTO

Posted 12 days ago


Job description

Vasion is looking for individuals who want to start or continue a career in technology sales as a Business Development Representative (BDR). We are committed to developing sales professionals and have a strong promote from within culture. Our BDR program is designed to develop individuals for Account Executive and other sales roles.  Vasion offers a flexible working environment for our 300+ employees worldwide, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah. 

This role is not remote and will be based in our Lehi, Utah, or St. George, Utah office.

The highest performing  BDRs at Vasion are self-motivated, energized by outbound sales and cold calling, have a strong entrepreneurial spirit, have an aptitude for sales, are continuous learners, and have a competitive attitude. As a BDR, you will prospect into targeted accounts to qualify and convert leads into sales opportunities. Leads are generated from cold call lists on accounts that fit our Ideal Customer Profile (ICP). BDRs will contact leads with the goal of qualifying and creating sales opportunities for Account Executives (AE) they are aligned with.

Primary Responsibilities 

  • Work closely with management and peers to complete an intense 30-60-90 day training process
  • Develop knowledge of company products and solutions while learning industry trends through ongoing product and industry training 
  • Collaboratively work with team members to develop an overall territory account plan that maximizes prospecting opportunities and generates sales activity
  • Serve as the first point of contact for leads and qualify for demos
  • Prospect into target accounts and import leads into an outbound workflow
  • Make daily outbound calls/emails to Sales Accepted Leads (SAL) and follow up on assigned tasks 
  • Utilize LinkedIn to prospect and build a network of our target audience and make regular posts about the Vasion product
  • Achieve or exceed challenging and changing monthly demo quotas and daily activity targets
  • Deliver compelling value propositions that resonate with prospective customers
  • Utilize CRM systems to track and manage sales activities and maintain accurate customer records
  • Perform other related duties as assigned

Requirements

  • 6+ months experience in direct sales
  • Proven track record of exceeding challenging  quotas or targeted revenue goals
  • Ability to travel 2-3 times a quarter for a period of 2-3 days for trade shows.

Preferred Qualifications 

  • Experience in B2B, SaaS, or tech industry direct sales  experience
  • Experience using CRM, sales engagements, and prospecting platforms and tools
  • Bachelor's degree in Sales, Business Administration, or a related field
  • Self-motivated with a strong desire to learn and succeed in a fast-paced environment with minimal supervision
  • Ability to identify and qualify sales opportunities in a competitive industry
  • Results-oriented with a strong  entrepreneurial attitude and mindset
  • Strong presentation, communication, organization, and time management skills
  • Growth mindset with a focus on building a career in technology sales 

Benefits

  • Flexible work environment
  • Discretionary Vacation bonus
  • Flexible paid time off
  • Paid parental leave
  • Competitive pay
  • A full suite of traditional benefits
  • Training/Advancement opportunities
  • 401k with company-match
  • Mental Health Wellness Support
  • Financial wellness education
  • Company-contributed HSA
  • Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc.
  • Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch

Vasion looks for people who will exemplify its four core values and are driven to become:

  • Disruptive Visionaries - We think boldly and author missions that challenge the status quo. We don't follow the path; we help create it.
  • Relationship Builders - We treat people as people. We build strong, lasting relationships through empathy, compassion, and honest communication with teammates, customers, and partners alike.
  • Candor Seekers - We believe candid conversations are how great things get done. We care enough to challenge directly and create space for others to do the same.
  • Action Owners - We take ownership of wins, failures, and outcomes. No matter your role or tenure, you have the power and the responsibility to drive results.

More About Vasion

Visit https://www.vasion.com and https://www.printerlogic.com 

Additional Information

Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.