Responsibilitiesย
The Associate, Digital Activation should be passionate and inquisitive about digital media, have an eagerness to learn and work well within a team environment. He/she is responsible for supporting the digital planning team in various regards, as needed. With supervision from the Senior Associate, the Associate manages the execution of media research, campaign trafficking, data compilation and billing. The Associate is also responsible engaging and establishing relationships with vendors and learning about the digital marketplace.ย ย
Supportย ย
- Assist the Associate, Senior Associate, Manager and Associate Director(s) in planning functions such as media research, campaign trafficking, data compilation and billing Organizationย
- Maintenance of status sheets, development of meeting recaps, process trackers, etc.ย
- Prioritization of day to day task across brand(s) and campaignsย ย
Developmentย ย ย
- Attend publisher meetings and develop an understanding of the digital marketplace and build relationships amongst the vendor communityย ย
- Attend training sessions/webinars to become fluent in media planning tools and platformsย
Presentation Skillsย ย
- Comfort speaking in front of othersย ย
- Clear articulation of questionsย ย
Campaign Executionย ย
- With supervision of the Senior Associate, manage trafficking process with outside agencies/publishersย ย
- Retrieve creative specifications from publishers and coordinate with creative agencies for asset delivery and campaign launchย ย
- Ensure campaigns launch smoothly and assist with campaign status validation (screenshots, live links etc.)ย ย
Billingย ย
- With supervision of Senior Associate, maintain the client billing processย ย
- Work with BPM's to help resolve discrepancies with invoices ย ย ย
Qualificationsย
- Bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications and/or related fieldย ย
- Proficiency in use of Microsoft Office, specifically Excel, PowerPoint and Wordย
- An eagerness and passion to learn more about digital media - Comfort level with speaking in front of othersย ย
- Excellent verbal and writing skillsย ย
- Strong attention to detailย
#LI-SO1