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Assistant Brand Strategist Jobs (NOW HIRING)

SAMYANG AMERICA INC

Assistant Brand Manager

Brea, CA · On-site

$76K - $95K/yr

... team as an Assistant Brand Manager. In this role, you will play a key part in supporting the ... Assists go-to-market strategy for all product launches across digital, retail, and wholesale.

Career Search

Assistant Brand Manager

Norway, IA

$39K - $48K/yr

In this role, you will assist in managing the brand from a business and marketing perspective to ... long-term, strategic decisions. OTHER SKILLS AND ABILITIES * Excellent communication ...

Jazwares

Associate Brand Manager - IP Plush

Culver City, CA · On-site

$94K - $123K/yr

Provide consumer, category, and competitive insights and co-develop targeted retail exclusives plans. * Assist Brand Manager in brand and product strategies including themes and positioning, for ...

Melaleuca, Inc.

MK Assistant Brand Manager

Idaho Falls, ID · On-site

$39K - $49K/yr

Responsibilities Essential Assist Brand Team in the execution of key brand responsibilities under ... Manage product P&Ls, launch plans and promotional strategies * Drive the ideation and creation of ...

Frontier Co-op

Assistant Brand Manager

Norway, IA · On-site

$39K - $48K/yr

In this role, you will assist in managing the brand from a business and marketing perspective to ... long-term, strategic decisions. OTHER SKILLS AND ABILITIES * Excellent communication ...

Melaleuca, Inc.

MK Assistant Brand Manager

Idaho Falls, ID · On-site

$39K - $49K/yr

Responsibilities Essential Assist Brand Team in the execution of key brand responsibilities under ... Manage product P&Ls, launch plans and promotional strategies * Drive the ideation and creation of ...

FORTUNA

Brand Promoter

Chicago, IL · On-site

$45K - $55K/yr

Develop and implement brand positioning strategies to garner maximum mileage through huge sales for branded products. * Assist brand management team in maintaining brand popularity among the ...

FORTUNA

Brand Promoter

Chicago, IL · On-site

$45K - $55K/yr

Develop and implement brand positioning strategies to garner maximum mileage through huge sales for branded products. * Assist brand management team in maintaining brand popularity among the ...

INLINE PLASTICS CORP

ASSISTANT BRAND MANAGER

Shelton, CT

$41K - $51K/yr

Job Summary Assists Senior Brand Manager with analytical and administrative support managing ... strategies. * Research market trends analyze the industry, and present findings on the latest ...

Melaleuca, Inc.

MK Assistant Brand Manager

Idaho Falls, ID

$39K - $49K/yr

Essential Assist Brand Team in the execution of key brand responsibilities under the direction of ... Manage product P&Ls, launch plans and promotional strategies * Drive the ideation and creation of ...

Astera

Assistant Brand Ambassador

East Brunswick, NJ · On-site

$70K - $80K/yr

The Assistant Brand Manager is responsible for overseeing communication, promotional and ... strategies, and to enhance brand visibility and community engagement. This position will be hybrid ...

Astera

Assistant Brand Ambassador

East Brunswick, NJ · On-site +1

$70K - $80K/yr

The Assistant Brand Manager is responsible for overseeing communication, promotional and ... strategies, and to enhance brand visibility and community engagement. This position will be hybrid ...

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Assistant Brand Strategist information

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$41K

$118.8K

$241.5K

How much do assistant brand strategist jobs pay per year?

As of Aug 16, 2026, the average yearly pay for assistant brand strategist in the United States is $118,841.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,500.00 and $146,000.00 per year, depending on experience, location, and employer.

What does an assistant brand strategist do?

An Assistant Brand Strategist supports the development and execution of brand strategies to help a company build and maintain a strong brand identity. They assist with market research, competitor analysis, and the creation of marketing materials. Their role often involves collaborating with marketing, creative, and product teams to ensure brand consistency across all channels. They also help track the effectiveness of branding initiatives and provide insights for future campaigns.

What are some common challenges an assistant brand strategist faces when working with multiple clients or brands simultaneously?

Assistant Brand Strategists often juggle several projects at once, which requires excellent organizational and time management skills. Balancing the unique needs and objectives of different brands can be challenging, especially when priorities or deadlines overlap. Effective communication with senior strategists, creative teams, and clients is crucial to ensure alignment and prevent misunderstandings. Staying adaptable and proactive in coordinating tasks helps maintain consistent quality and meet client expectations across all accounts.

What are the key skills and qualifications needed to thrive as an assistant brand strategist, and why are they important?

To thrive as an Assistant Brand Strategist, you need strong analytical abilities, market research skills, and a relevant degree in marketing, communications, or business. Familiarity with data analysis tools, presentation software, and social media management platforms is commonly required. Creativity, attention to detail, and effective collaboration set outstanding candidates apart in this role. These competencies are crucial for developing compelling brand strategies, ensuring cohesive messaging, and supporting overall brand growth.

What is the difference between Assistant Brand Strategist vs Brand Strategist?

AspectAssistant Brand StrategistBrand Strategist
ResponsibilitiesSupports brand research, assists in developing strategies, and coordinates campaignsLeads brand research, develops comprehensive strategies, and oversees campaign execution
Experience & CredentialsEntry-level or 1-2 years experience, relevant marketing or branding certifications3+ years experience, strong portfolio, advanced marketing certifications
Work EnvironmentCollaborative teams within marketing or advertising agenciesLeadership roles within marketing departments or agencies
FocusSupporting and assisting in strategic planningCreating and implementing brand strategies independently

The main difference between an Assistant Brand Strategist and a Brand Strategist lies in responsibility and experience. The Assistant supports and assists in strategic tasks, often at an entry-level, while the Brand Strategist leads and develops comprehensive branding strategies with more independence and expertise.

Is it hard to become an assistant brand strategist?

Becoming an assistant brand strategist typically requires a bachelor's degree in marketing, communications, or a related field, along with relevant internship or entry-level experience. Developing skills in market research, branding, and familiarity with tools like Adobe Creative Suite or social media platforms can improve job prospects. The role often involves gaining experience and building a portfolio before advancing to more senior positions.
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Assistant Brand Strategist jobs near you
Infographic showing various Assistant Brand Strategist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 20% Part Time, 1% Temporary, and 2% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $118,841 per year, or $57.1 per hour.

Assistant Brand Manager

SAMYANG AMERICA INC

Brea, CA • On-site

$76K - $95K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 24 days ago

Job description

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.


If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary: We are seeking a motivated and detail-oriented individual to join our growing team as an Assistant Brand Manager. In this role, you will play a key part in supporting the development and execution of go-to-market strategies for new product launches - driving awareness, demand, and adoption across the U.S. market.

Key Responsibilities:

Brand Positioning & Messaging

  • Develop clear, differentiated positioning and messaging for each product and category.

  • Translate technical product features into compelling consumer benefits and brand stories.

  • Own product design, naming, claims framing, and core launch narratives.

New Product Development & Innovation

  • Build both short term and long-term innovation pipeline across flavor line extensions, new benefits, and new formats to ensure profitable and incremental growth for the brand

  • Assist end-to-end commercialization of the products from ideation to launching through owning the NPD process

  • Provide ongoing forward-looking business outlook and category insights as part business planning activities and lead post launch review to track performance of the new products.

Go-To-Market & Launch Strategy

  • Assists go-to-market strategy for all product launches across digital, retail, and wholesale.

  • Support integrated launch plans in partnership with Brand, PR, Influencer, Retail, and E-commerce.

  • Own launch briefs, timelines, and cross-functional alignment.

Consumer Insights & Marketing Analysis

  • Leverage consumer insights, testing, and market intelligence to build compelling selling story of the responsible category & products

  • Competitive analysis using data tools including Circana, Nielson Panel and Mintel.

Product Lifecycle Management

  • Product lifecycle management including the product specs & design

  • Successful item management through SAP

Sales Enablement & Training

  • Develop product education, training materials, and selling tools for internal teams and retail partners.

  • Support product knowledge sessions and launch readiness training.

Cross-Functional Partnership

  • Partner closely with HQ for Product Development, Packaging, Regulatory, Brand, Creative, and Commercial teams.

  • Ensure product readiness across training, tools, content, and selling materials.

Requirements:

  • 3-4 years of experience in Brand / Marketing Management, Sales, Trade Marketing or Consumer Insights

  • Strong FMCG / CPG industry experience

  • Proven experience managing the category / products across major U.S. retail accounts (Walmart, Target, Kroger)

  • Marketing analytics & consumer insight experience

  • Strong understanding of cull commercialization and NPD process

  • Proven experience working within cross-functional & HQ matrix structures


The base salary for this position is between $76,000.00 and $95,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.


Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.