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App Stores Jobs (NOW HIRING)

Trend Micro

Online App Store Sales Manager

Irving, TX · On-site

App stores are becoming an increasingly critical distribution channel, and TrendLife is investing heavily here. You'll use AI as your default toolkit - keyword research, competitive monitoring ...

Guru Schools

Junior Mobile App Developer

Orlando, FL · On-site

Manage app version control and deployment to app stores (Google Play & Apple App Store). Engage in real-time projects, mock interviews, and continuous learning support to strengthen your technical ...

Adobe

Senior App Store Optimization Manager

Lehi, UT · On-site

This role manages and develops the strategic and creative roadmap for acquisition and engagement of users within the app stores ecosystem with the goal of continuously improving an app's visibility ...

Adobe

Senior App Store Optimization Manager

Seattle, WA · On-site

This role manages and develops the strategic and creative roadmap for acquisition and engagement of users within the app stores ecosystem with the goal of continuously improving an app's visibility ...

Apple

App Store Frameworks

Cupertino, CA · On-site

The App Store Frameworks engineering team is looking for a motivated and dedicated engineer to join our team! The App Store Frameworks team works with many teams at Apple in order to deliver great ...

Roblox

Principal App Store Manager

San Mateo, CA · On-site

The App Store Manager plays a critical role as the central coordinator and owner of technical ... stores to relevant internal teams. * Streamline Operations: Optimize workflows by centralizing ...

Roblox

Principal App Store Manager

San Mateo, CA · On-site

The App Store Manager plays a critical role as the central coordinator and owner of technical ... stores to relevant internal teams. * Streamline Operations: Optimize workflows by centralizing ...

Apple

App Store Frameworks

Cupertino, CA · On-site

$147K - $272K/yr

The App Store Frameworks engineering team is looking for a motivated and dedicated engineer to join our team! The App Store Frameworks team works with many teams at Apple in order to deliver great ...

Apple

Software Data Engineer, App Store

San Francisco, CA · On-site

$134K - $162K/yr

Apple's App Store is the world's largest and most innovative app marketplace, home to over 1.5 million apps and serving more than half a billion customers every week across all Apple devices. Since ...

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App Stores information

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How much do app stores jobs pay per hour?

As of Jun 16, 2026, the average hourly pay for app stores in the United States is $24.58, according to ZipRecruiter salary data. Most workers in this role earn between $18.27 and $27.88 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an App Store Manager, and why are they important?

To thrive as an App Store Manager, you need a deep understanding of digital product lifecycle management, app marketplace trends, and strong analytical abilities, often supported by a degree in business, marketing, or a related field. Familiarity with app store optimization (ASO) tools, analytics platforms like App Annie or Sensor Tower, and content management systems is typically required. Strong communication, project management, and problem-solving skills set standout professionals apart in this role. These skills ensure effective app store presence, maximized downloads and revenue, and seamless coordination across product, marketing, and development teams.

What are some typical challenges faced by professionals managing app store operations, and how can they be addressed?

Professionals managing app store operations often encounter challenges such as ensuring app compliance with platform guidelines, handling frequent updates, and responding to user feedback efficiently. Navigating the approval process for new apps or updates can be time-consuming, especially when guidelines change or are interpreted differently. To address these challenges, staying updated on policy changes, maintaining clear communication with development and quality assurance teams, and implementing robust tracking systems for submissions and feedback are essential. Collaboration with cross-functional teams and proactive issue resolution also help streamline operations and maintain app quality.

What is the difference between App Stores vs Mobile App Developers?

AspectApp StoresMobile App Developers
Primary RolePlatform for distributing appsCreating and coding apps
Work EnvironmentDigital marketplace, onlineDevelopment studios, remote, or office
Required CredentialsNone, platform policiesProgramming skills, coding certifications
Industry UsageApp distribution and monetizationApp creation and design

App Stores serve as digital platforms for distributing and monetizing mobile apps, while Mobile App Developers are responsible for creating those apps. The two roles are interconnected but distinct: App Stores facilitate access to apps, whereas developers focus on building them. Understanding this difference helps job seekers and employers target the right skills and opportunities in the mobile app industry.

What are App Stores?

App Stores are digital platforms where users can browse, download, and update software applications for their devices, such as smartphones, tablets, or computers. The most well-known app stores include Apple's App Store for iOS devices and Google Play for Android devices. These marketplaces provide a secure environment for developers to distribute apps and for users to find and install them. App stores also handle app updates, in-app purchases, and user reviews, ensuring a streamlined experience for both developers and consumers.
More about App Stores jobs
What job categories do people searching App Stores jobs look for? The top searched job categories for App Stores jobs are:
App Stores jobs near you
Infographic showing various App Stores job openings in the United States as of June 2026, with employment types broken down into 54% Full Time, and 46% Part Time. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $51,127 per year, or $24.6 per hour.

Online App Store Sales Manager

Trend Micro Incorporated

Irving, TX • On-site

Full-time

Posted 5 days ago

Job description

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we're always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
You own the entire app store business for TrendLife across all RoW markets - not just acquisition, but the full lifecycle. New installs, trial conversion, subscription retention, churn reduction, LTV optimization, and revenue growth across four storefronts: Apple App Store, Google Play, Microsoft Store, and Mac App Store. You own the app store P&L. When a customer discovers TrendLife in an app store, every touchpoint from first impression through long-term retention is your responsibility.
This role is central to the launch of TrendLife's upcoming AI secure companion platform in H2 2026. App stores are becoming an increasingly critical distribution channel, and TrendLife is investing heavily here. You'll use AI as your default toolkit - keyword research, competitive monitoring, listing optimization, churn analysis, retention modeling, performance reporting - all of it runs through AI tools first. You should be the kind of person who opens Claude Code to answer a data question before opening a spreadsheet.
P&L Ownership
  • Own the app store P&L across all four storefronts and all RoW markets: revenue, costs, margin, and growth targets
  • Forecast app store revenue and manage budgets for both paid acquisition (Apple Search Ads, Google App campaigns) and retention/lifecycle activities
  • Report on full-funnel app store performance: installs, trial starts, trial-to-paid conversion, renewal rates, churn, LTV, and revenue contribution to overall business targets
  • Use AI to build your own P&L dashboards and financial models - daily revenue tracking, cohort analysis, and scenario modeling using Claude Code or Python

Acquisition and ASO
  • Own ASO across all four storefronts: keyword strategy, listing copy, visual assets (screenshots, preview videos), and ratings/reviews management
  • Use AI for keyword research and optimization at scale - competitive keyword analysis, search volume modeling, and automated opportunity identification across markets and languages
  • Generate and test listing copy variations using AI tools; run systematic A/B tests on store listings
  • Manage Apple Search Ads and Google Play campaign budgets; optimize for cost-per-install and downstream subscription conversion
  • Use AI-powered competitive intelligence: monitor competitor keyword rankings, creative approaches, pricing, and promotional activity automatically
  • Localize store presence across regions using AI-assisted translation and localization workflows

Retention, LTV, and Lifecycle
  • Own subscription retention and churn reduction across all app store channels - this is as important as new customer acquisition
  • Analyze and optimize the full subscriber lifecycle: trial conversion rates, auto-renewal rates, win-back campaigns, pricing and packaging, and upgrade paths
  • Use AI to build cohort analysis models, predict churn risk, and identify the levers that drive LTV improvement
  • Leverage Firebase as a core operational platform - Firebase Analytics for in-app event tracking and audience segmentation, Remote Config and A/B Testing for experimentation, Cloud Messaging for push notification campaigns, and Crashlytics insights to correlate stability with churn
  • Manage app store subscription pricing, promotional offers, introductory pricing, and bundle strategies across markets
  • Monitor and optimize App Store and Google Play billing, subscription hooks, and auto-renew configurations
  • Develop and execute win-back strategies for lapsed subscribers using AI-driven segmentation and personalized re-engagement

Product and Launch Coordination
  • Lead the app store strategy for the upcoming AI secure companion platform launch - storefront positioning, launch creative, feature nominations, and promotional placements
  • Manage the TrendLife rebrand rollout across all app store listings: updated branding, assets, and messaging
  • Work with product teams on app store feature requests, release cadence, and review response strategy
  • Align app store funnels with web-based acquisition to ensure consistent user experience and prevent channel conflict

Ratings, Reviews, and Brand Health
  • Own ratings and review management strategy across all storefronts - response workflows, sentiment analysis, and feedback loops to product
  • Use AI to monitor review sentiment at scale, identify emerging issues, and prioritize product feedback
  • Drive initiatives to improve and maintain store ratings, which directly impact organic visibility and conversion

Cross-Functional Coordination
  • Partner with the Affiliate Growth Manager on app-specific partnership opportunities
  • Coordinate with regional leads (NABU, AMEA, Europe) on market-specific priorities and localization
  • Work with Performance & Analytics on attribution for app store installs, subscriptions, and lifetime value
  • Feed learnings into the global experimentation framework
  • Coordinate with the CRM and lifecycle marketing teams on subscriber engagement across app and web channels

You Bring
  • 3-5 years in app store management, mobile growth, or subscription lifecycle management - ideally owning both acquisition and retention for an app-based subscription product
  • Hands-on ASO experience across Apple App Store and Google Play; Microsoft Store and Mac App Store is a bonus
  • Experience managing a P&L or revenue target for an app store channel - you understand subscription economics, LTV, churn, and the full lifecycle, not just installs
  • Experience with Apple Search Ads and/or Google App campaigns
  • Hands-on experience with mobile measurement and attribution platforms - AppsFlyer, Adjust, Branch, or Kochava - including SKAdNetwork/SKAN configuration, deep linking, and post-install event tracking
  • Strong working knowledge of Firebase - Analytics, Remote Config, A/B Testing, Cloud Messaging, and Crashlytics - as a day-to-day operational and experimentation platform
  • Genuine curiosity about AI tools: you naturally gravitate toward using AI for research, analysis, and content creation - and you're excited to learn Claude Code and build your own workflows
  • Analytical mindset: comfortable with cohort analysis, retention curves, LTV modeling, and subscription funnel metrics - not just vanity install numbers
  • Proficiency with ASO and app intelligence platforms: AppTweak, Sensor Tower, data.ai, SplitMetrics, or similar - for keyword tracking, competitive benchmarking, A/B testing store listings, and market sizing
  • Familiarity with subscription analytics and revenue tools: RevenueCat, Adapty, or native App Store Connect / Google Play Console analytics for subscription performance, churn diagnostics, and pricing experiments
  • A learning mentality above all - this is a role where you'll grow fast if you bring curiosity and initiative
  • Bonus: experience with subscription-based apps, security/utility category, or consumer tech

At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.

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