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Associate Shopper & Category Insights Advisor - Amazon (Personal Care and Beauty & Wellbeing)

Job Purpose

The Associate Shopper & Category Insights Advisor for Amazon supports Unilever's partnership with its fastestgrowing retailer by delivering shopper and categoryled insights that inform Amazon strategy across Beauty & Wellbeing and Personal Care. The role translates Amazon shopper behavior, category dynamics, and research findings into clear actions that shape strategy and customer conversations.

This role is ideal for a strong analytical thinker and storyteller who is energized by Amazon and fastmoving retail environments, naturally curious about shoppers, and comfortable working hands on with data and research. Success requires connecting shopper behavior and category performance to deliver clear, compelling insights that inform decisionmaking.

Working closely with the Senior Category Strategy Advisor, the Associate Advisor contributes to insightdriven thinking and category growth strategies on Amazon, supporting internal planning and select external customer discussions. In addition to leveraging existing data sources, this role supports the design and execution of qualitative and quantitative learning to answer key Amazonspecific shopper and category questions. As Amazon continues to play an increasingly important role within the organization, this position offers growing visibility and impact, exposure to crossfunctional teams, and the opportunity to build deep expertise in Amazon's ecosystem.

Job Description

• Analyze Amazon shopper behavior, pathtopurchase dynamics, and category performance across Beauty & Wellbeing and Personal Care to generate clear, actionable insights.
• Leverage Amazonspecific, national, syndicated, and internal data sources to identify patterns, gaps, and growth opportunities relevant to the Amazon ecosystem.
• Support the development and execution of qualitative and quantitative research to address key shopper, category, and portfolio questions (e.g., shopper needs, decision drivers, discovery behaviors, and barriers).
• Translate business questions into appropriate research approaches, partnering with internal teams or external vendors as needed to ensure the right methods are applied.
• Synthesize learning across multiple inputs including POS data, panel data, surveys, qualitative learning, and desk research to build a cohesive, insightled point of view.
• Translate complex data and research findings into concise narratives and integrated category growth stories that connect shopper needs, category dynamics, and commercial opportunities.
• Monitor competitive activity, innovation, and assortment shifts across Amazon Beauty categories to inform nearterm decisions and longerterm category direction.
• Identify emerging trends in Amazon shopper behavior through data analysis, research, and marketplace observation to support portfolio strategy and futurefocused thinking.
• Build strong working knowledge of Amazon's ecosystem, including search, assortment, taxonomy, and key traffic and conversion drivers.
• Collaborate closely with Amazon CD, Shopper Marketing, Content, Media, CS&P, Data & Analytics, and Consumer Market Insights teams to embed insights into planning, strategy discussions, and customerfacing forums.
• Develop clear, compelling insight deliverables (e.g., presentations, summaries, POVs) that effectively influence internal and select external decisionmaking.

Experience & Qualifications

Required

Bachelor's degree required

• 3-6 years of experience in consumer or shopper insights, category management, analytics, eCommerce, or related CPG/retail roles
• Handson experience using syndicated POS and shopper data (e.g., Circana, Numerator) to generate actionable insights
• Ability to quickly upskill in Amazonspecific tools and performance platforms (e.g., Stackline, Vendor Central, internal analytics tools)
• Strong grounding in quantitative and qualitative research methods, with experience helping define learning objectives, selecting appropriate methodologies, and translating findings into actionable insights
• Experience supporting or executing custom research (e.g., surveys, consumer connects, adhoc studies, etc.), either independently or with agency partners
• Proven ability to synthesize insights across multiple data sources and research inputs into clear, forwardlooking recommendations
• Strong storytelling and presentation skills, with experience communicating insights to senior internal stakeholders and external partners
• Ability to identify strategic opportunities by connecting cultural, socioeconomic, and category trends

Preferred

• Experience supporting category strategy, shopper insights, or customerfocused recommendations
• Exposure to customer or retailerfacing presentations and strategy discussions
• Working knowledge or strong interest in eCommerce and Amazon's ecosystem, including search, assortment, and key traffic and conversion drivers

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