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Amazon Brand Innovation Lab Jobs (NOW HIRING)

Wondercide

Amazon Marketplace Specialist

Round Rock, TX · On-site

... innovation, procurement, mixing, production, fulfillment, and more are all done in-house. This ... THE POSITION The Amazon Marketplace Specialist will report to Wondercide's Director of Brand Growth ...

Amazon

Sr. Designer, Online Grocery

Austin, TX · On-site

$101K - $108K/yr

... creative innovation projects and presenting to internal teams • Familiarity with process ... We believe in creative that speaks to our customers, reinforces the Amazon brand promises ...

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How much do amazon brand innovation lab jobs pay per hour?

As of Aug 20, 2026, the average hourly pay for amazon brand innovation lab in the United States is $22.53, according to ZipRecruiter salary data. Most workers in this role earn between $18.27 and $24.28 per hour, depending on experience, location, and employer.

What is the Amazon Brand Innovation Lab?

The Amazon Brand Innovation Lab is a specialized team within Amazon that collaborates with brands to create unique, innovative advertising campaigns and branded content experiences. The Lab leverages Amazon's data, technology, and creative resources to help brands connect with customers in new and engaging ways across Amazon's platforms. This can include interactive ads, custom video content, and immersive storytelling. By working with the Lab, brands can enhance their visibility and drive deeper customer engagement on Amazon.

What are the key skills and qualifications needed to thrive as an Amazon Brand Innovation Lab professional?

To thrive in the Amazon Brand Innovation Lab, you need expertise in marketing strategy, creative development, project management, and a background in digital advertising or brand management. Familiarity with Amazon's advertising platforms, creative suite tools (such as Adobe Creative Cloud), and data analytics systems is highly valued. Outstanding communication, collaboration, and problem-solving skills set individuals apart in this dynamic, cross-functional environment. These abilities are crucial for developing innovative brand solutions that drive engagement and deliver measurable results for clients and Amazon.

How does the Amazon Brand Innovation Lab collaborate with internal teams and external clients to deliver creative marketing solutions?

Professionals in the Amazon Brand Innovation Lab work closely with a variety of internal teams—such as sales, account management, and creative production—as well as directly with brand clients to develop and execute unique marketing campaigns. Collaboration often involves brainstorming sessions, client pitches, and iterative feedback cycles to ensure campaigns align with both brand goals and Amazon’s standards. The environment is fast-paced and highly collaborative, requiring clear communication and adaptability. This cross-functional approach enables team members to learn from different groups and helps foster innovative, high-impact solutions for clients.
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Amazon Brand Innovation Lab jobs near you
Infographic showing various Amazon Brand Innovation Lab job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 90% Physical, 4% Hybrid, and 6% Remote job distribution, with an average salary of $46,864 per year, or $22.5 per hour.

Senior Manager, Amazon Media & Growth

WPP Media

New York, NY • On-site

Full-time

Re-posted 3 days ago

WPP Media rating

8.8

Company rating: 8.8 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

6th of 76 rated media

Job description

About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Unite
WPP Unite is the dedicated global agency partnership for Unilever, bringing together the best of WPP's creative, media, data, and commerce capabilities to drive transformative growth. We operate as one fully integrated team, co-located, co-owned, and co-powered by both Unilever and WPP to deliver seamless end-to-end marketing solutions.
At WPP, we are Open, Optimistic, and Extraordinary.
• Open. We build trust by owning our work and balancing empathy with accountability.
• Optimistic. We champion growth, innovation, and shared success for our clients and teams.
• Extraordinary. We bring together diverse capabilities to create transformational impact and inspire progress across every touchpoint.
Senior Manager, Amazon Media & Growth
We are seeking a hands-on Amazon media expert who can both manage performance marketing execution and shape category-level growth strategy. This role will serve as the internal Amazon media authority - auditing performance, optimizing investments, and connecting retail media to broader brand and commercial plans.
This individual must be equally comfortable:
  • Being hands-on in Amazon Ads platforms
  • Holding agencies accountable to performance targets
  • Translating retail media insights into category and brand strategy

Overview
WPP Unite is the bespoke agency partnership powering Unilever's marketing transformation across creative, media, data, and commerce. Embedded within Unilever's Hoboken hub, this role will sit at the intersection of brand and retail, working shoulder to shoulder with cross-functional Unilever teams and WPP partners to bring digital commerce content to life with precision, speed, and scale.
Job Responsibilities
Performance Media Leadership (Hands-On + Agency Oversight)
  • Direct Amazon Sponsored Ads (SP, SB, SD) and DSP strategy with agency input
  • Conduct hands-on audits of campaign structure, keyword strategy, bidding logic, budget allocation, and search term harvesting
  • Identify gaps in impression share, coverage, and defensive/offensive keyword strategy
  • Ensure full-funnel architecture (search, competitor conquesting, retargeting, prospecting)
  • Guide agency on: Budget flighting, Efficiency vs growth tradeoffs, TACoS / blended ROAS, New-to-brand acquisition
  • Diagnose sudden performance changes (impression drops, CVR shifts, buy box issues, etc.)
  • Partner with the sales team and finance to analyze weekly performance drivers and forecast media attributed sales

Category & Growth Strategy
    • Build Amazon category growth strategies (assortment, hero SKUs, price-pack architecture)
    • Identify whitespace opportunities and competitive gaps
    • Translate search behavior into category insights
    • Inform innovation pipeline with brand teams based on demand signals
    • Build annual and quarterly media investment frameworks aligned to category priorities
    • Develop performance dashboards for leadership and lead monthly brand E2E performance review meetings for Amazon.

Brand & Cross-Channel Integration
    • Ensure retail media aligns with broader brand marketing campaigns
    • Partner with Brand Demand Generation Leads and National Media team to identify opportunities/risks for amplification on Amazon
    • Provide input into:
      • Creative strategy for PDPs and A+ content
      • Launch plans
      • Promotional strategy
      • Connect Amazon performance data with broader marketing learning agenda

Qualifications
  • 5-8+ years in Amazon performance marketing or retail media
  • Direct hands-on experience in Amazon Ads Console and/or DSP
  • Experience managing external agencies
  • Strong understanding of:
    • Keyword strategy and search term mining
    • Full-funnel retail media architecture
    • Budget allocation frameworks
    • New-to-brand metrics
  • Experience working cross-functionally with brand, sales, and finance
  • Strong commercial acumen - understands P&L impact of media decisions
  • Preferred
    • Experience in CPG or consumer goods
    • Vendor Central experience
    • Familiarity with Pacvue, Skai, or similar bid management tools
    • Familiarity with Amz performance management tools (Stackline, Circana etc)
    • Experience building retail media strategy decks for senior leadership

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$75,000-$180,000 USD
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