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How much do amazon brand innovation lab jobs pay per hour?

As of Aug 20, 2026, the average hourly pay for amazon brand innovation lab in the United States is $22.53, according to ZipRecruiter salary data. Most workers in this role earn between $18.27 and $24.28 per hour, depending on experience, location, and employer.

What is the Amazon Brand Innovation Lab?

The Amazon Brand Innovation Lab is a specialized team within Amazon that collaborates with brands to create unique, innovative advertising campaigns and branded content experiences. The Lab leverages Amazon's data, technology, and creative resources to help brands connect with customers in new and engaging ways across Amazon's platforms. This can include interactive ads, custom video content, and immersive storytelling. By working with the Lab, brands can enhance their visibility and drive deeper customer engagement on Amazon.

What are the key skills and qualifications needed to thrive as an Amazon Brand Innovation Lab professional?

To thrive in the Amazon Brand Innovation Lab, you need expertise in marketing strategy, creative development, project management, and a background in digital advertising or brand management. Familiarity with Amazon's advertising platforms, creative suite tools (such as Adobe Creative Cloud), and data analytics systems is highly valued. Outstanding communication, collaboration, and problem-solving skills set individuals apart in this dynamic, cross-functional environment. These abilities are crucial for developing innovative brand solutions that drive engagement and deliver measurable results for clients and Amazon.

How does the Amazon Brand Innovation Lab collaborate with internal teams and external clients to deliver creative marketing solutions?

Professionals in the Amazon Brand Innovation Lab work closely with a variety of internal teams—such as sales, account management, and creative production—as well as directly with brand clients to develop and execute unique marketing campaigns. Collaboration often involves brainstorming sessions, client pitches, and iterative feedback cycles to ensure campaigns align with both brand goals and Amazon’s standards. The environment is fast-paced and highly collaborative, requiring clear communication and adaptability. This cross-functional approach enables team members to learn from different groups and helps foster innovative, high-impact solutions for clients.
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Amazon Brand Innovation Lab jobs near you
Infographic showing various Amazon Brand Innovation Lab job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 90% Physical, 4% Hybrid, and 6% Remote job distribution, with an average salary of $46,864 per year, or $22.5 per hour.

Sr. UX Designer, Amazon Ads - Brand Innovation Lab

Amazon

Seattle, WA • On-site

Full-time

Re-posted 22 days ago

Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 7,098 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers

Job description

Amazon's Brand Innovation Lab (BIL) is looking for a Senior UX Designer to lead advertising experiences across emerging technology. In this role, you will define how major brands connect with customers across the Amazon canvas, including mobile web/app, video, generative AI, and more.
You will drive end-to-end design strategy for complex, multi-platform campaigns. You'll lead through ambiguity on experimental projects, mentor designers, and influence the team's innovation roadmap

This role requires someone who thrives on variety. You'll rapidly switch between projects spanning different industries, brands, and technical platforms while maintaining strategic vision and execution excellence.
You'll collaborate with a global team of design technologists, creative teams and internal Amazon and agency partners to deliver experiences that millions of customers interact with daily.
Key job responsibilities
- Define and drive design strategy for complex, multi-platform advertising innovations across concurrent projects spanning various industries and brands
- Lead end-to-end UX design from discovery through delivery, including user research, concept development, interaction design, prototyping, and detailed specifications
- Build consensus among diverse stakeholders and disciplines, presenting design strategies and recommendations to brand teams and leadership
- Establish design standards and best practices for emerging technologies and platforms, driving design excellence across pods
- Lead research initiatives that inform BIL's innovation roadmap and ground design decisions in user insights, technical feasibility, and brand objectives
A day in the life
You might start your morning reviewing research findings for an automotive brand's Amazon showroom, then shift to leading a design critique for an interactive streaming campaign. After lunch, you're whiteboarding interaction flows with design technologists for an advertising campaign, followed by a stakeholder presentation where you advocate for a user-centered approach that balances brand goals with customer needs.
About the team
Brand Innovation Lab (BIL) focuses on the conception, prototyping and execution of branded custom experiences across Amazon properties

This role sit within the Technology and Experience (TEX) team, working across emerging platforms and technologies to create innovative advertising experiences that drive campaign success for the world's biggest brands.

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Hours and flexibility

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About Amazon

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Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate, computer and electronic product manufacturing and software development

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US

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