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Advertising Research Jobs (NOW HIRING)

Zappi

CPG or QSR Advertising Research Expert-in-Residence Zappi is looking for a senior advertising effectiveness and creative development expert to help strengthen our authority, differentiation, and ...

Hp

Principal Ad Research and Insights

Tustin, CA

$130K - $205K/yr

As thesubjectmatterexpert on advertiser research and measurement storytelling, this role will surfacedatadrivenproof points thatshowcasecampaign impact, uncover insights into audience behavior, and ...

Hp

Principal Ad Research and Insights

Palo Alto, CA

$130K - $205K/yr

As thesubjectmatterexpert on advertiser research and measurement storytelling, this role will surfacedatadrivenproof points thatshowcasecampaign impact, uncover insights into audience behavior, and ...

Fox

Associate Director, Ad Sales Research

New York, NY · On-site

FOX Advertising Sales is seeking an experienced and digitally-savvy Associate Director to lead research strategy and insights for one of the most powerful sales teams in media. This role is central ...

Spotify

Product Designer - Advertising

New York, NY

$119K - $170K/yr

We're looking for a mid-level product designer to join our Advertising R&D team. You'll own design quality and cohesion across a set of features in Spotify's advertiser-facing tools, working on high ...

Spotify

Product Designer - Advertising

New York, NY · On-site +1

$119K - $170K/yr

We're looking for a mid-level product designer to join our Advertising R&D team. You'll own design quality and cohesion across a set of features in Spotify's advertiser-facing tools, working on high ...

Cint

Account Executive - Media Measurement

New York, NY · On-site +1

$90K - $110K/yr

Lucid Media Measurement is a rapidly growing team built to solve the challenges in advertising research by bringing scale, speed, accuracy, flexibility, and quality to marketing studies. Cint seeks ...

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Advertising Research information

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$40.5K

$83K

$117K

How much do advertising research jobs pay per year?

As of Aug 4, 2026, the average yearly pay for advertising research in the United States is $82,994.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $116,500.00 per year, depending on experience, location, and employer.

How does an advertising researcher typically collaborate with creative and marketing teams during a campaign?

Advertising Researchers play a vital role in bridging data-driven insights with creative execution. They frequently collaborate with creative teams to provide audience analysis, consumer behavior trends, and feedback on campaign concepts, ensuring that campaigns are both innovative and aligned with target demographics. Additionally, they work closely with marketing teams to evaluate campaign effectiveness, suggest optimizations, and adapt strategies based on real-time research findings. Open communication and regular meetings are common to ensure all teams are aligned and informed throughout the campaign lifecycle.

What are the key skills and qualifications needed to thrive in advertising research, and why are they important?

To thrive in Advertising Research, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with market research tools, survey platforms, and statistical analysis software like SPSS or Excel is essential. Excellent communication, critical thinking, and attention to detail are standout soft skills for synthesizing findings and presenting actionable insights. These skills are important for delivering accurate, data-driven recommendations that guide effective advertising strategies and campaign decisions.

What is the difference between Advertising Research vs Market Research?

AspectAdvertising ResearchMarket Research
PurposeFocuses on evaluating advertising effectiveness and consumer response to campaignsAnalyzes overall market conditions, customer needs, and industry trends
MethodsSurveys, focus groups, ad testingSurveys, interviews, data analysis, market segmentation
Work EnvironmentAdvertising agencies, marketing departmentsConsulting firms, corporate marketing teams
CredentialsDegree in marketing, advertising, or related fields; research skillsDegree in marketing, business, or social sciences; research skills

Advertising Research and Market Research are related but distinct roles. Advertising Research specifically evaluates advertising campaigns' effectiveness, while Market Research examines broader market conditions. Both require similar skills and credentials, often working within marketing or advertising environments. Understanding these differences helps organizations target the right research efforts for their strategic goals.

More about Advertising Research jobs
What cities are hiring for Advertising Research jobs? Cities with the most Advertising Research job openings:
What states have the most Advertising Research jobs? States with the most job openings for Advertising Research jobs include:
What job categories do people searching Advertising Research jobs look for? The top searched job categories for Advertising Research jobs are:
Advertising Research jobs near you
Infographic showing various Advertising Research job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 10% Part Time, and 3% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $82,994 per year, or $39.9 per hour.

Senior Director, Industry Strategy (Advertising)

Zappi

On-site

Full-time

Medical, Life, Retirement, PTO

Posted 11 days ago

Job description

CPG or QSR Advertising Research Expert-in-Residence

Zappi is looking for a senior advertising effectiveness and creative development expert to help strengthen our authority, differentiation, and commercial success in the advertising research and creative effectiveness space.

This person will serve as both:
  • A trusted expert, educator, and industry advocate externally
  • A strategic, cross-functional SME and connective layer internally
The role is designed for someone who has helped major brands understand how advertising works, diagnose creative opportunities, improve campaign performance, and translate consumer insight into stronger creative decisions. They should be credible with senior Insights, Marketing, Brand, Media, Creative, Commercial, and Strategy leaders, and able to connect methodological rigor with a modern, scalable approach to advertising research.
Serve as an industry expert
  • Bring deep expertise in advertising strategy, creative effectiveness, campaign development, ad testing, and consumer research methodologies.
  • Act as a senior subject matter expert on creative testing, campaign diagnostics, norms, benchmarks, competitive dynamics, and market trends.
  • Understand how large enterprise organizations operate, including process, politics, agency dynamics, decision-making, budget pressures, stakeholder complexity, and media and creative timelines.
  • Stay ahead of emerging trends in advertising effectiveness, AI-generated creative, synthetic respondents, creative volume, digital and social testing, predictive models, and connected learning systems.
  • Function as a trusted internal advisor across the organization.
Help drive cross-functional GTM readiness
  • Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements.
  • Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed.
  • Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior advertising expertise is needed.
  • Clarify where Zappi's advertising solutions fit across the creative development lifecycle, from early creative exploration to validation, optimization, and connected learning.
  • Own the competitive intelligence program for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content.
Build external credibility
  • Develop a visible external voice in the advertising effectiveness and creative development space.
  • Create thought leadership on the future of advertising research, better creative decision-making at scale, AI in creative development, synthetic methods in ad testing, and connected creative learning.
  • Speak at conferences, webinars, customer events, and industry forums.
  • Engage with analysts, strategic customers, and industry communities.
  • Co-create customer education materials and programs with Customer Marketing.
Influence product and strategy
  • Translate customer realities, workflow needs, agency dynamics, and competitive gaps into actionable product and GTM recommendations.
  • Partner closely with Product, Research Science, and Commercialization teams.
  • Align with Product Marketing, Product, and Commercialization to pressure test emerging AI, synthetic, predictive, diagnostic, and connected-learning capabilities from both methodological and commercial perspectives.
  • Serve as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows, buyer expectations, and unmet needs.
What success looks like
  • Zappi has a stronger, clearer, and more differentiated point of view in advertising effectiveness, creative development, and modern creative decisioning.
  • GTM teams are more confident and effective in advertising conversations, with stronger discovery, sharper positioning, and better objection handling.
  • Zappi's advertising offerings are easier for Sales and Account teams to position as a strategic growth opportunity, not simply a set of point solutions or individual ad tests.
  • Enterprise buyers increasingly view Zappi as a strategic partner for advertising effectiveness, creative development, and connected campaign learning.
  • Product and GTM strategy are more closely aligned to customer realities, creative development workflows, competitive dynamics, and emerging market needs.
  • Zappi builds greater external authority through thought leadership, customer education, industry participation, and expert-led advertising narratives.
  • 10+ years of experience in creative development, ad testing, campaign strategy, consumer insights, advertising effectiveness, or market research.
  • Deep expertise in advertising research methodologies, including pre-market ad testing, creative diagnostics, campaign learning, norms, benchmarking, and KPI interpretation.
  • Experience working with enterprise brands and senior stakeholders across Insights, Marketing, Brand, Media, Creative, Commercial, or Strategy teams.
  • Strong understanding of how enterprise teams make advertising decisions, manage creative risk, and connect consumer insight to campaign performance.
  • Ability to translate complex advertising methodologies into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs.
  • Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions.
  • Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert.
You may come from:
  • Consumer insights, brand, media, creative, or strategy teams
  • Advertising research, market research, or creative effectiveness consulting
  • Advertising effectiveness or creative development leadership
  • Senior roles within research, insights, ad tech, creative analytics, or marketing technology providers.
  • Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
  • Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval.
  • Private medical healthcare cover
  • Group risk, life & disability contributions
  • Flexible working arrangements, including remote (unless otherwise specified)
  • Thoughtfully designed offices to support both individual work and collaboration without interrupting others
  • Wellbeing benefits such as free yoga and access to trained therapists / counsellors
  • Enhanced parental leave policies 
  • Free lunch in the office Tuesday-Thursday
  • Tax efficient pension contributions via salary sacrifice scheme 
  • Salary sacrifice cycle to work scheme
  • Salary sacrifice nursery scheme 
  • Tailored personal development through training allowances, coaching, mentorship and career frameworks
Why join us? 

We've been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk's Media for our engaging and inclusive workplace culture. We're committed to both people and the planet. 

Our belief in inclusion means we're building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here. 

We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. 

Earning B Corp certification assures us we're on the right track and have structures in place to become the business we want to be.

Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you-about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021! 

Zappi Company Culture Highlights
  • Winner of Comparably's Award for Best Company for Women 2022
  • Winner of Comparably's Award for Best Company Work-Life Balance 2022
  • Winner of Comparably's Award for Best Company Compensation 2022
  • Winner of Comparably's Award for Best CEO for Women 2022
  • Winner of Comparably's Award for Best Company for Diversity 2022
  • Winner of Comparably's Award for Best Company Culture 2022
  • Winner of Comparably's Award for Best CEO 2022
  • Winner of Comparably's Award for Best Happiness 2022
  • Winner of Comparably's Award for Best Leadership Teams 2023
  • Winner of Comparably's Award for Best CEOs for Diversity 2023
  • Winner of Comparably's Award for Best Engineering Teams 2023
  • Winner of Comparably's Award for Best Company Outlook 2023
  • Winner of Newsweek's Top 100 Most Loved Workplaces in the UK 2022 & 2023
  • Recognised by Fast Company's Best Workplaces for Innovators 2023
  • Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024
Equal Opportunity
Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. 

We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.

Apply