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Adtech Counsel Jobs (NOW HIRING)

... counsel. What you'll be doing: * Draft, review, negotiate, and manage commercial agreements ... S. state privacy laws, and adtech industry frameworks (IAB TCF, GPP, and related standards)

... counsel. What you'll be doing: * Draft, review, negotiate, and manage commercial agreements ... S. state privacy laws, and adtech industry frameworks (IAB TCF, GPP, and related standards)

New

Privacy Counseling Attorney We are a boutique (50 lawyer) internet and technology law firm based in ... of AdTech; * Experience advising on compliance with respect to one or more of the following ...

Principal Data Engineer

Boulder, CO · On-site +1

$140K - $187K/yr

... adtech data infrastructure and a genuine conviction about what AI-native data engineering looks ... Provide counsel to all consumers and stakeholders of data to enable efficient and impactful use of ...

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Adtech Counsel information

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$79.5K

$157.4K

$212.5K

How much do adtech counsel jobs pay per year?

As of Jun 8, 2026, the average yearly pay for adtech counsel in the United States is $157,356.00, according to ZipRecruiter salary data. Most workers in this role earn between $130,000.00 and $183,500.00 per year, depending on experience, location, and employer.

What are Adtech Counsel?

Adtech Counsel are legal professionals who specialize in advising companies on legal matters related to advertising technology (adtech). Their role involves ensuring compliance with privacy laws, reviewing advertising contracts, and providing guidance on the use of data in digital advertising. They help organizations navigate complex regulations such as GDPR, CCPA, and industry-specific standards to minimize legal risks. Adtech Counsel also work closely with product, marketing, and engineering teams to ensure business practices align with legal requirements in the rapidly evolving adtech landscape.

What are the key skills and qualifications needed to thrive as an Adtech Counsel, and why are they important?

To thrive as an Adtech Counsel, you need a strong background in privacy law, digital advertising regulations, and intellectual property, typically supported by a JD and bar admission. Familiarity with adtech platforms, data privacy compliance tools, and legal research systems like LexisNexis is crucial. Exceptional negotiation, analytical, and communication skills help you advise stakeholders and manage complex regulatory environments. These skills ensure effective risk management, regulatory compliance, and the ability to support business innovation in a rapidly evolving digital landscape.

What is the difference between Adtech Counsel vs Digital Advertising Lawyer?

AspectAdtech CounselDigital Advertising Lawyer
CredentialsJuris Doctor (JD), bar admission, industry-specific certificationsJuris Doctor (JD), bar admission, industry-specific certifications
Work EnvironmentIn-house legal teams, tech companies, advertising agenciesLaw firms, corporate legal departments, advertising firms
Industry UsagePrimarily in adtech and digital marketing sectorsAcross digital advertising, marketing, and media industries
Common Search IntentUnderstanding legal roles in adtechLegal aspects of digital advertising

Adtech Counsel and Digital Advertising Lawyer roles share similar credentials and work environments, often overlapping in digital marketing sectors. However, Adtech Counsel typically focuses on legal issues specific to advertising technology platforms, while Digital Advertising Lawyers handle broader legal matters related to digital marketing campaigns. Both roles require strong legal expertise and industry knowledge, but their focus areas differ slightly based on industry specialization.

What are some common legal challenges faced by an Adtech Counsel and how do they collaborate with other teams to address them?

Adtech Counsel frequently navigates complex legal issues such as data privacy compliance (e.g., GDPR, CCPA), intellectual property rights, and contractual negotiations with vendors and partners. To address these challenges, they work closely with product, engineering, and marketing teams to ensure that digital advertising technologies and campaigns meet legal requirements from the outset. They also coordinate with compliance and IT departments to implement robust data protection measures and respond to regulatory inquiries or audits. Effective collaboration is key to proactively identifying risks and enabling business goals while minimizing legal exposure.
More about Adtech Counsel jobs
What cities are hiring for Adtech Counsel jobs? Cities with the most Adtech Counsel job openings:
What states have the most Adtech Counsel jobs? States with the most job openings for Adtech Counsel jobs include:
Infographic showing various Adtech Counsel job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 70% In-person, 10% Hybrid, and 20% Remote job distribution, with an average salary of $157,356 per year, or $75.7 per hour.
Senior Counsel, Marketing (Based in SF, LA or NY)

Senior Counsel, Marketing (Based in SF, LA or NY)

Gap Inc.

Manhattan, NY

$195K - $253K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago


Gap rating

6.8

Company rating: 6.8 out of 10

Based on 271 frontline employees who took The Breakroom Quiz

20th of 102 rated fashion retailers


Job description

About Gap Inc.

At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture.

Our portfolio—Old Navy, Gap, Banana Republic, and Athleta—each brings a distinct point of view to how we show up in the world and serve our customers.

Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement.

We’re driven by a shared purpose: to bridge gaps—between people, perspectives, and possibilities—to create a better world.

We’re building a team that performs at a high level—people who think boldly, take ownership, and turn ideas into impact. If you’re ready to learn fast and help shape what’s next, you’ll fit right in.

About the Role

Gap is looking for an experienced transactional attorney with great marketing experience to join its Global Legal team. This position will work closely and provide strategic legal guidance to business partners for each of Gap’s purpose-led, billion-dollar lifestyle brands, Gap, Old Navy, Athleta and Banana Republic, as well as corporate functional teams including marketing, communications, procurement, technology, privacy, information security, finance, strategy, and human resources. The ideal candidate is a solution-oriented strategic thinker with sound judgement, who will provide practical guidance and manage multiple complex and high value matters simultaneously and often under time pressure.

What You'll Do

Support will include:

  • Proactively engage with and support business partners on marketing initiatives, creative services and talent engagements
  • Draft, review and negotiate a broad range of agreements related to marketing initiatives, creative services, talent services, design collaborations, consulting services, new media, customer engagement tools, consumer-facing AI experiences, and digital marketing platforms
  • Possess a learning and “can do” mindset with a willingness to adapt and support new areas of work
  • Manage numerous projects and complex matters simultaneously under deadline pressure
  • Support legal team as appropriate in the evolution of our contract process and policies to enhance efficiency working with internal partners
Who You Are
  • JD Required; Licensed to practice law in the US with 10+ years of relevant experience in a reputable law firm and/or multinational companies required; in house experience greatly preferred.
  • Experience in drafting, negotiating, counseling and problem solving a broad range of agreements relating to marketing and advertising is required.
  • Experience working in digital media, including agencies and platforms, or marketing / adtech, a plus.
  • Experience with complex talent agreements and related SAG-AFTRA issues, a plus.
  • In-house experience and/or retail, commercial or consumer products, a plus.  
  • Practical mindset with the demonstrated ability to provide strategic counseling to business partners that balances legal considerations and business objectives, cutting through complexities deftly and driving to solutions.
  • Excellent communication, collaboration, counseling, decision making, problem solving and influencing skills.
  • Emotional intelligence and ability to work cross-functionally with stakeholders at all levels and effectively navigate complex organizations.
  • Excellent judgment and integrity with a demonstrated commitment to inclusion and community involvement/pro-bono work.
Benefits at Gap Inc.
  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $195,000 - $253,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.


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