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Activation Manager Jobs in Michigan (NOW HIRING)

Stellantis

Owner Loyalty, Director

Auburn Hills, MI · On-site

... dealer activation, and loyalty-based profitable growth agenda. This role is responsible for ... Partner with CRM, digital, brand, dealer, and customer experience teams to deliver coordinated ...

Bausch+Lomb Companies Inc.

Serve as the business owner for CRM and audience activation, leveraging audience data, segmentation, and CDP capabilities to create more relevant consumer experiences and improve engagement.

New

Deloitte

Deployment Success Manager

Detroit, MI · On-site

Design and deliver high-leverage live engagements and lead technical activation activities by ... Experience with managing a large portfolio of accounts * Experience supporting technical ...

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Activation Manager information

What is an activation manager?

Activation Managers are professionals responsible for planning, coordinating, and executing marketing campaigns or brand activations. They work closely with clients, creative teams, and vendors to ensure that marketing initiatives are delivered effectively and on time. Their role often includes developing strategies to engage target audiences, managing budgets, analyzing campaign performance, and optimizing future activations. Activation Managers play a key part in bringing brands to life through memorable experiences and ensuring that marketing goals are met.

What skills and qualifications are needed to be an activation manager?

To thrive as an Activation Manager, you need expertise in project management, marketing strategy, and event execution, often backed by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools, and analytics systems like Salesforce or HubSpot is typically required. Strong organizational skills, creativity, and effective communication help drive cross-functional collaboration and deliver impactful campaigns. These abilities are crucial for ensuring seamless campaign rollouts that meet client objectives and maximize brand engagement.

What challenges do activation managers face when launching new campaigns?

Activation Managers often encounter challenges such as aligning cross-functional teams, managing tight deadlines, and ensuring campaigns resonate with the target audience. Coordinating between creative, sales, and digital teams requires strong communication and organizational skills. Additionally, adapting to last-minute changes in client objectives or market trends can test flexibility and problem-solving abilities. Successfully navigating these challenges allows Activation Managers to execute impactful campaigns and demonstrate their value to both clients and internal stakeholders.

What is the difference between Activation Manager vs Marketing Coordinator?

AspectActivation Manager
Primary RoleOversees brand activations, experiential marketing campaigns, and event execution to engage consumers directly.
Required SkillsProject management, event planning, vendor coordination, marketing strategy, communication skills.
Work EnvironmentOften works on-site at events, in marketing departments, or with agencies.
Common CertificationsMarketing certifications, event management credentials, project management certifications.

While both roles involve marketing activities, an Activation Manager focuses on executing live brand experiences and events, whereas a Marketing Coordinator handles broader marketing tasks, including campaign support and administrative duties. Activation Managers typically lead specific experiential projects, requiring specialized event skills, while Marketing Coordinators support overall marketing strategies across channels.

What are popular job titles related to Activation Manager jobs in Michigan?

For Activation Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Activation Manager jobs in Michigan look for?

The top searched job categories for Activation Manager jobs in Michigan are:

What cities in Michigan are hiring for Activation Manager jobs?

Cities in Michigan with the most Activation Manager job openings:

Activation Manager jobs near you
Infographic showing various Activation Manager job openings in Michigan as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, 2% Temporary, 2% Contract, and 1% Nights. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution.

Owner Loyalty, Director

Stellantis

Auburn Hills, MI • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago

Stellantis rating

7.5

Company rating: 7.5 out of 10

Based on 131 frontline employees who took The Breakroom Quiz

13th of 45 rated automakers

Job description

The Director, Owner Loyalty, plays a critical leadership role in driving Stellantis North America's owner retention, lifecycle engagement, dealer activation, and loyalty-based profitable growth agenda. This role is responsible for developing and executing strategies that increase repeat purchase behavior, reduce customer defection, strengthen owner communications, and improve lifetime customer value across the ownership lifecycle.

The successful candidate will partner closely with Sales, Brand Marketing, Dealer Network Development, Customer Experience, Mopar, Field Operations, Digital & Information Technology, Finance, and executive stakeholders to translate owner loyalty strategy into measurable programs, dealer-facing activation plans, performance dashboards, and business outcomes. This individual will help build a disciplined loyalty operating model while maintaining a strong focus on customer engagement, dealer execution, and commercial impact.

Key Responsibilities

Owner Loyalty Strategy

  • Lead development of the North America owner loyalty strategy across brands, customer segments, lifecycle stages, and dealer touchpoints.
  • Create loyalty frameworks that support customer retention, repeat purchase, service retention, referral generation, and long-term customer value.
  • Establish governance processes to prioritize loyalty initiatives, track execution, and align leadership on owner retention priorities.
  • Translate customer insights, sales performance, service behavior, and defection trends into actionable loyalty strategies.
  • Coordinate cross-functional reviews and executive updates on owner loyalty progress, opportunities, risks, and performance outcomes.

Lifecycle Engagement & Communications

  • Develop owner lifecycle communication strategies covering onboarding, service, repurchase, win-back, advocacy, and ongoing relationship management.
  • Improve the relevance, cadence, personalization, and effectiveness of owner communications across channels.
  • Partner with CRM, digital, brand, dealer, and customer experience teams to deliver coordinated owner journeys.
  • Identify opportunities to increase owner engagement through proactive, valuable, and timely communications.
  • Ensure owner communication strategies support customer experience goals while driving measurable sales and service outcomes.

Dealer Activation & Field Execution

  • Develop dealer-facing loyalty activation playbooks, training materials, operating routines, and field execution frameworks.
  • Support dealer adoption of owner cultivation, service-to-sales, retention, and loyalty programs.
  • Partner with field teams to identify dealer execution barriers and scale effective loyalty practices.
  • Provide practical tools that help dealers convert owner engagement into sales, service, and customer experience growth.
  • Monitor dealer participation, activation consistency, and field feedback to guide program improvements.

Analytics, Performance & Value Tracking

  • Establish loyalty scorecards, KPI dashboards, and reporting mechanisms to track retention, engagement, dealer activation, and business impact.
  • Partner with Finance and analytics teams to connect loyalty activity to sales retention, service retention, and profitability outcomes.
  • Develop segmentation, targeting, lifecycle analytics, and campaign effectiveness measurement routines.
  • Synthesize customer and business data into executive-ready insights, recommendations, and course-correction actions.
  • Ensure leadership teams have clear visibility into accomplishments, risks, value realization opportunities, and next-step priorities.

Transformation & Continuous Improvement

  • Lead modernization of owner loyalty processes, governance routines, data capabilities, and operating model standards.
  • Champion the Stellantis Owner Loyalty & Lifecycle Engagement operating model across functions and dealer-facing teams.
  • Apply continuous improvement discipline to improve program effectiveness, decision-making, and execution speed.
  • Promote adoption of automation, personalization, advanced analytics, and AI-enabled insights where appropriate.
  • Drive a culture of accountability, customer focus, collaboration, and measurable business impact.

Key Deliverables

  • Owner loyalty strategy roadmap and execution plan
  • Lifecycle communication strategy and contact framework
  • Dealer activation playbooks, training content, and field execution guides
  • Owner loyalty KPI dashboards and executive scorecards
  • Retention, defection, repeat purchase, and service-to-sales performance reporting
  • Governance calendar, action logs, decision documentation, and executive updates
  • Cross-functional implementation plans for loyalty initiatives

Basic Qualifications

  • Bachelor's degree in Business, Marketing, Communications, Analytics, Finance, Automotive Management, or related field.
  • 10+ years of experience in automotive, customer experience, CRM, sales operations, marketing, dealer network, or commercial strategy.
  • Demonstrated experience leading complex, cross-functional initiatives that require coordination across business, field, dealer, and executive stakeholders.
  • Strong understanding of dealer operations, customer lifecycle management, owner communications, sales retention, and service retention.
  • Strong analytical and problem-solving skills with the ability to translate customer and business data into actionable insights.
  • Exceptional organizational, stakeholder management, and executive communication capabilities.
  • Strong written and verbal communication skills with executive-level presence.
Preferred Qualifications
  • Automotive OEM, retail, commercial, dealership, CRM, or loyalty program experience.
  • Experience supporting transformation, performance improvement, customer lifecycle, or value creation programs.
  • Knowledge of loyalty metrics, defection reduction, service retention, parts revenue, incentives, customer experience, and sales operations.
  • Familiarity with customer segmentation, personalization, campaign analytics, digital engagement, and marketing technology platforms.
  • PMP, Lean Six Sigma, customer experience, analytics, or equivalent professional certification.

Our Benefits — Designed with You in Mind

Comprehensive Health & Well-being Coverage
From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected.

Generous Paid Time Off
We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans
We help you plan for the future with:

  • An employer match on contributions to your 401k, Roth, and Catch-Up plans
  • An employer contribution, even if you don’t contribute

Income Protection & Insurance Options
Benefit from included and optional disability, life, and other insurance programs — because your peace of mind matters.

Company Vehicle Lease Program
Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products.

Family Building Benefit
We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Support for Your Growth and Giving Back
We believe in investing in your future and your passions:

  • Tuition reimbursement
  • Student loan refinancing programs
  • 18 paid volunteer hours each year to make a difference in your community

And so much more!
When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.

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