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Activation Manager Jobs in Michigan (NOW HIRING)

24G

Experiential Activation Project Lead

Troy, MI · Hybrid

CLUTCH, a division of 24G, seeks an Experiential Project Manager for Digital Interactive Activations in a hybrid role based in Troy, Michigan. You will guide projects from kickoff through execution ...

Tilray

Cook

Detroit, MI · On-site

$15.50 - $19.50/hr

As a Brand Activation Manager at Tilray Beer Division, you will have the opportunity to lead and grow a dynamic team, innovate and experiment with new ingredients and styles, and contribute to the ...

24G

Digital Activations Project Lead

Troy, MI · On-site

CLUTCH, a division of 24G, seeks an Experiential Project Manager for Digital Interactive Activations to guide projects from kickoff to deployment, coordinating clients, designers, developers, and ...

24G

Digital Activations Project Lead

Troy, MI · On-site

CLUTCH, a division of 24G, seeks an Experiential Project Manager for Digital Interactive Activations to guide projects from kickoff to deployment, coordinating clients, designers, developers, and ...

VML

Senior Account Manager- Experiential

Detroit, MI · On-site

We combine brand strategy, media strategy, activation, digital, social, earned media, production ... The Experiential Manager is a key member of the Experiential team, responsible for supporting the ...

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Activation Manager information

What challenges do activation managers face when launching new campaigns?

Activation Managers often encounter challenges such as aligning cross-functional teams, managing tight deadlines, and ensuring campaigns resonate with the target audience. Coordinating between creative, sales, and digital teams requires strong communication and organizational skills. Additionally, adapting to last-minute changes in client objectives or market trends can test flexibility and problem-solving abilities. Successfully navigating these challenges allows Activation Managers to execute impactful campaigns and demonstrate their value to both clients and internal stakeholders.

What is an activation manager?

Activation Managers are professionals responsible for planning, coordinating, and executing marketing campaigns or brand activations. They work closely with clients, creative teams, and vendors to ensure that marketing initiatives are delivered effectively and on time. Their role often includes developing strategies to engage target audiences, managing budgets, analyzing campaign performance, and optimizing future activations. Activation Managers play a key part in bringing brands to life through memorable experiences and ensuring that marketing goals are met.

What skills and qualifications are needed to be an activation manager?

To thrive as an Activation Manager, you need expertise in project management, marketing strategy, and event execution, often backed by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools, and analytics systems like Salesforce or HubSpot is typically required. Strong organizational skills, creativity, and effective communication help drive cross-functional collaboration and deliver impactful campaigns. These abilities are crucial for ensuring seamless campaign rollouts that meet client objectives and maximize brand engagement.

What is the difference between Activation Manager vs Marketing Coordinator?

AspectActivation Manager
Primary RoleOversees brand activations, experiential marketing campaigns, and event execution to engage consumers directly.
Required SkillsProject management, event planning, vendor coordination, marketing strategy, communication skills.
Work EnvironmentOften works on-site at events, in marketing departments, or with agencies.
Common CertificationsMarketing certifications, event management credentials, project management certifications.

While both roles involve marketing activities, an Activation Manager focuses on executing live brand experiences and events, whereas a Marketing Coordinator handles broader marketing tasks, including campaign support and administrative duties. Activation Managers typically lead specific experiential projects, requiring specialized event skills, while Marketing Coordinators support overall marketing strategies across channels.

What are popular job titles related to Activation Manager jobs in Michigan? For Activation Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Activation Manager jobs in Michigan look for? The top searched job categories for Activation Manager jobs in Michigan are:
What cities in Michigan are hiring for Activation Manager jobs? Cities in Michigan with the most Activation Manager job openings:
Activation Manager jobs near you
Infographic showing various Activation Manager job openings in Michigan as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution.

Experiential Activation Project Lead

24G

Troy, MI • Hybrid

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

CLUTCH, a division of 24G, seeks an Experiential Project Manager for Digital Interactive Activations in a hybrid role based in Troy, Michigan. You will guide projects from kickoff through execution, coordinating clients, designers, developers, and vendors to deliver compelling live experiences. The ideal candidate has managed client-facing digital or interactive projects and can collaborate with technical teams while keeping schedules, budgets, and on-site execution on track. #J-18808-Ljbffr

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