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Activation Manager Jobs in Michigan (NOW HIRING)

Ilitch

Partnership Activation Manager

Detroit, MI

As the Partnership Activation Manager, you'll be responsible for the execution of annual 313 Presents sponsorship agreements. In this role, you'll work closely to manage day-to-day sponsorship ...

Whirlpool

Retail Activation Manager

Benton Harbor, MI · On-site

This role in summary Whirlpool is seeking a qualified candidate for Retail Activation Manager to join our Retail Activation team. The role can be based in Chicago, IL at World of Whirlpool ( WoW ...

Amway

Sr Sponsorships Activation & PR Specialist

Ada, MI · On-site

$96K - $118K/yr

Manage day-to-day activation needs, including bringing sponsorship strategies to life through coordination of events, content, branding, and promotional elements tied to sponsorship agreements.

24G

Experiential Activation Project Lead

Troy, MI · Hybrid

CLUTCH, a division of 24G, seeks an Experiential Project Manager for Digital Interactive Activations in a hybrid role based in Troy, Michigan. You will guide projects from kickoff through execution ...

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Activation Manager information

What challenges do activation managers face when launching new campaigns?

Activation Managers often encounter challenges such as aligning cross-functional teams, managing tight deadlines, and ensuring campaigns resonate with the target audience. Coordinating between creative, sales, and digital teams requires strong communication and organizational skills. Additionally, adapting to last-minute changes in client objectives or market trends can test flexibility and problem-solving abilities. Successfully navigating these challenges allows Activation Managers to execute impactful campaigns and demonstrate their value to both clients and internal stakeholders.

What is an activation manager?

Activation Managers are professionals responsible for planning, coordinating, and executing marketing campaigns or brand activations. They work closely with clients, creative teams, and vendors to ensure that marketing initiatives are delivered effectively and on time. Their role often includes developing strategies to engage target audiences, managing budgets, analyzing campaign performance, and optimizing future activations. Activation Managers play a key part in bringing brands to life through memorable experiences and ensuring that marketing goals are met.

What skills and qualifications are needed to be an activation manager?

To thrive as an Activation Manager, you need expertise in project management, marketing strategy, and event execution, often backed by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools, and analytics systems like Salesforce or HubSpot is typically required. Strong organizational skills, creativity, and effective communication help drive cross-functional collaboration and deliver impactful campaigns. These abilities are crucial for ensuring seamless campaign rollouts that meet client objectives and maximize brand engagement.

What is the difference between Activation Manager vs Marketing Coordinator?

AspectActivation Manager
Primary RoleOversees brand activations, experiential marketing campaigns, and event execution to engage consumers directly.
Required SkillsProject management, event planning, vendor coordination, marketing strategy, communication skills.
Work EnvironmentOften works on-site at events, in marketing departments, or with agencies.
Common CertificationsMarketing certifications, event management credentials, project management certifications.

While both roles involve marketing activities, an Activation Manager focuses on executing live brand experiences and events, whereas a Marketing Coordinator handles broader marketing tasks, including campaign support and administrative duties. Activation Managers typically lead specific experiential projects, requiring specialized event skills, while Marketing Coordinators support overall marketing strategies across channels.

What are popular job titles related to Activation Manager jobs in Michigan? For Activation Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Activation Manager jobs in Michigan look for? The top searched job categories for Activation Manager jobs in Michigan are:
What cities in Michigan are hiring for Activation Manager jobs? Cities in Michigan with the most Activation Manager job openings:
Activation Manager jobs near you
Infographic showing various Activation Manager job openings in Michigan as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution.

Partnership Activation Manager

313 Presents LLC.

Detroit, MI • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Job Summary As the Partnership Activation Manager, you will be responsible for the execution of annual 313 Presents sponsorship agreements and the day‐to‐day management of sponsorship engagement activities to ensure all agreements are fulfilled and to provide outstanding client service to our corporate partners. What You'll Be Doing Acting as a key contact and maintaining day‐to‐day relationships with assigned partners (clients). Fulfilling all contractual assets in partner contracts—including season tickets, VIP receptions/experiences, signage, brand activation, web/email ads, social media campaigns, sweepstakes, retail events, etc.—and ensuring proper execution. Tracking all assets with data and analytics for annual partner recaps. Working with partners and internal departments to identify clear, measurable business objectives that capture synergistic effectiveness across multiple platforms and mediums. Executing partnership activation plans that leverage our assets and capabilities to build partner business and deliver on objectives. Evaluating plan effectiveness regularly and adjusting as needed based on partner and internal feedback. Working closely with Sales to build sponsorship proposals. Submitting and tracking sponsorship deals in CRM. Managing renewal of client agreements. Entertaining and hosting high‐level corporate executives. Creating, managing, and tracking partner budgets. Organizing and maintaining partner email lists and communication. Maintaining the annual Sponsorship Activation calendar. Qualifications Bachelor's degree. Minimum 2 years of sports/entertainment sponsorship support experience (preferred). Ability to work nights and weekends (concerts and other events). Strong written and verbal communication skills. Self‐starter who can coordinate and prioritize multiple projects. Proficient computer skills in Microsoft Office, Outlook, PowerPoint, and Excel. Experience with CRM (Microsoft Dynamics/Kore) and Archtics Ticketing—preferred but not mandatory. Sense of urgency paired with excellent customer service skills and judgment. Excellent interpersonal and organizational skills. 313 Presents is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process if requested. #J-18808-Ljbffr

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