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2D Generalist Jobs (NOW HIRING)

Meta

Softgoods Developer

Seattle, WA

$144K/yr

Collaborate with ID generalist/specialist, human factors, and product design engineering teams to ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...

Meta

Softgoods Developer

Seattle, WA · On-site

$144K - $204K/yr

Responsibilities Collaborate with ID generalist/specialist, human factors, and product design ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...

Instagram

Product Designer, Trust & Safety

$250K/yr

We're looking for a generalist systems thinker with a content design foundation -- someone who has ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...

Scale AI

Field Engineer, Public Sector

Austin, TX · On-site

The ideal candidate is a generalist software engineer who enjoys working with clients, takes ... Develop expertise in large language models, 2D image annotation, and API integrations * Represent ...

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How much do 2d generalist jobs pay per year?

As of Aug 17, 2026, the average yearly pay for 2d generalist in the United States is $65,839.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $74,000.00 per year, depending on experience, location, and employer.

What is a 2d generalist?

A 2D Generalist is a versatile artist responsible for creating a wide range of 2D assets, including illustrations, textures, UI elements, and animations. They work in industries such as gaming, animation, and advertising, adapting to different styles and project needs. Their role often involves collaboration with designers, animators, and developers to ensure cohesive visual storytelling. Proficiency in software like Photoshop, Illustrator, and After Effects is commonly required.

What types of projects do 2d generalists typically work on, and how varied are the day-to-day tasks?

2D Generalists often tackle a wide range of projects, including character design, environment illustration, concept art, UI elements, and marketing materials, depending on the company's needs. Day-to-day tasks can vary greatly, from sketching and iterating concepts to finalizing assets and collaborating with animators or developers. This role often involves working closely with art directors, game designers, or marketing teams to adapt to shifting priorities and deadlines. The variety in responsibilities provides continual creative challenges and frequent opportunities to expand your portfolio and skill set.

What are the key skills and qualifications needed to thrive in the 2d generalist position, and why are they important?

A 2D Generalist should possess expertise in drawing, painting, and designing across various styles, typically backed by education in fine arts or graphic design. Familiarity with industry-standard software such as Adobe Photoshop, Illustrator, and After Effects is common, and proficiency in digital painting or vector-based graphics is often expected. Strong communication, flexibility, and time management skills set standout candidates apart, enabling effective collaboration and project delivery. These competencies are vital for handling diverse creative tasks and adapting to changing project needs within fast-paced production environments.

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2D Generalist jobs near you
Infographic showing various 2D Generalist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 82% Physical, 6% Hybrid, and 12% Remote job distribution, with an average salary of $65,839 per year, or $31.7 per hour.

Softgoods Developer

Meta

Seattle, WA

$144K/yr

Full-time

Posted 6 days ago

Meta rating

7.8

Company rating: 7.8 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

136th of 244 rated software companies

Job description

Meta is building the next generation of wearable devices and consumer hardware products, and we are looking for a Softgoods Developer to help shape the physical experience of augmented and virtual reality headsets, smart glasses, and related wearable accessories. In this role, you will design, prototype and develop softgoods components and processes — including head straps, facial interfaces, carrying cases, and textile-based wearable elements — that balance comfort, durability, aesthetics, and manufacturability across Meta's hardware product lines.
Softgoods Developer Responsibilities:
  • Collaborate with ID generalist/specialist, human factors, and product design engineering teams to integrate softgoods solutions that meet ergonomic, aesthetic, and functional requirements
  • Develop softgoods components and manufacturing processes for wearable devices, including head straps, facial interfaces, cushions, and textile-based accessories from concept through mass production
  • Build mock-ups, prototypes, and sellable products quality samples in our state-of-the-art softgoods lab to communicate design intent, support UX research studies and for leadership reviews
  • Create detailed design/process documentation, including pattern files, tooling, construction specifications, material callouts, and bill of materials for softgoods components
  • Source and evaluate materials, including foams, fabrics, meshes, and hardware trims, in partnership with materials engineers and supply chain teams. Work with contract manufacturers and vendors to develop prototypes, review samples, and resolve construction or quality issues
  • Define and maintain softgoods construction standards, tolerancing guidelines, and quality acceptance criteria
  • Support design for manufacturability reviews, identifying opportunities to optimize patterns, seam construction, and assembly processes for scalable production
  • Prioritize and drive softgoods development workstreams by tracking milestones, managing dependencies, and communicating progress to cross-functional stakeholders

Minimum Qualifications:
  • 5+ years of experience developing softgoods products such as wearables, consumer electronics accessories, sporting goods, or apparel with a focus on technical construction
  • Experience operating softgoods manufacturing equipment, e.g., sewing machines, laser cutters, Zund, heat presses, etc
  • Experience using 3D CAD tools (such as Rhino or SolidWorks) in conjunction with softgoods pattern development to support integrated hardware-softgoods design workflows for tooling design
  • Experience building soft goods prototypes, creating production-ready soft goods documentation including pattern development, construction specifications, and material specifications
  • Experience selecting and evaluating technical materials, including foams, textiles, meshes, and hardware components, for performance and durability requirements

Preferred Qualifications:
  • Experience applying traditional sewing techniques, pattern making, and operating industrial sewing machines across multiple product types
  • Knowledge of sustainable or recycled material options and experience in applying them within consumer product development constraints
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • Experience with CNC/CAM software
  • Experience developing soft goods components for head-worn devices such as VR or AR headsets, helmets, or medical wearables
  • Experience in programming and operating embroidery machines
  • Familiarity with human factors principles and ergonomic testing methodologies as applied to wearable product comfort
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$144,000/year to $204,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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