Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ... How this role works: this is a generalist brand marketing role on a new team built to take on a ...
Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ... How this role works: this is a generalist brand marketing role on a new team built to take on a ...
Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ... How this role works: this is a generalist brand marketing role on a new team built to take on a ...
Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ... How this role works: this is a generalist brand marketing role on a new team built to take on a ...
Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ... How this role works: this is a generalist brand marketing role on a new team built to take on a ...
Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ... How this role works: this is a generalist brand marketing role on a new team built to take on a ...
Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ... How this role works: this is a generalist brand marketing role on a new team built to take on a ...
Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ... How this role works: this is a generalist brand marketing role on a new team built to take on a ...
Software Engineer
Boston, MA · On-site
... Generalist mindset with a passion for working across the stack • Experience with Typescript, React, React Native, Next.js, MongoDB, Electron, Firebase, Canvas/2D graphics, and CI/CD • Working ...
Software Engineer
Boston, MA · On-site
... Generalist mindset with a passion for working across the stack • Experience with Typescript, React, React Native, Next.js, MongoDB, Electron, Firebase, Canvas/2D graphics, and CI/CD • Working ...
Software Engineer
Boston, MA · On-site
... Generalist mindset with a passion for working across the stack • Experience with Typescript, React, React Native, Next.js, MongoDB, Electron, Firebase, Canvas/2D graphics, and CI/CD • Working ...
Software Engineer
Boston, MA · On-site
... Generalist mindset with a passion for working across the stack • Experience with Typescript, React, React Native, Next.js, MongoDB, Electron, Firebase, Canvas/2D graphics, and CI/CD • Working ...
Senior Brand Designer
Summit, NJ · On-site
$60 - $70/hr
As a versatile creative generalist with a rock-solid background across all brand touchpoints (digital, 2D, and beyond), you must be equally thrilled to roll up your sleeves and execute the work ...
Senior Brand Designer
Summit, NJ · On-site
$60 - $70/hr
As a versatile creative generalist with a rock-solid background across all brand touchpoints (digital, 2D, and beyond), you must be equally thrilled to roll up your sleeves and execute the work ...
Motion Designer (Temporary)
Hudson, NY · On-site
You are graphic designer and a motion generalist, with a toolbox that includes 2D and 3D. * This fixed term position is NYC based and hybrid * All shift assignments are based on business need and are ...
Motion Designer (Temporary)
Hudson, NY · On-site
You are graphic designer and a motion generalist, with a toolbox that includes 2D and 3D. * This fixed term position is NYC based and hybrid * All shift assignments are based on business need and are ...
You are graphic designer and a motion generalist, with a toolbox that includes 2D and 3D. * This fixed term position is NYC based and hybrid * All shift assignments are based on business need and are ...
You are graphic designer and a motion generalist, with a toolbox that includes 2D and 3D. * This fixed term position is NYC based and hybrid * All shift assignments are based on business need and are ...
Software Engineer
Boston, MA · On-site
Generalist mindset with a passion for working across the stack * Experience with Typescript, React, React Native, Next.js, MongoDB, Electron, Firebase, Canvas/2D graphics, and CI/CD. * Working ...
Software Engineer
Boston, MA · On-site
Generalist mindset with a passion for working across the stack * Experience with Typescript, React, React Native, Next.js, MongoDB, Electron, Firebase, Canvas/2D graphics, and CI/CD. * Working ...
Generalist mindset with a passion for working across the stack * Experience with Typescript, React, React Native, Next.js, MongoDB, Electron, Firebase, Canvas/2D graphics, and CI/CD. * Working ...
Quick apply
Generalist mindset with a passion for working across the stack * Experience with Typescript, React, React Native, Next.js, MongoDB, Electron, Firebase, Canvas/2D graphics, and CI/CD. * Working ...
3d Animator/Generalist
Redwood City, CA · On-site
Take work from brief/direction through final artwork from start to finish: sourcing assets, creating Sims, rough posing, iterating based on feedback, lighting and rendering, and final polish in 2d.
3d Animator/Generalist
Redwood City, CA · On-site
Take work from brief/direction through final artwork from start to finish: sourcing assets, creating Sims, rough posing, iterating based on feedback, lighting and rendering, and final polish in 2d.
Creative Developer
Los Angeles, CA · On-site
Qualifications & Skills: * 5+ years of experience as a Generalist or similar role in the media ... Experience in video editing, sound design, 2d/3d animation, photography, other creative fields.
Quick apply
Creative Developer
Los Angeles, CA · On-site
Qualifications & Skills: * 5+ years of experience as a Generalist or similar role in the media ... Experience in video editing, sound design, 2d/3d animation, photography, other creative fields.
Creative Developer
Los Angeles, CA · On-site
Qualifications & Skills: * 5+ years of experience as a Generalist or similar role in the media ... Experience in video editing, sound design, 2d/3d animation, photography, other creative fields.
Creative Developer
Los Angeles, CA · On-site
Qualifications & Skills: * 5+ years of experience as a Generalist or similar role in the media ... Experience in video editing, sound design, 2d/3d animation, photography, other creative fields.
Creative Developer
Los Angeles, CA · On-site +1
Qualifications & Skills: * 5+ years of experience as a Generalist or similar role in the media ... Experience in video editing, sound design, 2d/3d animation, photography, other creative fields.
Creative Developer
Los Angeles, CA · On-site +1
Qualifications & Skills: * 5+ years of experience as a Generalist or similar role in the media ... Experience in video editing, sound design, 2d/3d animation, photography, other creative fields.
... of generalist Product Staff and specialist depth. * Proactively increases the capacity of the ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...
... of generalist Product Staff and specialist depth. * Proactively increases the capacity of the ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...
... of generalist Product Staff and specialist depth. * Proactively increases the capacity of the ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...
... of generalist Product Staff and specialist depth. * Proactively increases the capacity of the ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...
... generalist across the CP - New Revenue Bets org. This role is designed for someone who combines ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...
... generalist across the CP - New Revenue Bets org. This role is designed for someone who combines ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...
... of generalist Product Staff and specialist depth. * Proactively increases the capacity of the ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...
... of generalist Product Staff and specialist depth. * Proactively increases the capacity of the ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...
IC8 Data Scientist, Product Analytics - CP New Revenue Bets
Menlo Park, CA · On-site
$253K - $314K/yr
... generalist across the CP - New Revenue Bets org. This role is designed for someone who combines ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...
IC8 Data Scientist, Product Analytics - CP New Revenue Bets
Menlo Park, CA · On-site
$253K - $314K/yr
... generalist across the CP - New Revenue Bets org. This role is designed for someone who combines ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...
2D Generalist information
See salary details
$34K - $39.8K
4% of jobs
$39.8K - $45.6K
6% of jobs
$45.6K - $51.5K
13% of jobs
$52.2K is the 25th percentile. Wages below this are outliers.
$51.5K - $57.3K
14% of jobs
The median wage is $61.8K / yr.
$57.3K - $63.1K
17% of jobs
$63.1K - $68.9K
15% of jobs
$71.9K is the 75th percentile. Wages above this are outliers.
$68.9K - $74.7K
13% of jobs
$74.7K - $80.5K
8% of jobs
$80.5K - $86.4K
4% of jobs
$86.4K - $92.2K
2% of jobs
$92.2K - $98K
4% of jobs
$34K
$65.8K
$98K
How much do 2d generalist jobs pay per year?
As of Jul 27, 2026, the average yearly pay for 2d generalist in the United States is $65,839.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $74,000.00 per year, depending on experience, location, and employer.
What is a 2D Generalist job?
A 2D Generalist is a versatile artist responsible for creating a wide range of 2D assets, including illustrations, textures, UI elements, and animations. They work in industries such as gaming, animation, and advertising, adapting to different styles and project needs. Their role often involves collaboration with designers, animators, and developers to ensure cohesive visual storytelling. Proficiency in software like Photoshop, Illustrator, and After Effects is commonly required.
What types of projects do 2D Generalists typically work on, and how varied are the day-to-day tasks?
2D Generalists often tackle a wide range of projects, including character design, environment illustration, concept art, UI elements, and marketing materials, depending on the company's needs. Day-to-day tasks can vary greatly, from sketching and iterating concepts to finalizing assets and collaborating with animators or developers. This role often involves working closely with art directors, game designers, or marketing teams to adapt to shifting priorities and deadlines. The variety in responsibilities provides continual creative challenges and frequent opportunities to expand your portfolio and skill set.
What are the key skills and qualifications needed to thrive in the 2D Generalist position, and why are they important?
A 2D Generalist should possess expertise in drawing, painting, and designing across various styles, typically backed by education in fine arts or graphic design. Familiarity with industry-standard software such as Adobe Photoshop, Illustrator, and After Effects is common, and proficiency in digital painting or vector-based graphics is often expected. Strong communication, flexibility, and time management skills set standout candidates apart, enabling effective collaboration and project delivery. These competencies are vital for handling diverse creative tasks and adapting to changing project needs within fast-paced production environments.
More about 2D Generalist jobs
What cities are hiring for 2D Generalist jobs? Cities with the most 2D Generalist job openings:
What are the most commonly searched types of 2D Generalist jobs? The most popular types of 2D Generalist jobs are:
What job categories do people searching 2D Generalist jobs look for? The top searched job categories for 2D Generalist jobs are:
$124K/yr
Full-time
Posted 7 days ago
Meta rating
7.8
Based on 45 frontline employees who took The Breakroom Quiz
136th of 245 rated software companies
Job description
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today, beyond the constraints of screens, the limits of distance, and even the rules of physics.The roleFacebook is re-energizing its iconic brand around a simple idea: this is where real people help you make things happen. We are recruiting and engaging new and emerging user segments, and we keep that promise present every day through an always-on marketing system, not just tentpole moments.We are looking for an integrated marketer who thrives in a fast-paced environment and is energized by bringing an established brand to new audiences at scale. How this role works: this is a generalist brand marketing role on a new team built to take on a broader range of problems, not one market or one project. Instead of owning a single lane, you will help the team prioritize the problems and audiences that matter most for our users and the business, then work across them as our always-on system of work shifts. This is a hands-on role for someone energized by range, with demonstrated ability to identify consumer insights and translate them into effective marketing and the comfort to move between very different problems.
Integrated Marketing Manager Generalist, Facebook Responsibilities:
Minimum Qualifications:
Preferred Qualifications:
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Integrated Marketing Manager Generalist, Facebook Responsibilities:
- Execute always-on and integrated marketing programs that sustain Facebook's brand relevance and keep proof of the brand promise present across channels
- Flex across multiple areas of the brand, picking up and handing off initiatives as priorities change
- Support the development and execution of full-funnel campaigns and product go-to-markets that drive business growth, user value and brand relevance
- Partner closely with cross-functional teams, including product marketing, creative and agency partners, growth, partnerships, communications, research, and data science, to deliver integrated programs
- Develop integrated marketing communications that take a 360-degree approach across digital, social, and traditional channels to support key narratives
- Track and distill campaign performance to provide data-backed insights, optimize programs, and find new opportunity areas, using a test-and-learn approach
Minimum Qualifications:
- 7+ years of experience in brand marketing, integrated marketing or consumer products, with brands at a global scale
- Experience in developing and executing integrated marketing campaigns across online and offline channels, including both brand building and acquisition initiatives
- Experience using data and consumer research to inform strategy and drive actionable insights
- Experience partnering with creative teams, agencies, and cross-functional partners to bring strategy to life through quality creative
- Experience managing multiple campaigns or priorities by assessing impact, deadlines, and stakeholder needs, working with many internal and external teams to ensure seamless launches
- Strong collaboration and communication skills, with experience influencing cross-functional teams, and comfort with shifting priorities
- Bachelor's degree in business, marketing, analytics, or a related field
Preferred Qualifications:
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Experience marketing to emerging user segments, including teens and young adults
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Experience with creator-driven or community-driven marketing
- Experience re-energizing established consumer brands at scale
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$124,000/year to $178,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$124,000/year to $178,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
About Meta
Sourced by ZipRecruiter
Industry
Internet and it, media and telecom and software development
Company size
10,000+ Employees
Headquarters location
Menlo Park, CA, US