Customer Care Representative
Columbus, OH · On-site
$15 - $20.25/hr
Columbus, OH · On-site
$15 - $20.25/hr
Market research positions are often entry-level jobs for recent college graduates. Some companies may only require a high school diploma and telephone communication skills, and many offer on-the-job training. Qualifications for academic research positions may include a degree in the subject of the research or current enrollment in a master’s degree program. Responsibilities of a research interviewer include using focus groups or questionnaires to collect data or opinions of a brand, product, or service for a marketing firm or company. They might also conduct a one-on-one interview or survey members of a target demographic for academic purposes.
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As a market research interviewer, you collect information and document consumer opinions. In this career, you usually collect this information through phone interviews and surveys provided by your company. Companies then use your research to make decisions about target populations, to improve products or enhance customer service. Duties include following directions to collect the data, being persuasive, and being professional on the job. You may be required to use computer-assisted telephone interview (CATI) software, so additional qualifications are experience with computers and technological skills.
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As an interviewer, your duties are to ask questions to people and record their answers. After the interview, you may compile a report to pass along to a supervisor or store the data you collect for other researchers or analysts to utilize. As an interviewer, you need to have a wide range of skills to carry out your responsibilities. First and foremost, you need excellent communication skills. Other qualifications include a high school diploma or GED certificate. Depending on the type of interview job you have, you either conduct participant interviews over the telephone or in person.