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As a Lead Generation Associate for WTW’s North America Health and Benefits (H&B) business, you will deploy sales campaigns, tools and technology to identify, generate and cultivate potential clients. Collaborating with WTW H&B consulting, marketing, and sales colleagues you will support vital efforts to bolster the top of our sales pipeline with qualified leads. This is a rare opportunity to explore a career in sales operations at WTW.

As a Lead Generation Associate, you will play a crucial role in bridging H&B North America’s Sales Operations with individual Market/Regional Sales leaders. Responsibilities include:

Identify, Qualify and Develop Leads:

• Generate and develop leads that fit WTW’s ideal client profile through outbound and inbound sales activities; identify potential clients and foster relationships to drive business growth.
• Leverage data and tools to help sales teams identify and prioritize high‑potential prospects; develop and pilot data‑driven sales campaigns for effective rollout to our sales community.
• Evaluate leads to determine their readiness for consultant introductions; collaborate with market leadership to direct leads to the most suitable consultants for advancement of the sale.
• Partner with lead generation and business development counterparts within other WTW businesses to generate cross‑sell opportunities.
• Serve as a strategic partner to local market leaders to support new growth initiatives and align outreach with regional business goals.
• Conduct discovery calls with cold prospects to assess potential fit and disqualify leads when appropriate, ensuring sellers receive quality leads.
• Develop and execute drip campaigns to nurture cold prospects.

Inbound Lead Strategy and Optimization:

• Conduct beta and A/B testing of go‑to‑market materials, including sales email templates and social media posts; provide feedback to marketing and commercialization teams on the effectiveness of campaigns.
• Partner with marketing colleagues to ensure inbound leads from events and activities are effectively captured.
• Track and document campaign‑related activities and opportunities in the CRM to support accurate ROI analytics and measure campaign success.
  

CRM Management and Optimization:

• Investigate and implement new CRM features to enhance communication, collaboration, and lead conversion rates.
• Maintain CRM data accuracy and integrity. Provide training and ongoing support to sales teams to optimize CRM usage for sales prospecting activities and ensure accurate sales pipeline.
• Act as liaison between Sales Operations and Market and Regional Sales Leaders for the ongoing development of CRM reporting and analytics.
  

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• Passion for business development, sales, and/or sales operations; experience preferred.
• Demonstrates a willingness to experiment with new approaches and ideas. Proactively seeks out and develops creative solutions to problems.
• Views setbacks as learning opportunities, analyzing both successes and missteps to gain insights for future efforts. Shows resilience and adaptability in the
• Excellent communication skills, both written and verbal, with the ability to collaborate effectively with cross‑functional teams and leaders.
• Self‑starter who can prioritize and manage multiple projects with potentially shifting needs and deadlines.
• Analytical, innovative thinker who feels confident raising ideas that will bring value to business; someone who is not afraid to ask questions in order to understand the bigger picture.
• Proven track record of adopting and mastering new technologies; familiarity with CRM systems, sales technology and lead generation tools.
• Excellent Microsoft Office skills, particularly Excel, and AI tools (e.g. Copilot).
• Experience in the employee health & benefits industry preferred.
• State Life and Health license required within 90 days of joining.

Compensation and Benefits

Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, qualifications/experience, performance in the role and potential for revenue generation (Producer roles only).

Compensation

The base salary compensation range being offered for this role is $90,000.00-$110, 000.00 USD annually.

This role is also eligible for an annual short‑term incentive bonus.

Employment‑based non‑immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.

This position will remain posted for a minimum of three business days from the date posted or until a sufficient/appropriate candidate slate has been identified

Company Benefits

WTW provides a competitive benefit package which includes the following (eligibility requirements apply):

• Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Commuter Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
• Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short‑Term Disability, Long‑Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave), Paid Time Off (only included for Washington roles)
• Retirement Benefits: Qualified contributory pension plan (if eligible) and 401(k) plan with annual nonelective company contribution. Non‑qualified retirement plans available to senior level colleagues who satisfy the plans’ eligibility requirements.

Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles County Fair Chance Ordinance for Employers, we will consider for employment qualified applicants with arrest and conviction records.

At WTW, we trust you to know your work and the people, tools and environment you need to be successful. The majority of our colleagues work in a ”hybrid” style, with a mix of remote, in‑person and in‑office interactions dependent on the needs of the team, role and clients. Our flexibility is rooted in trust and “hybrid” is not a one‑size‑fits‑all solution.

We understand flexibility is key to supporting an inclusive and diverse workforce and so we encourage requests for all types of flexible working as well as location‑based arrangements. Please speak to your recruiter to discuss more.

• Job Identification 202604662
• Job Category Lead Generation
• Posting Date 07/31/2026, 01:56 PM
• Locations 500 North Akard Street, Dallas, TX, 75201, US