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17 Tractian Account Development Representative Jobs Hiring Near You

Tractian

Sales Development Representative

Atlanta, GA · On-site +1

... accounts. Backed by strategic investors with a track record of building unicorns, Tractian is ... What you'll do As a Sales Development Representative (BDR), your focus will be on driving our ...

Tractian

Regional Sales Manager

Atlanta, GA · On-site +1

... accounts. Backed by strategic investors with a track record of building unicorns, Tractian is ... reps on enterprise selling motions. Partnering closely with Sales Engineering and Customer teams ...

Tractian

Regional Sales Manager

Atlanta, GA

... accounts. Backed by strategic investors with a track record of building unicorns, Tractian is ... reps on enterprise selling motions. Partnering closely with Sales Engineering and Customer teams ...

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What are the key skills and qualifications needed to thrive as an Account Development Representative, and why are they important?

To thrive as an Account Development Representative, you need strong sales acumen, excellent communication skills, and a bachelor's degree in business or a related field. Familiarity with CRM software like Salesforce, lead generation tools, and basic data analysis is typically required. Exceptional interpersonal skills, resilience, and a proactive attitude help you build relationships and handle rejection effectively. These skills are crucial for consistently identifying, qualifying, and nurturing sales prospects to drive business growth.

What are some typical challenges faced by Account Development Representatives when qualifying leads, and how can they overcome them?

Account Development Representatives (ADRs) often encounter challenges such as reaching decision-makers, handling gatekeepers, and distinguishing high-quality leads from low-potential prospects. Overcoming these obstacles requires strong communication skills, persistent follow-up, and effective use of CRM tools to track interactions. ADRs can improve their success by researching target accounts thoroughly, personalizing outreach, and collaborating closely with sales and marketing teams to refine their approach and messaging.

What is an Account Development Representative?

An Account Development Representative (ADR) is a sales professional responsible for identifying and qualifying potential customers for a company’s products or services. They focus on generating leads, initiating contact with prospects, and setting up meetings or demos for the sales team. ADRs play a crucial role in the early stages of the sales process by researching target accounts, reaching out via phone, email, or social media, and nurturing relationships until prospects are ready to engage further. Their goal is to create opportunities for the company’s sales representatives to close deals and grow business revenue.

What is the difference between Account Development Representative vs Sales Development Representative?

AspectAccount Development RepresentativeSales Development Representative
Primary FocusBuilding and nurturing relationships with potential and existing clients to develop accountsGenerating and qualifying leads to set up sales opportunities
ResponsibilitiesAccount research, outreach, relationship management, upsellingCold calling, lead qualification, initial outreach
Skills & CredentialsCommunication, CRM proficiency, industry knowledgeCommunication, prospecting, CRM proficiency
Work EnvironmentCollaborative, client-facing, often in B2B salesFast-paced, outbound calling, lead generation

While both roles involve outreach and communication, an Account Development Representative focuses on developing existing accounts and nurturing client relationships, whereas a Sales Development Representative primarily concentrates on generating new leads and qualifying prospects for the sales team.

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Infographic showing various Account Development Representative job openings at Tractian in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 53% Physical, and 47% Remote job distribution.

Account Development Representative (ADR)

Tractian

Toronto, ON • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 16 days ago

Job description

Sales at TRACTIAN

The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value-boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.


What You'll Do

As an Account Development Representative (ADR) at Tractian, your focus will be on generating qualified pipeline and supporting revenue growth through proactive prospecting and market engagement. You will identify and engage potential customers, qualify inbound and outbound opportunities, and help set the foundation for successful sales conversations.

Working closely with Account Executives, you will contribute directly to revenue goals by consistently delivering high-quality meetings and opportunities while building strong product and market knowledge within the industrial manufacturing space.
Responsibilities:
  • Proactively prospect and generate qualified leads through outbound and inbound activities to support pipeline and revenue targets
  • Conduct outbound outreach via phone, email, and social channels in compliance with applicable regulations, including Canada's Anti-Spam Legislation (CASL)
  • Engage and qualify prospective customers by understanding their needs, challenges, and potential fit with Tractian's solutions
  • Utilize HubSpot CRM to log activities, manage leads, and track progress against individual goals
  • Collaborate closely with Account Executives to hand off qualified opportunities and support successful deal progression
  • Research target accounts, industries, and market trends to inform outreach strategies and improve engagement quality
  • Participate in industry events, trade shows, and marketing initiatives to identify and surface new business opportunities
  • Provide consistent reporting on outreach activity, pipeline contribution, and performance against goals
Requirements:
  • 1-3 years of experience in outbound prospecting, sales development, or business development, preferably in a SaaS or technology-driven environment
  • Demonstrated ability to meet or exceed activity and pipeline-generation targets
  • Strong interest in developing a career in sales, with a clear path toward an Account Executive role based on performance
  • Proficiency with HubSpot CRM or similar tools for lead management, activity tracking, and reporting
  • Strong relationship-building and communication skills with the ability to engage prospects in thoughtful, value-driven conversations
  • Experience with outbound prospecting tools such as Apollo, Lusha, ZoomInfo, or similar platforms
  • Ability to quickly understand complex concepts and articulate business value to multiple stakeholder types
Compensation

Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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