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Marketing Manager | Columbia Hospitality

Columbia Hospitality, Inc. is seeking a Marketing Managertasked with fostering the team culture, brand DNA and reputation for our properties. The Marketing Manager will bring enthusiasm to the team, flourish ina fast-paced environment, demonstrate experience in marketing leadership,and create an authentic and exceptional experience for guests, team members and owners.

Let’s start off with the most important part-what’s in it for you:

The Perks

*Eligibility of perks is dependent upon job status

• Salary Range: $80,168.40 to $87,000 DOE
• Cellphone Allowance
• Incentive Eligible
• Commuter/Parking Allowance
• Get Paid Daily (Make any day payday)
• Paid Time off & Holiday Pay (Because Balance Matters)
• Benefits - Medical, Dental, Vision, Disability, 401K
• HSA/FSA Plans -with employer contribution
• Values Based Culture (#OMGLIFE)
• Culture Add (Creating Space for Fresh Perspectives)
• Referral Bonus (Get Paid to Recruit)
• Discounted Lodging, Dining, Spa, Golf, and Retail (Yes, Discounted Travel!)
• Employee Assistance Program
• “Columbia Cares” Volunteer Opportunities
• Committee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)
• Task Force Work Opportunities (Grow your career in idyllic locations across the globe)
• Online Learning Platform to Help You Grow!
• Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions & so much more)

Our Commitment to you: 

“People never forget how you made them feel.” Maya Angelou’s famous statement serves as a rallying cry throughout Columbia Hospitality and fuels our collective drive - and success.

Our people are our purpose, and our brand is our people. We seek extraordinary individuals who drive our brand promise of Creating Exceptional Experiences. We are a people-first organization, ignited from the inside to succeed on the outside. We are a tight-knit, inclusive, values-driven team and we trust one another to have each other’s backs. We show up every day with open hearts, an inclusive mindset, and a genuine respect for those around us. We have fun, grow together, and strive to leave a positive lasting impression on everyone we meet.

What Success Looks Like:

Your Impact

Oversees all marketing initiatives for the property, including but not limited to:

• Act as the marketing resource and point of contact for all property leaders on marketing programs.
• Actively lead and participate in regular marketing and revenue calls to continually understand business needs and provide guidance on marketing strategies and tactics to drive revenue.
• Lead the development of annual marketing plans, marketing budgets, and owner presentations for assigned properties.
• Adhere to annual budgets and oversee the monthly expenses to ensure accurate forecasting aligned with projected revenues; work with property leaders and accounting team to reconcile expenses on a monthly basis.
• Oversee brand development and ensure all marketing channels appropriately represent Columbia and the property brands.
• Oversee all marketing execution and serve as strategic advisor to junior-level team members supporting shared properties.
• Lead strategy on guest facing, revenue driving content - packages, promotions, programs, etc.
• Oversee public relations efforts, including pitching activities and programming development, as well as interfacing with third-party PR firms.
• Oversee social media management, including posting/message strategy, content creation, brand representation and community management.
• Oversee digital marketing campaigns and ensure appropriate branding and messaging across all media channels; work with the internal or third-party partner on implementation.
• Maintain property website content. 
• Create all content and build email marketing campaigns that incorporate revenue tracking and engagement metrics.
• Produce collateral as needed.
• Project manage and oversee creative agencies on websites, advertising, branding, brochures, direct mail, sales materials, and stationery packages.
• Oversee advertising and promotion campaigns and report on performance.
• Lead the direction of procurement of all logo items at each property to ensure brand standards are maintained.
• Drive accountability with property leaders and teams to ensure that properties stay on track with annual goals.
• Manage vendor relationships including, but not limited to: printing, creative design and photography.
• Produce comprehensive monthly performance reports for individual properties, analyzing data to identify trends, opportunities, and areas for cross-property optimization.
• Additional duties as assigned.

What You Bring

• A bachelor’s degree in marketing or business-related discipline or an equivalent combination of education, training and experience.
• 3+ years of experience in hospitality marketing or 5+ years of experience in similar field.
• 1-2 years of leadership and management experience.
• Proven track record of relationship management skills.
• A balance of creative, technical, and analytical skills.
• Strong organizational skills and attention to detail.
• Conviction for creating and managing operating processes.
• Ability to thrive in a fast-paced environment.
• Effective project and personal management skills, including time management, planning and organizing, execution and delivery of results.
• Proficient with InDesign and other Adobe programs.
• Proficient with the Microsoft Office Suite.
• This is a full-time, exempt (salaried) position typically working in-office four days per week, with limited evening and weekend time commitments.

Don’t meet every single requirement? At Columbia Hospitality we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may just be the right candidate for this or other roles.