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Digital Engagement Jobs (NOW HIRING)

UNILIN

WI · On-site

We're seeking a Functional Analyst in the Digital Engagement Domain to analyze business requirements and convert those into functional specifications in order to guide and support the agile team in ...

Tavern Research

Engineer I, Digital Engagement

Chicago, IL · On-site

$85K - $120K/yr

Engineer I, Digital Engagement Location: Chicago, IL Office: 3 days/week in South Loop office Reports to: Director of Engineering at Tavern Labs About Tavern Research Tavern Research is a political ...

Seeds Renewables

Digital Engagement Manager Smart Electric Power Alliance Remote · United States 3 days ago About SEPA The Smart Electric Power Alliance (SEPA) is a nonprofit 501(c)(3) organization dedicated to ...

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$27K

$77.8K

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How much do digital engagement jobs pay per year?

As of Sep 15, 2026, the average yearly pay for digital engagement in the United States is $77,797.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $94,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a digital engagement specialist?

To thrive as a Digital Engagement Specialist, you need a solid understanding of digital marketing, content creation, analytics, and audience engagement, often supported by a degree in marketing, communications, or a related field. Familiarity with social media management platforms (like Hootsuite or Sprout Social), email marketing tools, and analytics systems such as Google Analytics is essential. Strong communication, creativity, and adaptability help you build genuine connections with online audiences and respond effectively to trends. These skills are crucial for driving brand awareness, fostering community, and achieving organizational goals in the fast-evolving digital landscape.

How does a digital engagement professional typically collaborate with marketing, customer service, and product teams?

Digital Engagement professionals play a pivotal role in aligning messaging and strategy across multiple departments. They often work closely with marketing to craft campaigns that resonate with online audiences, partner with customer service to ensure timely and consistent responses, and provide feedback to product teams based on digital interactions and user sentiment. Regular cross-functional meetings and shared digital platforms are common, enabling seamless communication and coordinated efforts to maximize audience engagement and satisfaction.

What is the difference between Digital Engagement vs Social Media Specialist?

AspectDigital EngagementSocial Media Specialist
Primary FocusEngaging audiences across multiple digital channels, including websites, email, and social mediaCreating, managing, and optimizing content specifically for social media platforms
Required SkillsContent strategy, analytics, cross-channel marketing, communication skillsContent creation, platform-specific knowledge, community management, analytics
Work EnvironmentDigital marketing teams, multi-channel campaigns, online customer engagementSocial media platforms, content calendars, community interaction

Digital Engagement professionals focus on a broad range of digital channels to foster audience interaction, while Social Media Specialists concentrate specifically on social media platforms. Both roles require content skills and analytics, but Digital Engagement covers a wider scope of digital marketing efforts.

What does a digital engagement specialist do?

A digital engagement specialist manages and enhances a company's online presence by creating and implementing strategies to interact with audiences across social media, websites, and digital platforms. They analyze engagement metrics, develop content, and use tools like social media management software to foster community and increase brand awareness.

What is digital engagement?

Digital engagement refers to the interactions and communication between an organization and its audience through digital channels such as social media, websites, email, and mobile apps. In a digital engagement role, professionals develop strategies to increase user participation, analyze engagement metrics, and utilize tools like social media platforms and analytics software to improve outreach efforts.
More about digital engagement jobs

What cities are hiring for Digital Engagement jobs?

Cities with the most Digital Engagement job openings:

What are the most commonly searched types of Digital Engagement jobs?

The most popular types of Digital Engagement jobs are:

What states have the most Digital Engagement jobs?

States with the most job openings for Digital Engagement jobs include:

What are popular job titles for Digital Engagement?

Popular job titles for Digital Engagement:

Infographic showing various Digital Engagement job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 74% Full Time, 24% Part Time, and 1% Contract. Highlights an 71% Physical, 3% Hybrid, and 26% Remote job distribution, with an average salary of $77,797 per year, or $37.4 per hour.

Assistant Director, Data Insights & Digital Engagement

New York, NY • On-site

Columbia University
Colleges, Universities, and Professional Schools • 201 - 500 employees
Learn more about Columbia Universityexternal

$68K - $72K/yr

Full-time

Re-posted 5 days ago

Job description

  • Job Type: Officer of Administration
  • Bargaining Unit:
  • Regular/Temporary: Regular
  • End Date if Temporary:
  • Hours Per Week: 35
  • Standard Work Schedule:
  • Building:
  • Salary Range: $68,000 - $72,000 Annually

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.
Position Summary
Reporting to the Executive Director of Administration & Planning at the Center for Career Education (CCE), the Assistant Director of Data Insights & Digital Engagement serves as a strategic bridge between data analytics, technical infrastructure, and creative communications. This role is responsible for the integrity and analysis of student outcome data - specifically, the First Destination Survey (Beyond Columbia Survey) - and trains CCE staff in their utilization of the Center's core systems, which include: a client relationship management system (Salesforce); an online, digital job board (Handshake); the CCE website (Drupal); data collection and visualization tools (Excel, Qualtrics, and Tableau); a ticketing system (Jira); and other critical software applications. This position will work closely with multiple key stakeholders, CCE staff, peer technical groups at Columbia and nationally from other schools, and external technology vendors.
In tandem with CCE's two-person Communications & Events team, the incumbent will also support digital engagement and the production of video content for various CCE marketing channels, such as social media, the CCE website, and on-campus digital displays. The incumbent will also support and advise CCE staff and student staff on the creation of digital assets that promote CCE and further the mission.
A key collaborator within a nine-person Administration & Planning team, the incumbent helps to translate complex data into compelling digital narratives. By producing high-impact video content and social media assets integrating key data insights, the Assistant Director enhances student engagement and amplifies the Center's mission across digital channels.
Responsibilities
Data Analysis & Technical Operations
  • Systems Management & Optimization: With the support of Columbia College Information & Technology (CCIT) and CCE's Associate Director of Research & Technology, serve as a functional consultant and project manager for CCE's technical ecosystem, including Google Workspace, Salesforce, Handshake, Qualtrics, and Drupal. Act as the primary liaison with CCIT to troubleshoot hardware/software issues, manage CCE's hardware inventory, and manage vendor relationships.
  • Outcomes Research (First Destination Survey): Lead the administration of the annual Beyond Columbia Survey. Manage data collection workflows, analyze and report on post-graduation statistics, and produce high-visibility reports for university leadership and stakeholders.
  • Data Analysis & Strategic Reporting: Utilize Tableau, Qualtrics, and Google Analytics to evaluate the efficacy of CCE programs and digital assets. Transform raw usage data into actionable insights and visual dashboards that inform the Center's programs, services, and strategic direction.
  • Staff Training: Lead the onboarding/offboarding of staff regarding technical access. Maintain a comprehensive knowledge base of FAQs and best practices, and facilitate ongoing training to ensure staff proficiency in data and tech tools. Document and maintain best practices around cyclical reporting and ensure this is shared clearly with staff on a regular basis.
  • Professional Development: Represent CCE at workshops, employer events, and professional conferences. Develop knowledge of career services, higher education, and early talent recruiting. Benchmark against peer schools to inform CCE best practices in data insights and digital marketing.

Multimedia Production and Digital Engagement
  • Content Creation & Storytelling: Partner with the CCE Communications team to produce and edit professional video content that highlights career development resources, student success stories, alumni career paths, and employer opportunities.
  • Social Media & Digital Engagement: Enhance digital engagement by creating assets for social media, the CCE website, and on-campus digital displays. Ensure content is data-informed and relevant to Columbia undergraduates.
  • Student Staff Mentorship: Advise and support student staff in the creation of digital marketing materials, ensuring brand consistency and alignment with CCE's strategic messaging.

Minimum Qualifications
  • Bachelor's degree and/or its equivalent
  • A minimum of 2 years of related experience, or combination of education and experience
  • Must be highly organized and detail oriented
  • Demonstrated ability to work effectively in a team environment with diverse populations
  • Interest in the work of career services, student development, and higher education
  • Must have data analysis skills and ability to learn new applications quickly, as well as the ability to articulate technical concepts to a non-technical audience
  • Basic proficiency in video editing software (e.g., Canva, Capcut)
  • Must show strong initiative, good independent judgment, and ability to prioritize and manage multiple tasks with minimal supervision required
  • Flexibility in shifting priorities in a dynamic environment
  • Excellent interpersonal, oral, and written communication skills necessary

Preferred Qualifications
  • Experience in data analysis, research, higher education, and career services
  • Proficiency in Google Workspace, Salesforce, Tableau, Handshake, Qualtrics, and website management

Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.

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