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Digital Engagement Jobs (NOW HIRING)

$54K - $78K/yr

In this hybrid role, the Digital Engagement Strategist will work with a team to contribute to the voice of the College of Engineering across digital platforms, turning complex engineering topics into ...

The AARP Alabama team seeks a Digital Engagement Intern to join our energetic team and assist with social media, content creation, and graphic design focused on key issues such as caregiving ...

Digital Engagement Strategist III

Arlington, VA · On-site

$94K - $108K/yr

The Digital Engagement Strategist III aligns all digital engagement activities with the organization's broader mission to inform, educate, and inspire.The Digital Engagement Strategist III creates ...

The Digital Engagement Strategist III aligns all digital engagement activities with the organization's broader mission to inform, educate, and inspire. * The Digital Engagement Strategist III creates ...

As the Digital Engagement Team Lead, youare responsible forend-to-end delivery and optimization ofU.S. Bank'smarketingpersonalizationcampaignsin its owned digital channels, i.e.,the public website ...

As the Digital Engagement Team Lead, youare responsible forend-to-end delivery and optimization ofU.S. Bank'smarketingpersonalizationcampaignsin its owned digital channels, i.e.,the public website ...

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digital engagement information

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$27K

$77.8K

$136.5K

How much do digital engagement jobs pay per year?

As of Aug 22, 2026, the average yearly pay for digital engagement in the United States is $77,797.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $94,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a digital engagement specialist?

To thrive as a Digital Engagement Specialist, you need a solid understanding of digital marketing, content creation, analytics, and audience engagement, often supported by a degree in marketing, communications, or a related field. Familiarity with social media management platforms (like Hootsuite or Sprout Social), email marketing tools, and analytics systems such as Google Analytics is essential. Strong communication, creativity, and adaptability help you build genuine connections with online audiences and respond effectively to trends. These skills are crucial for driving brand awareness, fostering community, and achieving organizational goals in the fast-evolving digital landscape.

How does a digital engagement professional typically collaborate with marketing, customer service, and product teams?

Digital Engagement professionals play a pivotal role in aligning messaging and strategy across multiple departments. They often work closely with marketing to craft campaigns that resonate with online audiences, partner with customer service to ensure timely and consistent responses, and provide feedback to product teams based on digital interactions and user sentiment. Regular cross-functional meetings and shared digital platforms are common, enabling seamless communication and coordinated efforts to maximize audience engagement and satisfaction.

What is the difference between Digital Engagement vs Social Media Specialist?

AspectDigital EngagementSocial Media Specialist
Primary FocusEngaging audiences across multiple digital channels, including websites, email, and social mediaCreating, managing, and optimizing content specifically for social media platforms
Required SkillsContent strategy, analytics, cross-channel marketing, communication skillsContent creation, platform-specific knowledge, community management, analytics
Work EnvironmentDigital marketing teams, multi-channel campaigns, online customer engagementSocial media platforms, content calendars, community interaction

Digital Engagement professionals focus on a broad range of digital channels to foster audience interaction, while Social Media Specialists concentrate specifically on social media platforms. Both roles require content skills and analytics, but Digital Engagement covers a wider scope of digital marketing efforts.

What does a digital engagement specialist do?

A digital engagement specialist manages and enhances a company's online presence by creating and implementing strategies to interact with audiences across social media, websites, and digital platforms. They analyze engagement metrics, develop content, and use tools like social media management software to foster community and increase brand awareness.

What is digital engagement?

Digital engagement refers to the interactions and communication between an organization and its audience through digital channels such as social media, websites, email, and mobile apps. In a digital engagement role, professionals develop strategies to increase user participation, analyze engagement metrics, and utilize tools like social media platforms and analytics software to improve outreach efforts.
More about digital engagement jobs

What cities are hiring for Digital Engagement jobs?

Cities with the most Digital Engagement job openings:

What are the most commonly searched types of Digital Engagement jobs?

The most popular types of Digital Engagement jobs are:

What states have the most Digital Engagement jobs?

States with the most job openings for Digital Engagement jobs include:

Infographic showing various Digital Engagement job openings in the United States as of August 2026, with employment types broken down into 75% Full Time, 23% Part Time, and 2% Contract. Highlights an 74% Physical, 3% Hybrid, and 23% Remote job distribution, with an average salary of $77,797 per year, or $37.4 per hour.

Digital Engagement Strategist

Penn State University

University Park, PA • On-site

$54K - $78K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 23 days ago


Penn State University rating

7.8

Company rating: 7.8 out of 10

Based on 104 frontline employees who took The Breakroom Quiz

232nd of 621 rated colleges and universities


Job description

APPLICATION INSTRUCTIONS:
  • CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
  • CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
  • If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.
POSITION SPECIFICS
The Penn State College of Engineering is seeking a Digital Engagement Strategist to support the development and execution of digital marketing and communications initiatives that advance and promote the strategic goals, programs, services, and people of the college.
In this hybrid role, the Digital Engagement Strategist will work with a team to contribute to the voice of the College of Engineering across digital platforms, turning complex engineering topics into compelling stories that resonate with students, alumni, faculty, and industry partners.
Responsibilities include, but are not limited to, the following:
  • Create, edit, and amplify content for social media posts and newsletters
  • Produce high-quality content, including short-form video, photography, and copy, that captures the engineering experience at Penn State
  • Edit and proofread communications for accuracy, clarity, accessibility, and alignment with AP style and University standards
  • Monitor social media accounts, amplify content that highlights the College of Engineering, and reply to messages/comments
  • Balance daily posting with long-term campaign planning
  • Ensure compliance with accessibility requirements and branding guidelines
  • Research and translate complex subject matter into accessible, engaging content for various audiences
  • Attend campus events/activities to gather content for the college's social media accounts and departmental newsletters
  • Collaborate with stakeholders across the college and University to broaden our content's reach
  • Collaborate with fellow marketing and communications team members to identify communication needs, target audiences, and key messaging
  • Assist in developing campaign timelines, deliverables, and performance metrics
  • Research and implement emerging digital trends
  • Track and analyze performance metrics for the college's social media accounts and newsletters
  • Provide insights and recommendations based on analytics to improve campaign performance and audience engagement

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
Bachelor's Degree3+ years of relevant experience; or an equivalent combination of education and experience acceptedRequired Certifications:None
Preferred competencies:
  • Strong writing, editing, and verbal communication skills
  • In-depth knowledge of social media platforms, including Instagram, LinkedIn, YouTube, and Facebook
  • Proficiency in video editing for social media
  • Proficiency in marketing strategy, content creation, social media management, and public relations
  • Ability to manage multiple assignments with minimal supervision
  • Strong collaboration and interpersonal skills
  • Experience with analytics tools, accessibility standards, and digital advertising
  • Proficiency with design tools such as Adobe Photoshop, Adobe Express, or similar creative applications for producing visual and digital marketing materials

To apply: Provide a resume and cover letter with your application.
BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.
Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.
SALARY & BENEFITS
The salary range for this position, including all possible grades, is $54,060.00 - $78,444.00.
Salary Structure - Information on Penn State's salary structure
Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.
CAMPUS SECURITY CRIME STATISTICS
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.
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