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Consumer Psychology Jobs (NOW HIRING)

Columbia Sportswear

Sr. Consumer Research Analyst

Portland, OR · Hybrid

$123K - $123K/yr

Working knowledge of the outdoor consumer, outdoor industry, consumer psychology, behavioral science, economics, or related disciplines; understanding of physical and digital retail environments is a ...

Columbia

Sr. Consumer Research Analyst

Portland, OR · Hybrid

$123K - $123K/yr

Working knowledge of the outdoor consumer, outdoor industry, consumer psychology, behavioral science, economics, or related disciplines; understanding of physical and digital retail environments is a ...

True Classic

Creative Strategist

Calabasas, CA · On-site

Apply consumer psychology, JTBD thinking, and persuasion frameworks to strengthen campaign effectiveness * Author performance-informed creative briefs rooted in hypotheses, success metrics, and ...

H Mart

Operations Support Intern

Dallas, TX · On-site

$15 - $19.75/hr

Perform the arrangement and visual display of grocery items, fresh produce, and specialty goods to understand consumer psychology, shelf-space optimization, and inventory rotation. * Monitor ...

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How much do consumer psychology jobs pay per hour?

As of Aug 23, 2026, the average hourly pay for consumer psychology in the United States is $45.98, according to ZipRecruiter salary data. Most workers in this role earn between $30.05 and $61.54 per hour, depending on experience, location, and employer.

What is a consumer psychology?

A Consumer Psychology job involves studying how people make purchasing decisions and what influences their behavior, emotions, and attitudes toward products and services. Professionals in this field analyze consumer behavior to help businesses improve marketing strategies, product design, and customer experiences. They may work in market research, advertising, branding, or consulting roles, using psychological principles to enhance engagement and sales.

What are the key skills and qualifications needed to thrive in consumer psychology, and why are they important?

To thrive as a Consumer Psychologist, you need a strong background in behavioral science, research methodology, and data analysis, typically supported by a degree in psychology or a related field. Familiarity with statistical software (such as SPSS or R), survey platforms, and data visualization tools is commonly required. Excellent communication, critical thinking, and the ability to empathize with diverse consumer perspectives are standout soft skills. These competencies are essential for accurately understanding consumer behavior and advising businesses on effective marketing strategies.

What are the most common challenges faced by consumer psychologists in the workplace?

Consumer psychologists often grapple with the challenge of collecting reliable and unbiased consumer data, as well as translating complex psychological findings into actionable business strategies. Additionally, they may need to balance the interests of multiple stakeholders, such as marketing teams, product developers, and clients who may have differing goals. The ability to stay current with evolving consumer trends and adapt research approaches is also essential. Tackling these challenges requires strong analytical skills, adaptability, and a collaborative mindset to ensure successful project outcomes.

How to get into consumer psychology?

To pursue a career in consumer psychology, obtaining a bachelor's degree in psychology, marketing, or a related field is essential, followed by a master's or doctoral degree for advanced roles. Gaining experience through internships, developing skills in research methods and data analysis, and staying informed about consumer behavior trends can improve job prospects.

Is consumer psychology a good career?

Consumer psychology is a specialized field focusing on understanding how consumers make decisions and behave. Careers in this area often involve research, data analysis, and applying psychological principles to marketing strategies, with opportunities in advertising, market research, and consulting. It typically requires a background in psychology or marketing and skills in research methods and data analysis.

What does consumer psychology do?

Consumer psychology involves studying how individuals make purchasing decisions and what influences their behavior. Professionals in this field analyze factors such as emotions, perceptions, and social influences to help companies develop effective marketing strategies and improve customer experiences. They often use research methods like surveys and experiments to gather insights.

What jobs do consumer psychologists have?

Consumer psychologists work in roles such as market research analysts, advertising consultants, brand managers, and user experience researchers. They analyze consumer behavior, develop marketing strategies, and use tools like surveys and data analysis to understand purchasing patterns and preferences.
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consumer psychology jobs near you
Infographic showing various Consumer Psychology job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 19% Part Time, and 1% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $95,648 per year, or $46 per hour.

Sr. Consumer Research Analyst

Columbia Sportswear Company

Portland, OR • On-site

$90 - $120/hr

Other

Posted 17 days ago

Columbia Sportswear rating

7.0

Company rating: 7.0 out of 10

Based on 91 frontline employees who took The Breakroom Quiz

18th of 104 rated fashion retailers

Job description

## Sr. Consumer Research AnalystPresenta candidaturalocations: Portland, Oregon, United States of Americatime type: A tempo pienoposted on: Offerta pubblicata oggijob requisition id: R-025737**ABOUT THE POSITION**The Consumer Insights team delivers consumer and market intelligence that helps guide strategic decision-making across Columbia Sportswear Company's portfolio of brands. Through custom consumer research, market exploration, and qualitative and quantitative studies, we uncover insights into consumer needs, perceptions, and category dynamics to inform business strategies. We partner with stakeholders to translate research findings, ensuring consumer perspectives are reflected cross-functionally.As a Sr. Consumer Research Analyst, you will independently lead mid- to large-scale research initiatives that deliver actionable consumer insights and strategic recommendations. You will collaborate across Product, Design, Innovation, Merchandising, Marketing, and Commercial teams to influence business decisions and strategy, ensuring the Consumer perspective is embedded throughout the purchase journey. Leveraging a variety of research methodologies, you'll transform complex data into compelling stories that help our brands better understand and serve outdoor consumers.**HOW YOU’LL MAKE A DIFFERENCE*** Lead and execute qualitative and quantitative consumer research projects from design through delivery, providing actionable insights and business recommendations.* Partner with Marketing, Merchandising, Innovation, Product, and Brand teams to support seasonal go-to-market processes and strategic business initiatives.* Analyze, synthesize, and visualize complex consumer data to identify trends, opportunities, and key business implications.* Develop expertise in the outdoor consumer and consumer journey, serving as a trusted source of consumer knowledge across the organization.* Present findings and recommendations to stakeholders in a clear, compelling, and influential manner.* Utilize research platforms and tools, including Qualtrics, Dscout, First Insight, and related technologies to collect and analyze consumer data.* Support strategic planning, quarterly business reviews, product development milestones, and other key business decision points through consumer insights.* Drive improvements across the consumer experience by translating research findings into practical, research-informed recommendations.**YOU ARE*** Naturally curious and passionate about understanding consumer behavior.* A strong storyteller who can translate data into meaningful business insights.* Collaborative and effective at building partnerships across diverse teams.* Highly organized and capable of managing multiple priorities in a fast-paced environment.* An analytical problem-solver who approaches challenges with both rigor and creativity.* A confident communicator who can influence stakeholders at various levels of the organization.**YOU HAVE*** Bachelor's degree, relevant certification, or equivalent combination of education and experience.* 5-8 years of consumer insights, market research, user research, or related experience.* Experience leading qualitative and quantitative research methodologies, including surveys, focus groups, interviews, usability testing, card sorting, and heuristic evaluations.* Strong analytical skills with the ability to collect, interpret, synthesize, and communicate consumer data and insights.* Experience presenting research findings and recommendations to business partners and project teams.* Working knowledge of the outdoor consumer, outdoor industry, consumer psychology, behavioral science, economics, or related disciplines; understanding of physical and digital retail environments is a plus.#Hybrid*This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.* #J-18808-Ljbffr

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About Columbia Sportswear

Sourced by ZipRecruiter

Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.

Industry

Apparel and accessories stores

Company size

5,001 - 10,000 Employees

Headquarters location

Portland, OR, US

Year founded

1938

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