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Consumer Psychology Jobs (NOW HIRING)

Meds

Creative Strategist, Growth

Austin, TX · On-site

You'll combine consumer psychology, cultural awareness, data, and storytelling to create advertising that people actually remember and that performs. If your camera roll is filled with screenshots of ...

True Classic

Creative Strategist

Calabasas, CA · Hybrid

Apply consumer psychology, JTBD thinking, and persuasion frameworks to strengthen campaign effectiveness Creative Briefing & Execution Support * Author performance-informed creative briefs rooted in ...

Meds

Creative Strategist, Growth

Austin, TX · On-site

You'll combine consumer psychology, cultural awareness, data, and storytelling to create advertising that people actually remember and that performs. If your camera roll is filled with screenshots of ...

Meds

Creative Strategist, Growth

Austin, TX · On-site

You'll combine consumer psychology, cultural awareness, data, and storytelling to create advertising that people actually remember and that performs. If your camera roll is filled with screenshots of ...

Meds.com

Creative Strategist, Growth

Austin, TX · On-site

You'll combine consumer psychology, cultural awareness, data, and storytelling to create advertising that people actually remember and that performs. If your camera roll is filled with screenshots of ...

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How much do consumer psychology jobs pay per hour?

As of Aug 3, 2026, the average hourly pay for consumer psychology in the United States is $45.98, according to ZipRecruiter salary data. Most workers in this role earn between $30.05 and $61.54 per hour, depending on experience, location, and employer.

What are the most common challenges faced by consumer psychologists in the workplace?

Consumer psychologists often grapple with the challenge of collecting reliable and unbiased consumer data, as well as translating complex psychological findings into actionable business strategies. Additionally, they may need to balance the interests of multiple stakeholders, such as marketing teams, product developers, and clients who may have differing goals. The ability to stay current with evolving consumer trends and adapt research approaches is also essential. Tackling these challenges requires strong analytical skills, adaptability, and a collaborative mindset to ensure successful project outcomes.

What does consumer psychology do?

Consumer psychology involves studying how individuals make purchasing decisions and what influences their behavior. Professionals in this field analyze factors like emotions, perceptions, and social influences to help companies develop effective marketing strategies and improve customer experiences.

What is a consumer psychology?

A Consumer Psychology job involves studying how people make purchasing decisions and what influences their behavior, emotions, and attitudes toward products and services. Professionals in this field analyze consumer behavior to help businesses improve marketing strategies, product design, and customer experiences. They may work in market research, advertising, branding, or consulting roles, using psychological principles to enhance engagement and sales.

What jobs do consumer psychologists have?

Consumer psychologists work in roles such as market research analysts, advertising consultants, brand managers, and user experience researchers. They analyze consumer behavior, develop marketing strategies, and use tools like surveys and data analysis to inform business decisions. These positions often require strong analytical skills and knowledge of psychology principles.

How to get into consumer psychology?

To pursue a career in consumer psychology, obtaining a bachelor's degree in psychology, marketing, or a related field is essential, followed by a master's or doctoral degree specializing in consumer behavior or marketing research. Gaining experience through internships, developing skills in data analysis and research methods, and staying current with industry trends can improve job prospects.

Is consumer psychology a good career?

Consumer psychology is a viable career that involves studying how consumers make decisions and behave in the marketplace. Professionals in this field often work in marketing, research, or advertising, utilizing skills in data analysis and understanding human behavior. It can offer opportunities for advancement and specialization, especially with relevant education and experience.

What are the key skills and qualifications needed to thrive in consumer psychology, and why are they important?

To thrive as a Consumer Psychologist, you need a strong background in behavioral science, research methodology, and data analysis, typically supported by a degree in psychology or a related field. Familiarity with statistical software (such as SPSS or R), survey platforms, and data visualization tools is commonly required. Excellent communication, critical thinking, and the ability to empathize with diverse consumer perspectives are standout soft skills. These competencies are essential for accurately understanding consumer behavior and advising businesses on effective marketing strategies.

More about Consumer Psychology jobs
What cities are hiring for Consumer Psychology jobs? Cities with the most Consumer Psychology job openings:
What are the most commonly searched types of Consumer Psychology jobs? The most popular types of Consumer Psychology jobs are:
What states have the most Consumer Psychology jobs? States with the most job openings for Consumer Psychology jobs include:
What job categories do people searching Consumer Psychology jobs look for? The top searched job categories for Consumer Psychology jobs are:
Consumer Psychology jobs near you
Infographic showing various Consumer Psychology job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 81% Full Time, 17% Part Time, and 1% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $95,648 per year, or $46 per hour.

E-commerce Content Strategist (Beauty & Luxury)

Helios WorldWide

Santa Monica, CA • On-site

Full-time

Posted 23 days ago

Job description

About the Role
We are looking for a Performance Creative Strategist who understands that today's best-performing ads are built on insights-not guesswork.
This role sits at the intersection of performance marketing, consumer psychology, creative strategy, and e-commerce. You will be responsible for developing creative concepts that drive customer acquisition and revenue across Meta, TikTok, YouTube, Pinterest, Google, and other paid media channels.
Working closely with our paid media buyers, designers, video editors, creators, and brand teams, you will transform performance insights into compelling ad creatives that convert.
The ideal candidate has hands-on experience scaling beauty, skincare, wellness, luxury, or premium consumer brands through paid social advertising and understands what separates a beautiful ad from a profitable one.
What You'll Accomplish
As our Performance Creative Strategist, you'll own the creative strategy behind our paid media campaigns, including:
Performance Creative Strategy
  • Develop creative strategies designed specifically to improve ROAS, lower CPA, and increase conversion.
  • Build creative concepts based on audience insights, competitor analysis, and platform trends.
  • Translate marketing objectives into scalable creative frameworks.
  • Partner closely with media buyers to identify creative opportunities from campaign performance.
  • Build creative testing roadmaps that continuously improve campaign efficiency.

Consumer & Audience Research
Become the expert on the customer.
You'll identify:
  • Customer pain points
  • Purchase motivations
  • Emotional triggers
  • Objections preventing purchase
  • Purchase occasions
  • Customer personas
  • Consumer language and messaging

Translate these insights into creative angles that resonate with different audience segments.
Creative Angle Development
Own the strategic thinking behind every ad.
Develop:
  • Winning hooks
  • Scroll-stopping first 3 seconds
  • Messaging hierarchy
  • Creative hypotheses
  • Offer positioning
  • Product storytelling
  • Problem/Solution narratives
  • UGC concepts
  • Test matrices

Examples include:
  • Before & After
  • Founder Story
  • Expert Authority
  • Social Proof
  • Product Demonstration
  • Lifestyle
  • Educational
  • Myth vs. Fact
  • Comparison
  • Testimonials
  • Trending Concepts

Creative Brief Development
Create detailed creative briefs for designers, editors, photographers, creators, and UGC talent that include:
  • Target audience
  • Customer insight
  • Creative objective
  • Hook direction
  • Messaging hierarchy
  • Script outline
  • Visual references
  • CTA
  • Success KPI

Ensure every asset is built with a clear testing hypothesis.
Paid Social Creative Optimization
Continuously improve creative performance through structured testing.
Analyze metrics including:
  • Thumb-stop rate
  • Hook rate
  • Hold rate
  • CTR
  • CPC
  • CPA
  • CVR
  • ROAS
  • Frequency
  • Creative fatigue

Identify why creatives succeed or fail and recommend next iterations based on data.
Creative Testing Framework
Develop structured testing plans across:
  • Hooks
  • Headlines
  • Offers
  • Formats
  • Messaging
  • Creators
  • UGC
  • Product demonstrations
  • Video lengths
  • Static vs. motion
  • Lifestyle vs. educational content

Maintain an organized testing library and document key learnings to scale winning concepts across brands.
Cross-functional Collaboration
Partner with:
  • Paid Media
  • Creative Design
  • Video Production
  • Influencer Marketing
  • Brand Marketing
  • E-commerce
  • CRM
  • Social Media

to ensure creative aligns with campaign objectives while maintaining premium brand standards.
Who We're Looking For
The ideal candidate combines analytical thinking with creative intuition.
You:
  • Think like a marketer, not just a creative.
  • Are obsessed with consumer psychology.
  • Understand why people buy.
  • Can quickly identify what makes an ad convert.
  • Stay current on Meta and TikTok creative trends.
  • Love testing ideas and learning from data.
  • Balance premium brand storytelling with performance objectives.
  • Thrive in fast-paced, high-growth e-commerce environments.

Qualifications
Required
  • 3+ years of experience in performance creative strategy, paid social creative, growth marketing, or e-commerce marketing.
  • Experience working with beauty, skincare, luxury, wellness, fashion, or premium consumer brands.
  • Proven success creating performance-driven creative for Meta and TikTok campaigns.
  • Strong understanding of the direct-to-consumer (DTC) customer journey.
  • Experience partnering with paid media teams to optimize creative performance.
  • Ability to interpret campaign data and translate insights into creative recommendations.
  • Excellent creative briefing and communication skills.

Apply