Job Summary:
Wonder is a mealtime platform that aims to make great food more accessible. They are seeking an Associate Director of Digital Product, Customer Retention to lead strategies that enhance customer loyalty and retention, focusing on the post-purchase journey and driving measurable business outcomes.
Responsibilities:
• Own the end-to-end retention product strategy and roadmap for Wonder’s returning customers across our platforms
• Drive measurable improvements in repeat order rate, frequency, churn reduction, and LTV, using data and experimentation to identify and close gaps in the return-user journey
• Partner cross-functionally with Marketing, Data Science, Engineering, and Design to align customer lifecycle strategy with product execution
• Champion the voice of the customer internally, translating behavioral signals and qualitative research into product priorities that resonate at scale
• Build Wonder+'s membership and experience across platforms, converting returning customers into paid Wonder+ members and ensuring the offer delivers value and incentivises retention.
• Help define and evolve the Personalization and retention tech stack, including segmentation platforms, CDP and CRM integrations, notification systems, CMS, and personalization infrastructure
• Communicate strategy, progress, and outcomes clearly to senior leadership, influencing roadmap investment and company-wide retention priorities
Qualifications:
Required:
• 8+ years of Product Management experience building customer-facing digital products
• Demonstrated track record of driving measurable business outcomes through lifecycle product improvements and growth experimentation
• Deep expertise in retention, loyalty, and lifecycle product work within high-growth consumer platforms—ideally marketplace, eCommerce, or food/delivery tech
• Strong analytical foundation: Comfort and fluency diving into analytics, funnel analysis, and owning KPIs. Experience with A/B testing and experimentation analysis.
• Technical fluency across martech/CRM ecosystems, segmentation platforms, notification systems, and personalization infrastructure
• Excellent communicator who can bring clarity to complex problems, align cross-functional stakeholders, and influence decisions at the executive level
• Low-ego, collaborative leadership style—you elevate the people around you and build strong, trust-based relationships across functions
• A bias for action and comfort operating in ambiguity; you can move quickly without waiting for perfect information
• Strong customer empathy—you think holistically about what drives (and breaks) the emotional connection between a diner and their food app of choice
Preferred:
• Experience managing other Product Managers or Project Managers
• Experience with subscription or membership product management (trial conversion, renewal mechanics, perceived value)
• Background in personalization or ML-driven recommendation systems applied to consumer retention
• Experience at a high-growth startup or within a scaled consumer marketplace (food, retail, travel, or adjacent)
Company:
Wonder is a food delivery startup that operates truck-based restaurants from which consumers can order food through a mobile app. Founded in 2018, the company is headquartered in New York, USA, with a team of 201-500 employees. The company is currently Growth Stage.