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Wine Merchant Jobs (NOW HIRING)

St. Julian

Wine Consultant/KeyHolder

Dundee, MI · On-site

$14 - $28/hr

Competitive hourly pay + tips (typically $14-$28/hour total earnings) Generous employee discount on wine & merchandise Hands-on training to expand your wine knowledge Opportunities for growth in the ...

Premium Liquor Store

Wine Director

Easton, MD · On-site

Minimize overstocks and out-of-stocks Merchandising & Presentation * Design and maintain an elevated wine shopping experience through thoughtful merchandising * Organize the sales floor by region ...

Reyes Beverage Group

Wine Merchandiser

Charleston, SC · On-site

$20.15/hr

Represent an exceptional lineup of world-class spirits, beer, and wine - build relationships, grow ... Accurately utilize company systems to complete merchandising checkouts, upload display and ...

Reyes Beverage Group

Wine Merchandiser

Charleston, SC

$20.15/hr

Represent an exceptional lineup of world-class spirits, beer, and wine -- build relationships, grow ... Accurately utilize company systems to complete merchandising checkouts, upload display and ...

Reyes Beverage Group

Wine Merchandiser

Charleston, SC · On-site

$20.15/hr

Represent an exceptional lineup of world-class spirits, beer, and wine -- build relationships, grow ... Accurately utilize company systems to complete merchandising checkouts, upload display and ...

Carrie Rikon & Associates

Wine Steward

Mount Vernon, NY · On-site

$45K/yr

Maintain and merchandise wine inventory and displays * Support wine sales and customer engagement * Build relationships with repeat and high-volume customers * Ensure proper organization and ...

Carrie Rikon & Associates

Wine Steward

Mount Vernon, NY · On-site

$45K/yr

Maintain and merchandise wine inventory and displays * Support wine sales and customer engagement * Build relationships with repeat and high-volume customers * Ensure proper organization and ...

Carrie Rikon & Associates

Wine Steward

Mount Vernon, NY · On-site

$45K/yr

Maintain and merchandise wine inventory and displays * Support wine sales and customer engagement * Build relationships with repeat and high-volume customers * Ensure proper organization and ...

LaBelle Winery

Wine Tasting Sales Associate

Derry, NH · On-site

Stocking and pricing merchandise * Handling routine purchasing transactions including operating cash registers * Responsible for expanding wine education. * Wine and vineyard club promotion and sales ...

Gianteagle

Wine Steward

Westlake, OH · On-site

As a Wine Steward at Giant Eagle, you'll create points of difference from our competition by ... Develop and execute merchandising and marketing programs to drive sales and profit margins. * Be ...

LaBelle Winery

Wine Tasting Sales Associate

Amherst, NH · On-site

Stocking and pricing merchandise * Handling routine purchasing transactions including operating cash registers * Responsible for expanding wine education. * Wine and vineyard club promotion and sales ...

Gianteagle

As a Wine Steward at Giant Eagle, you'll create points of difference from our competition by ... Develop and execute merchandising and marketing programs to drive sales and profit margins. * Be ...

LaBelle Winery

Wine Tasting Sales Associate

Derry, NH · On-site

Stocking and pricing merchandise * Handling routine purchasing transactions including operating cash registers * Responsible for expanding wine education. * Wine and vineyard club promotion and sales ...

LaBelle Winery

Wine Tasting Sales Associate

Amherst, NH · On-site

Stocking and pricing merchandise * Handling routine purchasing transactions including operating cash registers * Responsible for expanding wine education. * Wine and vineyard club promotion and sales ...

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Wine Merchant information

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How much do wine merchant jobs pay per hour?

As of Sep 13, 2026, the average hourly pay for wine merchant in the United States is $19.87, according to ZipRecruiter salary data. Most workers in this role earn between $14.42 and $24.76 per hour, depending on experience, location, and employer.

What is a wine merchant?

A wine merchant is responsible for the purchase and sale of wine for a retail store or producer. In this job, your duties include managing inventory, filling out purchase orders, coordinating promotional events and sales at your store, and cultivating relationships with vintners, other merchants, and industry experts. You may also do a fair amount of travel in this career, visiting vineyards, wine tastings, and trade shows where you continue to build relationships for your store.

What are the key skills and qualifications needed to thrive as a wine merchant?

To thrive as a Wine Merchant, you need in-depth knowledge of wines, sales acumen, and often a background in hospitality or business. Familiarity with inventory management software, point-of-sale (POS) systems, and wine certification programs like WSET or Court of Master Sommeliers is common. Exceptional interpersonal skills, active listening, and a passion for educating customers help set top Wine Merchants apart. These abilities ensure effective product selection, customer satisfaction, and long-term business growth in a competitive market.

What are some common challenges faced by wine merchants when curating a diverse wine selection for clients?

Wine merchants often face the challenge of balancing customer preferences with offering a well-rounded and unique selection. Staying updated on global wine trends, sourcing limited allocations, and managing inventory for both popular and niche wines require strong market knowledge and supplier relationships. Additionally, wine merchants must navigate logistical concerns such as shipping regulations and storage conditions to maintain product quality. Success in this role often depends on building trust with clients through tailored recommendations and ongoing education.

How much do wine merchants make?

Wine merchants typically earn between $25,000 and $60,000 annually, depending on experience, location, and the size of their business. Salaries can increase with expertise in wine knowledge, sales skills, and certifications such as WSET or CMS. Many also earn commissions or bonuses based on sales performance.
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Wine Merchant jobs near you
Infographic showing various Wine Merchant job openings in the United States as of August 2026, with employment types broken down into 71% Full Time, 28% Part Time, and 1% Contract. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $41,339 per year, or $19.9 per hour.

Wine Consultant/KeyHolder

Dundee, MI • On-site

St. Julian
See more jobs at St. Julianexternal

$14 - $28/hr

Part-time

Medical

Re-posted 25 days ago

Job description

Join Our Team as a Wine Consultant / Key Holder at St. Julian Winery - Dundee Tasting Room!
Are you passionate about wine, leadership, and creating exceptional guest experiences? Do you thrive in a fast-paced, people-centered environment where no two days are the same? If so, we would love to meet you!
St. Julian Winery, Michigan's oldest and largest winery, is looking for an enthusiastic and experienced Wine Consultant / Key Holder to join our Dundee Tasting Room. This is an exciting opportunity to take on a leadership role while sharing your love of wine and helping create memorable experiences for every guest who walks through our doors.
What We Offer:
Competitive hourly pay + tips (typically $14-$28/hour total earnings)
Generous employee discount on wine & merchandise
Hands-on training to expand your wine knowledge
Opportunities for growth in the wine and hospitality industry
A fun, welcoming, and team-focused atmosphere
What You'll Do:
Lead engaging and educational wine tastings in a fun, approachable way
Create memorable guest experiences and build lasting customer relationships
Support and help lead exciting events, promotions, and daily operations
Open and close the tasting room, including cash handling and nightly deposits
Maintain inventory, restock products, and ensure beautiful merchandising displays
Assist in coaching and supporting team members on the floor
Jump in wherever needed to keep operations running smoothly
What We're Looking For:
• A natural leader who enjoys working with people and creating a welcoming environment
• Strong communication and public speaking skills
• Excellent time management and ability to multitask in a fast-paced setting
• Sales-driven mindset with a passion for hospitality and guest service
• Detail-oriented, organized, and dependable
• Comfortable with technology (POS systems, Word, Excel)
• Ability to lift up to 40 lbs (wine cases can be heavy)
• Weekend and holiday availability required
Experience That's a Plus:
Retail, hospitality, or customer service experience
Previous leadership or Key Holder experience
Wine knowledge (we will continue to build on it with you!)
Position Details:
Location: Dundee Tasting Room
⏳ Part-Time - Up to 29 hours per week
On-Site - No remote work available
Ready to Join Our Team?
If you are looking for a fun, rewarding role where you can lead, grow, and share your passion for wine while being part of an incredible team, we would love to hear from you.
Apply today and help us create unforgettable experiences-one glass at a time!

Apply