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Wine Associate Jobs in Santa Rosa, CA (NOW HIRING)

Folio Fine Wine Partners

Accountant

Napa, CA · Hybrid

Napa, California (In-Office, 4 days per week) Folio Wine is seeking an Accountant to support the ... Associate's or bachelor's degree in Accounting, Finance, Business Administration, or a related ...

Folio Fine Wine Partners

Accountant

Napa, CA · Hybrid

Napa, California (In-Office, 4 days per week) Folio Wine is seeking an Accountant to support the ... Associate's or bachelor's degree in Accounting, Finance, Business Administration, or a related ...

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Wine Associate information

See Santa Rosa, CA salary details

$11

$21

$36

How much do wine associate jobs pay per hour?

As of Aug 20, 2026, the average hourly pay for wine associate in Santa Rosa, CA is $21.72, according to ZipRecruiter salary data. Most workers in this role earn between $16.30 and $22.60 per hour, depending on experience, location, and employer.

What is a wine associate?

Wine Associates are professionals who assist customers in selecting, purchasing, and learning about wines, typically in retail stores, wineries, or restaurants. They provide recommendations based on customer preferences, offer information about different wine varieties, regions, and food pairings, and sometimes handle inventory or organize tastings. Their goal is to enhance the customer experience and increase wine sales by sharing their knowledge and passion for wine.

What skills and qualifications are needed to thrive as a wine associate?

To thrive as a Wine Associate, you need a solid understanding of wine varieties, tasting techniques, and customer service, often supported by retail or hospitality experience. Familiarity with point-of-sale (POS) systems, inventory management software, and wine certification programs like WSET is valuable. Outstanding interpersonal skills, salesmanship, and enthusiasm for educating customers set top performers apart. These skills ensure excellent customer experiences, drive sales, and help maintain an engaging and knowledgeable retail environment.

What are common challenges faced by wine associates, and how can they address them?

Wine Associates often face challenges such as staying updated on a wide variety of wines, catering to diverse customer preferences, and handling inventory management. To overcome these, it's helpful to engage in regular tastings, attend industry trainings, and collaborate closely with team members and vendors. Strong communication skills and a willingness to learn can make it easier to recommend wines confidently and build rapport with customers, ensuring a rewarding experience for both staff and guests.

What is the difference between Wine Associate vs Wine Sommelier?

AspectWine AssociateWine Sommelier
CertificationsBasic wine knowledge, sometimes certifications like WSET Level 1 or 2Advanced certifications such as WSET Level 3 or Court of Master Sommeliers
Work EnvironmentRetail stores, wine shops, restaurantsUpscale restaurants, wine bars, hotels
Job ResponsibilitiesAssisting customers, stocking, basic wine recommendationsWine service, tasting, pairing, customer education

While both roles involve wine knowledge, a Wine Associate typically works in retail or casual settings with basic wine expertise, whereas a Wine Sommelier has advanced training and works in fine dining environments, focusing on wine service and pairing. The roles differ mainly in certification level, responsibilities, and work setting, but both require a passion for wine and customer service skills.

What are the most commonly searched types of Wine jobs in Santa Rosa, CA?

The most popular types of Wine jobs in Santa Rosa, CA are:

What are popular job titles related to Wine Associate jobs in Santa Rosa, CA?

For Wine Associate jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching Wine Associate jobs in Santa Rosa, CA look for?

The top searched job categories for Wine Associate jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Wine Associate jobs?

Cities near Santa Rosa, CA with the most Wine Associate job openings:

Wine Associate jobs near you
Infographic showing various Wine Associate job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 68% Full Time, 27% Part Time, 1% Temporary, and 3% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $45,184 per year, or $21.7 per hour.

Seasonal Tasting Room Support Associate-FFV

TWE Global

Calistoga, CA • On-site

$21.53 - $24.86/hr

Part-time

Posted 23 days ago

Job description


About Us
Frank Family Vineyards is one of California's most celebrated wineries, known for classic Napa Valley Chardonnay and Cabernet Sauvignon. It was founded by Rich Frank, former Disney Studios President, and his wife Leslie, an Emmy-winning journalist. They built the winery with the belief that every guest should be treated like family-and that spirit shows up in our award-winning tasting room and in the way we share approachable wine tips, hosting ideas, and recipes that connect with people at home. Through our Frank for a Cause program, we also give back by supporting meaningful organizations, all while delivering the quality and connection fans have come to expect.
About the Role
The Tasting Room Support Associate plays a key operational role in ensuring the tasting room runs efficiently, smoothly, and in alignment with the winery's hospitality standards. This position supports the guest-facing team by preparing spaces, restocking products, maintaining cleanliness, organizing supplies, and assisting with behind-the-scenes logistics. By providing reliable operational support, the Tasting Room Support Associate enables the hospitality team to deliver exceptional guest experiences and maintain a polished, professional tasting environment.
Key Responsibilities
• Prepare tasting spaces for daily service, including setup of glassware, water stations, menus, and supplies
• Maintain clean and organized work areas (bars, tables, guest spaces, polishing stations, restrooms, stock rooms)
• Restock wines, merchandise, glassware, and guest supplies throughout the day
• Assist with back-of-house support such as polishing glassware, dishwashing, and replenishing tools/equipment
• Ensure proper storage, organization, and rotation of product (wine, merchandise, culinary elements if applicable)
• Support hospitality team with running bottles, carrying out purchases, and packaging wine orders
• Assist with trash, recycling, and bussing to ensure a tidy and welcoming guest environment
• Provide support during events, club gatherings, and VIP experiences with setup, service flow, and breakdown
• Follow all safety, sanitation, and compliance procedures
• Collaborate with team members to ensure smooth operations and exceptional guest service
About you
• Strong work ethic with the ability to stay organized and prioritize tasks
• Comfortable working in a fast-paced environment with frequent physical tasks
• Professional, positive, and team-oriented demeanor
• Reliable, punctual, and willing to support weekends, holidays, and events
• Strong attention to cleanliness, detail, and presentation standards
• Basic knowledge of or interest in wine and hospitality (training provided)
Why you'll love it here
  • Our culture is built on bringing our whole selves, being courageous and delivering together - it's our DNA and the heart of who we are at TWE.
  • We prioritize your growth with access to global career opportunities and structured programs designed to support your health, wellbeing, and career development.

It takes all varietals
Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, or any other legally protected characteristic. If you require assistance or accommodation during the application process, please contact recruitment@tweglobal.com, quoting the job title and reference number.
Compensation
• Base pay: Hourly rate ranges from $19.23 to $22.60 per hour, based on experience, skills, role scope, location, and business needs.
• Incentive pay: Eligible to participate in the Direct-to-Consumer Sales Incentive Plan (DSIP), offering variable compensation based on site performance. Incentive pay is not guaranteed.
• Estimated on-target earnings (OTE): $21.53 to $24.86 per hour, based on base pay plus target DSIP at target performance (where applicable). Actual earnings vary based on site performance, hours worked, and role classification.

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