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Website Manager Jobs in Rochester, NY (NOW HIRING)

Park Grove Realty

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

Park Grove Realty

Marketing Manager

Rochester, NY · Hybrid

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

Park Grove Realty LLC

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

Paychex

Sr Back End Marketing Web Developer

Rochester, NY · Remote

$108K - $171K/yr

Overview Determines strategy and direction of all back end website development of Paychex public facing website, managing dev operations, Cloudflare, and Drupal for functionality, performance and ...

Paychex

Sr Back End Marketing Web Developer

Rochester, NY · On-site

$108K - $171K/yr

Overview Determines strategy and direction of all back end website development of Paychex public facing website, managing dev operations, Cloudflare, and Drupal for functionality, performance and ...

Framing Technology Inc

Marketing Manager

Rochester, NY · Hybrid

$65K - $90K/yr

Website, SEO & Product Content * Maintain and improve website content, navigation, product ... Manage marketing calendars, project priorities, vendors, and recommend improvements based on data.

MLB Communications

Communications Specialist

Rochester, NY · On-site

$52K - $70K/yr

Oversees website management and content development. * Monitors the content of all press releases and other internal and external communications. * Assists in marketing budget development and cost ...

MLB Communications

Communications Specialist

Rochester, NY · On-site

$52K - $70K/yr

Oversees website management and content development. * Monitors the content of all press releases and other internal and external communications. * Assists in marketing budget development and cost ...

MLB Communications

Communications Specialist

Rochester, NY · On-site

$52K - $70K/yr

Oversees website management and content development. * Monitors the content of all press releases and other internal and external communications. * Assists in marketing budget development and cost ...

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

Manage website updates through content management system and continually ensure that the website complies with Americans with Disabilities Act (ADA) requirements. Maintain locations for branches/ATMs ...

Excelsior Communities

Marketing Manager

Rochester, NY

$65K - $75K/yr

This role will oversee social media, advertising, reputation management, content creation, website updates, and marketing campaigns that drive engagement, brand awareness, and qualified leads. Key ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$75K/yr

This role will oversee social media, advertising, reputation management, content creation, website updates, and marketing campaigns that drive engagement, brand awareness, and qualified leads. Key ...

Launch Focus

SEO Manager

Rochester, NY

We are looking for a SEO Manager. Main duties of the job is to increase search engine results, bring in more traffic, and overall, help increase brand exposure on the website. Increasing social media ...

LaBella Associates

Assistant Project Manager

Rochester, NY · On-site

$60K - $90K/yr

The Program Management Services Division at LaBella provides comprehensive management services for ... Visit our website for more details on benefits listed below. * Flexible Work Schedule * Health ...

LaBella Associates

Assistant Project Manager

Rochester, NY · On-site

$60K - $90K/yr

The Program Management Services Division at LaBella provides comprehensive management services for ... Visit our website for more details on benefits listed below. * Flexible Work Schedule * Health ...

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Website Manager information

See Rochester, NY salary details

$37.7K

$78.2K

$139.4K

How much do website manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for website manager in Rochester, NY is $78,245.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,200.00 and $91,500.00 per year, depending on experience, location, and employer.

How much does a website manager get paid?

The average salary for a website manager varies depending on experience, location, and industry, but typically ranges from $50,000 to $100,000 annually. Senior or specialized roles with skills in SEO, analytics, and content management can earn higher salaries, especially in larger organizations or tech-focused environments.

What does a website manager do?

A website manager oversees the planning, development, and maintenance of a website to ensure it functions effectively and meets organizational goals. They coordinate with designers, developers, and content creators, often using tools like content management systems (CMS) and analytics software, and may require skills in SEO, web design, and project management.

What are some common challenges faced by website managers in maintaining site performance and user experience?

Website Managers often encounter challenges such as ensuring consistent site uptime, optimizing page load speeds, and keeping content updated to engage users. Balancing technical maintenance with creative content planning can be demanding, especially when coordinating with different teams like developers, designers, and marketing. Staying ahead of security vulnerabilities and adapting to changing SEO best practices are also key parts of the role. Proactive communication and a strong organizational approach help Website Managers address these challenges effectively.

What is the difference between Website Manager vs Content Manager?

AspectWebsite ManagerContent Manager
Primary FocusOversees website operations, technical maintenance, and user experienceCreates, manages, and curates website content
Required SkillsWeb development, SEO, analytics, project managementContent creation, editing, SEO, storytelling
Work EnvironmentIT teams, marketing, web developmentMarketing, editorial, content teams
Common CertificationsWeb certifications, SEO, analyticsContent marketing, SEO, writing courses

The main difference between a Website Manager and a Content Manager lies in their focus areas. The Website Manager handles the technical and operational aspects of the website, ensuring it runs smoothly and efficiently. The Content Manager concentrates on creating and managing content to engage visitors and support marketing goals. Both roles often collaborate but serve distinct functions within an organization.

How do you become a website manager?

To become a website manager, individuals typically need a combination of education in fields like computer science, web development, or digital marketing, along with experience managing websites and familiarity with content management systems such as WordPress or Drupal. Developing skills in project management, SEO, analytics, and web design can also be beneficial, and certifications like Google Analytics or PMP can enhance prospects.

What are the key skills and qualifications needed to thrive as a website manager?

To thrive as a Website Manager, you need a solid understanding of web development, content management systems (CMS), SEO best practices, and often a degree in computer science, digital marketing, or a related field. Familiarity with platforms like WordPress, Google Analytics, and basic HTML/CSS, as well as certifications in digital marketing or web analytics, are commonly required. Strong organizational skills, attention to detail, and effective communication help you collaborate with stakeholders and manage multiple projects. These skills ensure the website runs smoothly, effectively engages users, and supports the organization's business objectives.
What are popular job titles related to Website Manager jobs in Rochester, NY? For Website Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Website Manager jobs in Rochester, NY look for? The top searched job categories for Website Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Website Manager jobs? Cities near Rochester, NY with the most Website Manager job openings:
Website Manager jobs near you
Infographic showing various Website Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 14% Part Time, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $78,245 per year, or $37.6 per hour.

Marketing Manager

Park Grove Realty

Rochester, NY • On-site

$65K - $80K/yr

Full-time

Posted 15 days ago

Job description

Summary
Responsible for leading the company's marketing strategy in support of portfolio occupancy, resident retention, brand awareness and business growth objectives. Oversee the development and execution of strategic marketing initiatives, digital presence, reputation management, lead generation efforts and corporate communications while ensuring consistency of brand standard across the organization. Provides leadership to marketing support staff and collaborates with operational, development and executive teams to drive measurable performance results.
Duties and Responsibilities:
  • Lead the development and execution of marketing strategies that support portfolio occupancy, resident retention, brand awareness, and company growth objectives.
  • Partner with District Managers, Community Managers, development team members, and executive leadership to identify marketing opportunities in support of operational goals.
  • Supervise marketing support staff and third-party marketing partners, providing direction, prioritization, coaching, and quality control over marketing initiatives.
  • Oversee company and property branding to ensure consistency across websites, advertising, social media, collateral, signage, resident communications, and other marketing materials.
  • Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management.
  • Develop, monitor, and evaluate marketing performance metrics, lead generation activities, campaign effectiveness, website analytics, and occupancy trends; provide recommendations based on results.
  • Support leasing performance by monitoring lead conversion trends, identifying opportunities for improvement, and collaborating with property teams on strategic marketing initiatives.
  • Oversee the company's social media strategy, content direction, and performance objectives to ensure alignment with organizational goals and brand standards.
  • Lead corporate communications efforts, including marketing collateral, newsletters, company announcements, press releases, media relations, and public-facing communications.
  • Assist with marketing initiatives related to new developments, acquisitions, property transitions, and lease-up activities in collaboration with internal stakeholders.
  • Manage relationships with advertising agencies, creative vendors, media partners, consultants, and other external service providers while ensuring cost-effective delivery of services.
  • Assist in the development and administration of marketing budgets and ensure effective allocation of resources across marketing programs and initiatives.
  • Ensure compliance with Fair Housing requirements, accessibility standards, company policies, and established brand guidelines.
  • Perform other related duties as assigned.

Requirements
Education & Experience:
Bachelor's degree in Marketing, Communications, Business, Public Relations, Digital Media, or a related field with 3-5 years of prior experience developing and managing marketing strategies, digital campaigns, social media programs, corporate communications, and brand standards. Experience in real estate, multifamily housing, property management, development, leasing, hospitality, or a related industry a plus.
Competencies & Skills:
  • Strong leadership skills with the ability to guide, prioritize, and review the work of marketing support staff and vendor partners.
  • Excellent written and verbal communication skills with the ability to create clear, professional and brand-consistent messaging.
  • Strong understanding of marketing strategy, branding, digital advertising, social media, website management, SEO/SEM, and lead-generation practices.
  • Ability to interpret marketing data, campaign results, occupancy trends, lead performance, and website analytics to make actionable recommendations.
  • Strong project management, organizational, and follow-through skills with the ability to manage multiple priorities, deadlines, campaigns, and stakeholders.
  • Creative mindset with strong attention to detail, brand consistency, accuracy, and quality control.
  • Proficiency in Microsoft Office Suite and experience with digital marketing tools, design platforms, social media tools, website platforms, CRM systems, or similar software.
  • Ability to collaborate effectively with executive leadership, development team members, District Managers, Community Managers, vendors, and property-level employees.
  • Strong judgment, professionalism, and discretion when handling corporate communications, public-facing content, and sensitive messaging.
  • Ethical conduct, integrity, accountability, and sound decision-making.
  • Adaptability and willingness to evaluate new tools, technologies, platforms, and processes to improve marketing performance and operational efficiency.
  • Ability to balance strategic planning with hands-on execution in a growing organization.

Work Environment
The work environment is typical for an employee performing the essential functions of this job. Prolonged periods sitting at a desk and working on a computer. Climbing, bending, stooping, crouching, and lifting of items up to 15 lbs. may be required. The noise level in the work environment is usually moderate. Occasional travel or irregular hours may be required to fulfill the needs of the position.
Salary Description
$65,000 - $80,000 Annually

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