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Job Title
Web Program Specialist
Agency
Tarleton State University
Department
University Web Services
Proposed Minimum Salary
Commensurate
Job Location
Stephenville, Texas
Job Type
Staff
Job Description
Tarleton State University, a distinguished Doctoral National Comprehensive University, invites applications for the position of Web Program Specialist in the Department of University Web Services. As part of a vibrant academic community dedicated to excellence in teaching, research, and service, this role offers the opportunity to contribute meaningfully to a university that values innovation, collaboration, and inclusive growth. Join us in advancing knowledge and transforming lives-on campus and beyond. Tarleton State University continues to grow its impact across Texas, with four distinct campuses located in Stephenville, Fort Worth, RELLIS-Bryan and Waco, along with a robust online community that extends our reach even further.
At the heart of it all is Stephenville, where Tarleton State offers a dynamic environment for faculty and staff. From a lively live music scene and numerous local festivals to rich traditions rooted in the surrounding community, Stephenville provides a vibrant and welcoming atmosphere.
No matter where you're located-on campus or online-you are part of a mission that transforms lives and makes a difference across the state of Texas and beyond.
Important Immigration Information:
A Presidential proclamation issued on September 19, 2025, imposes a $100,000 fee on new H-1B petitions filed after September 21, 2025. Please be advised that Tarleton State University will NOT pay this fee. Therefore, if you need immigration sponsorship for your employment, we recommend that you consult with your private immigration counsel at your own expense to ascertain whether your current immigration status would make a potential offer of employment from Tarleton State University subject to this fee.
In addition, on January 27, 2026, Texas Governor Abbot issued a moratorium on the filing of any new H-1B unless approved by the Texas Workforce Commission. Accordingly, if you will now or in the future require sponsorship for employment visa status this moratorium may affect our ability to employ you should you be selected as the final candidate.
In this role the Web Program Specialist serves as the primary interface for engaging with university colleges, departments, faculty, and staff who have a digital presence related to Tarleton State University, typically, but not limited to www.tarleton.edu. Working with the manager of web applications, this person is responsible for supporting the overall program health of Tarleton State's web presence. This includes serving as a subject matter expert in digital information architecture (IA), web design, website maintenance, marketing strategy and planning, requirements gathering, project management, web content management including state/federal accessibility standards, and training.
The Web Program Specialist must be a strong communicator, diplomat, problem-solving marketer, with a bias towards action. Serves as Campus Security Authority (CSA).
In office position located on Tarleton State's main campus in Stephenville, Texas with normal work hours from Monday to Friday; from 8am to 5pm or as work requirements indicate, which may require work beyond normal business hours, weekends, and holidays. Some travel may be required.
Essential Duties/Responsibilities:
Site Launch and Web Update Process Improvement (30%)
• Manages and refines the web project intake process.
• Uses the 4P systems model (People, Product (i.e. web pages), Platform (i.e. WordPress or other), and Process) to ensure consistency, quality, and timeliness on web update deliverables (e.g. site launches, site refreshes, content updates, degree launches).
• Reports on project statuses regularly and adjusts priorities as needed.
• Holds post-mortem project recap discussions as needed to ensure continuous improvement in stakeholder engagement.
• Works with executive director of web ops and other MarCom leadership to improve overall marketing operations processes.
• Maintains website in accordance with marketing and branding program: site design, layout, content, navigation and overall web experience. Manages the webmaster@tarleton.edu inbox adhering to SLAs and ensuring the appropriate level of priority is given to all requests.
• Coordinates and implements overall strategies relating to site layout, content priorities, and site usability.
• Develops, implements, and maintains content management systems, search engine optimization, online multimedia and assists with social media integration.
• Works with Performance Marketing Manager to ensure website is best optimized for paid marketing campaigns.
• Works with outside vendors as needed on projects when additional web design, web development, and content creation resources may be needed.
MarCom Partner Relationship Management (25%)
• Meets with university stakeholders to collect requirements for website updates, site launches/refreshes, program changes, degree launches, and/or other digital initiatives.
• Drives project management of stakeholder digital initiatives from project discovery through stakeholder review and launch.
• Assists with any Tarleton State web presentations that may be used internally or externally.
• Consults, trains, coordinates, and mentors university content coordinators/editors on marketing strategies and best practices.
Digital Accessibility (20%)
• Ensures adherence to web content style guidelines, branding guidelines, accessibility and copyright laws, policies, and procedures.
• Manages the accessibility standard operating procedure and participates in executing the tasks assigned to Web Operations.
• Owns process and execution of accessibility audits for public website.
• Monitors and reports on our accessibility scores, putting a plan in place for continuous improvement.
• Coordinates responses to Office of Civil Rights (OCR) requests related to accessibility.
• Helps triage accessibility issues received through our website, working with digital accessibility officers to build and/or help communicate new solutions that improve usability for everyone.
Student Worker Development (15%)
• Coordinates student worker hiring process (job posting, interview scheduling, orientation dates).
• Responsible for onboarding student workers (space assignment, equipment, 30-60-90 plan).
• Manages the work assignments, priorities, and oversees training of any student workers.
• Maintains student worker calendar and time off reporting.
Marketing Operations Documentation (10%)
• Builds and maintains library of standard operating procedures (SOPs); maintains knowledge base.
• Develops training materials and job aides on marketing, web strategy, use of digital tools, and general professional development for internal stakeholders.
Minimum Qualifications
Required Education and Experience
• Bachelor's degree in marketing, computer science, management, or technical field or equivalent combination of education and experience.
• Three years demonstrated experience in hands-on marketing account management for partners/clients, or program management; strong preference for product and/or portfolio management at an agency for multiple clients; Experience in website management (i.e. WordPress); Excellent project management, communication, teamwork and diplomacy skills.
Required Knowledge, Skills, & Abilities:
• Strong problem-solving capabilities
• Ability to thrive in an ambiguous environment with changing priorities
• Familiarity with accessibility guidelines (WCAG 2.1 AA) and audit tools/plugins (e.g. Siteimprove, WAVE, Lighthouse)
• Ability to maintain the security and integrity of critical infrastructure, which may include communications systems, computer network and systems, cybersecurity systems, electrical grid, hazardous waste treatment system or water treatment system.
Preferred
• Master's degree in marketing, computer science, management, or technical field
• Online higher education experience preferred
• Experience driving results through teams in highly matrixed organizations
• Decisive, agile, strategic-thinking program manager with strong emotional intelligence
• Solid understanding of digital marketing and the intersection with traditional marketing tactics (out-of-home, print, etc.)
• Excellent MS Office skills with special emphasis on Excel and PowerPoint
• Excellent Project Management skills (Asana or equivalent)
Other Requirements:
• Position must be onsite due to responsibilities in supervising intern workers.
• Must be eligible to work in US.
• Open to candidates outside DFW willing to relocate at their own expense.
• Work hours: Mon-Fri; 8:00 AM - 5:00 PM or as work requirements indicate; This position may require work beyond normal business hours, weekends, and holidays.
• Some travel may be required.
Compensation & Benefits
Salary: Commensurate with experience
Salary Range:
The target base annual salary range is $49,000 up to $53,900 and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position.
We are proud to offer a comprehensive benefits package for full-time and qualifying part-time employees. Our Careers Page offers an overview of the great benefits we offer; for detailed information visit our Benefits Information page.
Qualified candidates are encouraged to submit a completed application for consideration. Initial review of applications will begin immediately and continue until position is filled.
Application Procedure:
During the application process applicants have one opportunity to enter the requested information, upload documents and Submit the application. Applicants will not be able to make changes or add additional documents once the application materials have been submitted via "Submit" action.
Employment applications must include:

• Completed online application
• Cover Letter / Letter of Interest addressing qualifications
• Curriculum Vitae or Resume
• At least 3 current professional references and their full contact information

Applications received by Tarleton State University must have all job application data entered. Failure to provide all job application data could result in an invalid submission and a rejected application. "See resume" is not an acceptable entry in the job application. Incomplete applications will not be considered.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.
Equal Opportunity/Veterans/Disability Employer.