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... programming, and seasonal moments worth amplifying. This position supplies the rest of the ... Drive portfolio web content for organic and AI-driven discovery, including keyword research, briefs ...
... programming, and seasonal moments worth amplifying. This position supplies the rest of the ... Drive portfolio web content for organic and AI-driven discovery, including keyword research, briefs ...
... programming, and seasonal moments worth amplifying. This position supplies the rest of the ... Drive portfolio web content for organic and AI-driven discovery, including keyword research, briefs ...
Web Developer & Marketing Posted by Rise Talent Advisors on behalf of a confidential client ... Create and organize content such as blog posts, property and investment pages, market updates, and ...
Quick apply
Web Developer & Marketing Posted by Rise Talent Advisors on behalf of a confidential client ... Create and organize content such as blog posts, property and investment pages, market updates, and ...
Web Developer & Marketing Posted by Rise Talent Advisors on behalf of a confidential client ... Create and organize content such as blog posts, property and investment pages, market updates, and ...
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Web Developer & Marketing Posted by Rise Talent Advisors on behalf of a confidential client ... Create and organize content such as blog posts, property and investment pages, market updates, and ...
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Web Content Developer information
See Utah salary details
$17.94 - $23.18
15% of jobs
$23.18 - $28.41
7% of jobs
$30.46 is the 25th percentile. Wages below this are outliers.
$28.41 - $33.64
7% of jobs
$33.64 - $38.87
16% of jobs
The median wage is $40 / hr.
$38.87 - $44.11
22% of jobs
$44.11 - $49.34
6% of jobs
$52.61 is the 75th percentile. Wages above this are outliers.
$49.34 - $54.57
2% of jobs
$54.57 - $59.80
13% of jobs
$59.80 - $65.04
11% of jobs
$65.04 - $70.27
0% of jobs
$70.27 - $75.50
1% of jobs
$17
$42
$75
How much do web content developer jobs pay per hour?
What Is a Web Content Developer?
As a web content developer, you curate and develop written and video content to populate an organization's website. Web content development focuses on creating blog posts, videos, podcasts, and more to aid in marketing efforts and to create better user experiences for customers. You use a wide range of software from word processors to video editing tools. You have a comprehensive understanding of search engine analytic tools to determine how best to appear in browser search results. A web content developer often oversees teams of writers, videographers, and other creatives to make quality content. You must closely monitor shifts in how search engines operate to direct content production accordingly.
What are the key skills and qualifications needed to thrive as a Web Content Developer, and why are they important?
What are Web Content Developers?
What are some common challenges faced by Web Content Developers, and how can they be addressed?
What jobs in the US pay 300,000 a year?
What jobs will no longer exist in 2030?
What is a web content developer?
What is the difference between Web Content Developer vs Web Content Writer?
| Aspect | Web Content Developer | Web Content Writer |
|---|---|---|
| Primary Role | Designs, develops, and manages website content and functionality | Creates written content for websites, blogs, and articles |
| Skills | HTML, CSS, basic web development, content management systems | Excellent writing, SEO, research skills |
| Credentials | Web development or related certifications often preferred | Writing or journalism degrees often preferred |
| Work Environment | Collaborates with designers and developers in digital teams | Works independently or with marketing teams to produce content |
While both roles focus on website content, Web Content Developers handle technical aspects and site functionality, whereas Web Content Writers focus on creating engaging written material. Understanding these differences helps employers and job seekers target the right skills and responsibilities for each position.
What jobs pay $10,000 a month without a degree?

Full-time
Posted 24 days ago
Job description
Department: Marketing
Reports To: Director of Performance Marketing
Status: Full Time, Year Round
Summary
Grand America Hotels & Resorts is seeking a Content Marketing Manager to build a portfolio-wide web content engine that generates demand at each property. The way guests find a hotel or ski resort, and decide to book, increasingly runs through search results, AI-generated answers, and editorial content, and the portfolio needs a dedicated role to amplify that demand.
This is a portfolio-wide demand generation role, working with eight world-class hotels and ski resorts. Approximately 70% of the role is digital content creation: webpages, destination guides, and editorial that rank, convert, and connect each property to the experiences guests are actively pursuing. The remaining 30% drives earned media and PR for the larger portfolio. The ideal candidate is a data-led identifier of opportunity and a fast, versatile writer who leverages AI tools to build content across distinct property voices.
This matrixed role sits on the Performance Marketing team and partners with the Marketing Technology team on analytics and the technical foundation of discovery, with the Creative team on the visual assets that bring digital content to life, and with property marketing teams to surface the stories, programming, and seasonal moments worth amplifying. This position supplies the rest of the marketing organization, including email, paid, and social, with material to amplify across every channel.
Essential duties and responsibilities include the following. Other duties may be assigned.
- Content Strategy & Demand Identification: Use search data, intent signals, and analytics to map each property's strengths to high-intent search topics and build a quarterly portfolio content roadmap. Prioritize content that captures bookable demand, including proximity to attractions, event programming, and local experiences. Define performance metrics in partnership with MarTech and Performance.
- Digital Content & Webpage Development: Write, build, and optimize webpages, blogs, destination guides, and editorial content across each property website in the property's distinct voice. Operate within CMS and DX workflows in partnership with the MarTech and property teams.
- SEO & AI Optimization: Drive portfolio web content for organic and AI-driven discovery, including keyword research, briefs, editorial structure, internal linking, and generative-search visibility. Partner with MarTech, which owns the technical foundation, and with property teams who run day-to-day operational content, stepping in to cover high-intent topics and portfolio-level opportunities.
- Earned Media & PR: Lead portfolio-level earned media strategy and storytelling, partnering with the PR lead and agency resource at each property who own day-to-day execution for their brand. Stay integrated into each property's PR strategy to amplify property narratives at the portfolio level and translate earned media wins into digital assets, including features, newsroom content, and link-building.
- Property Partnership & Cross-Channel Amplification: Package new web content into briefs that Email, Paid Media, and property social leads can amplify across channels. Maintain a regular cadence with property marketing teams to surface stories, launches, and seasonal narratives, and use performance data to refine future focus.
- Measurement & Optimization: Use analytics and reporting infrastructure, including Google Analytics, Search Console, and SEO/AEO platforms, to continuously track web content and earned media performance. Monitor rankings, traffic, and conversion to surface what's working, refine underperforming pages and inform future content investment.
Essential requirements and preferred qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- 3-5 years of content marketing experience with demonstrated ownership of organic search performance
- Strong writing portfolio across editorial, web, and long-form content; able to shift voice across distinct brands
- AI-forward approach to content production, with demonstrated ability to use tools like Claude to accelerate research, drafting, and editorial output while maintaining quality and distinct property voices
- Experience working with SEO tools (SEMrush, Google Search Console) and familiarity with AI search optimization concepts (AEO/GEO)
- Comfort using analytics tools (Google Analytics, Tableau) to inform content strategy
- Hands-on experience in Content Management (CMS) systems for publishing website content. This role will work within Kentico, Strapi, and WordPress.
- Experience managing agency partners (PR, content, or SEO)
- Strong project management discipline; able to run an editorial calendar across multiple brands and stakeholders
- Hospitality, travel, sports/outdoors, destination, or multi-brand portfolio marketing experience preferred
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
About Grand America Hotel
Sourced by ZipRecruiter
Industry
Traveler accommodation
Company size
1,001 - 5,000 Employees
Headquarters location
Salt Lake City, UT, US
Year founded
2001