As a web content developer, you curate and develop written and video content to populate an organization's website. Web content development focuses on creating blog posts, videos, podcasts, and more to aid in marketing efforts and to create better user experiences for customers. You use a wide range of software from word processors to video editing tools. You have a comprehensive understanding of search engine analytic tools to determine how best to appear in browser search results. A web content developer often oversees teams of writers, videographers, and other creatives to make quality content. You must closely monitor shifts in how search engines operate to direct content production accordingly.