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Web Analytics Manager Jobs in Wisconsin (NOW HIRING)

Menards, Inc.

Web Editor

Eau Claire, WI · On-site

... analytics while iterating on strategic improvements. * Other duties as assigned by the E-Commerce General Manager and E-Commerce Web Merchandiser. Skills & Requirements POSITION REQUIREMENTS:

New

Shine United

Data Analyst

Madison, WI · On-site

Strong proficiency in web analytics platforms (GA4 required). * Experience with tag management systems (Google Tag Manager preferred). * Experience with data visualization tools (TapClicks preferred)

Shine United

Data Analyst

Madison, WI · On-site

Strong proficiency in web analytics platforms (GA4 required). * Experience with tag management systems (Google Tag Manager preferred). * Experience with data visualization tools (TapClicks preferred)

Menard, Inc

Web Editor

Eau Claire, WI

... analytics while iterating on strategic improvements. * Other duties as assigned by the E-Commerce General Manager and E-Commerce Web Merchandiser.

New

Pailin Group Psc

WI · On-site

Reporting to the VP, Digital Marketing, the Director, Channel Optimization manages and leads a highly-experienced team that encompasses UX/CX, web analytics, SEO, SEM, and programmatic advertising ...

Sigma Commercial LLC

Digital Marketer

Milwaukee, WI · On-site

Proficiency with web analytics tools (Google Analytics) and marketing automation platforms. Excellent written and verbal communication skills. Strong analytical and project management skills.

ApartmentIQ

Inbound Marketing Manager

Madison, WI · On-site

You'll work horizontally across web, analytics, content, and paid, working closely with Demand Gen ... Organic Channel Management: Oversee organic distribution strategies across company social channels ...

Apex Systems

Optimizely Web Developer

Waukesha, WI · On-site

Utilize Optimizely CMS / Episerver for efficient content management and dynamic experiences on our ... such as analytics and tagging tools (GA, GTM, Amplitude), email marketing platforms, and ...

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All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Wisconsin

Web Analytics Manager information

See Wisconsin salary details

$39.4K

$81.6K

$145.3K

How much do web analytics manager jobs pay per year?

As of Jul 14, 2026, the average yearly pay for web analytics manager in Wisconsin is $81,608.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $95,400.00 per year, depending on experience, location, and employer.

What does a Web Analytics Manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by Web Analytics Managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a Web Analytics Manager, and why are they important?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
What are popular job titles related to Web Analytics Manager jobs in Wisconsin? For Web Analytics Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Web Analytics Manager jobs in Wisconsin look for? The top searched job categories for Web Analytics Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Web Analytics Manager jobs? Cities in Wisconsin with the most Web Analytics Manager job openings:
Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in Wisconsin as of July 2026, with employment types broken down into 1% Internship, 90% Full Time, 6% Part Time, 1% Temporary, and 2% Contract. Highlights an 79% Physical, 5% Hybrid, and 16% Remote job distribution, with an average salary of $81,608 per year, or $39.2 per hour.
Web Editor

Web Editor

Menards, Inc.

Eau Claire, WI • On-site

Full-time

Posted 3 days ago

New

Menards rating

7.4

Company rating: 7.4 out of 10

Based on 960 frontline employees who took The Breakroom Quiz

7th of 46 rated home improvement retailers

Job description

POSITION SUMMARY:
The E-Commerce Web Editor is responsible for creating, proofing, editing, and optimizing written content across Menards.com and maintaining our style guide for content. The Web Editor works under the direction of the Web Merchandiser ensuring standards for written content are met and that all content is optimized for SEO and AEO. The Web Editor is responsible for ensuring content accuracy, reinforcing brand voice standards across the site, and improving SEO and AEO page ranking.
PRIMARY RESPONSIBILITIES:
  • Create, edit, proofread, and publish web content while maintaining brand voice and editorial standards.
    • Including Buying Guides, SEO Text, on-site How-To Articles, and Product Enhanced Content.
  • Proof and publish website content updates.
  • Proof Private Label packaging.
  • Ensure web content is accurate, current, accessible, and optimized for user experience.
  • Proof and audit all website tagging to ensure accurate analytics.
  • Utilize AI-powered tools to enhance content creation, editing, and workflow efficiency.
  • Monitor AI-generated content for quality, accuracy, compliance, and brand consistency.
  • Analyze website performance and provide recommendations on improvements for SEO and AEO.
  • Align web content strategies with business objectives and customer needs.
  • Analytical research and categorization of best practices within core competencies to develop and maintain our ideal standards.
  • Translate business requirements into effective digital content solutions and test and prove effectiveness from analytics while iterating on strategic improvements.
  • Other duties as assigned by the E-Commerce General Manager and E-Commerce Web Merchandiser.
Skills & Requirements
POSITION REQUIREMENTS:
  • Bachelor's degree in English, Journalism, Marketing, Business, or related field is preferred.
  • Experience using AI tools for content creation, optimization, or workflow automation.
  • Understanding of SEO and AEO best practices and content strategy.
  • Proficiency with web analytics platforms
  • Strong writing, editing, and proofreading skills.
  • Excellent analytical and problem-solving abilities.
  • Must be detail oriented
  • Must be able to work both independently and on a team
  • Must be able to set priorities and hit strict deadlines
  • Must be willing to work overtime & occasional weekends
  • Must be proficient with Microsoft Excel, Word, Outlook
  • Must be willing to relocate to Eau Claire, WI
  • Must be available to work 40 hours/week, plus overtime as needed
  • Must have a positive attitude
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What Menards employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Menard

Sourced by ZipRecruiter

A family-owned company started in 1958, Menards® is headquartered in Eau Claire, Wisconsin and has more than 300 home improvement stores. Today, Menards® is known throughout the home improvement industry as the low price leader; it's no wonder our famous slogan Save BIG Money!® is so widely known and easy to remember. Menards® has always been committed to providing high-quality customer service. Whether it's through helping customers design and/or calculate projects with our Design-It Center and Project Calculator programs, helping with an order, answering questions about merchandise or how to do a project, our service to our customers is number one.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Truax, WI, US

Year founded

1958

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