1

Web Analytics Manager Jobs in Madison, WI (NOW HIRING)

The Senior Business Analyst - Web Portals will partner with business and technology teams to ... Manages multiple projects simultaneously and completes timely Hardware and equipment will be ...

The Senior Business Analyst - Web Portals will partner with business and technology teams to ... Manages multiple projects simultaneously and completes timely Hardware and equipment will be ...

Budget Management: * Manage and allocate budgets effectively across various growth channels ... Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data ...

Budget Management: * Manage and allocate budgets effectively across various growth channels ... Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data ...

next page

Showing results 1-20

People also search for

Web Analytics Manager information

See Madison, WI salary details

$39.3K

$81.5K

$145.1K

How much do web analytics manager jobs pay per year?

As of Jun 11, 2026, the average yearly pay for web analytics manager in Madison, WI is $81,468.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,400.00 and $95,200.00 per year, depending on experience, location, and employer.

What does a Web Analytics Manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by Web Analytics Managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a Web Analytics Manager, and why are they important?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
What are popular job titles related to Web Analytics Manager jobs in Madison, WI? For Web Analytics Manager jobs in Madison, WI, the most frequently searched job titles are:
What job categories do people searching Web Analytics Manager jobs in Madison, WI look for? The top searched job categories for Web Analytics Manager jobs in Madison, WI are:
What cities near Madison, WI are hiring for Web Analytics Manager jobs? Cities near Madison, WI with the most Web Analytics Manager job openings:

Application Analyst - Web

Sub-Zero & Wolf Appliance

Madison, WI • On-site

$83K - $83K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 5 days ago


Job description

Sub-Zero, Wolf, and Cove, the leading manufacturer of luxury kitchen appliances, is a longstanding, family-owned company in the Madison area. Icons of design and paragons of performance and quality, Sub-Zero, Wolf, and Cove are the refrigeration, cooking, and dishwashing specialists found in world’s most luxurious homes. We look for team members who are driven by innovation and excellence, striving to serve our customers by doing what is right—with integrity, teamwork, and accountability.
This role will support IT teams by providing knowledge and administration specific to our Web-based platforms such as Adobe Experience Cloud. This includes performing configuration, platform governance, and environment-level administration across multiple digital systems.
Candidates will work closely with cross-functional technical teams to enhance, administer, and optimize our Web-based platforms, including those within the Adobe ecosystem, and ensuring our digital platform remains stable, scalable, and aligned to business needs.
Growth and development are important aspects of this position. Whether you aspire to be a leader or a technical expert, this position will set you up for success in the future. 

Primary Responsibilities 

This position requires strong analytical capabilities, attention to detail, and a solid understanding of both business needs and technical application behavior. The Application Analyst supports Adobe Experience Manager (AEM) and additional Web-supported applications through configuration, environment oversight, and process improvements. 
They will collaborate with development teams, content authors, and business stakeholders to ensure stable, performant, and well-governed digital platforms. This includes the administration aspects of deployments, managing access, maintaining workflows, and assisting with troubleshooting across multiple applications. 
Because this position interacts with both technical personnel and business managers, strong interpersonal and communication skills are essential. 

This role will be involved in providing: 

  • Administration and configuration of Web environments, including user management, permissions, workflows, tagging, and content governance 
  • Configuration-based support across the full suite of applications owned by the Web team and adjacent teams within IT 
  • Day-to-day management and configuration within Adobe Experience Cloud and related applications  
  • Collaboration with development teams to support administrative aspects of deployments and environment refreshes 
  • User and permission management across Web platforms, ensuring proper access and governance 
  • Monitoring system health, performance, and logs, while identifying areas for optimization 
  • Troubleshooting workflow problems, integrations, and system errors 
  • Coordination with enterprise partners on tickets, escalations, and platform upgrades 
  • Documentation of processes, environment configurations, and technical standards 
  • Administrative support for enterprise initiatives that involve integrations, APIs, and third-party services 
  • Assistance with establishing best practices for tagging, assets, content workflows, and content lifecycle management 

We value our employees by providing:

  • Competitive compensation based on skills
  • Industry leading health, dental, and vision plans
  • Generous 401 (K) savings and profit sharing
  • On-site UW Health clinic, fitness center, and walking paths
  • Education assistance and internal training programs
  • Electric vehicle charging
  • Maternity & paternity leave
  • Interested in learning more on our robust benefits package we offer? Click here!

This position requires a pre-employment drug/alcohol test and background check, which will be administered after a conditional job offer is extended. A negative drug/alcohol test result is required for employment. Refusal to take the test or a positive result may disqualify a candidate from further consideration.  All drug testing will be conducted in accordance with federal and state laws.