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Web Analytics Manager Jobs in Madison, WI (NOW HIRING)

SmartIPlace

.NET Developer

Madison, WI · Remote

$45 - $50/hr

... access management platforms such as Okta is preferred. Other projects in flight and upcoming ... Project duties include requirements analysis, design, front-end and back-end web application ...

Sub-Zero, Inc.

Application QC Analyst I

Madison, WI · On-site

$60 - $90/hr

Candidates willparticipate as part of a team of developers and analysts to enhance and maintain our ... Preferred Familiarity with major enterprise web applications such as content management platforms ...

Dellfor Technologies

senior .net developer

Madison, WI · On-site

$55.50 - $70.50/hr

Use automated analysis tools to calculate scalability and performance of web solutions. * Computer Science, DataStructures, Algorithms, Memory Management * Strong understanding of OOP and modern ...

Dellfor Technologies

senior java developer

Madison, WI · On-site

$57.75 - $73.50/hr

... in analysis, design, implementation and testing of Client/Server Applications, Web Based ... Developed ANT and Maven scripts for dependency management and to build and deploy J2EE Applications.

SmartIPlace

.Net Developer [ Hybrid]

Madison, WI · On-site

Project duties include requirements analysis, design, front-end and back-end web application ... of project management principles * 3 years - Familiar with TFS/Azure DevOps * 3 years ...

Beacon Technologies

Sr. Business Analyst

Madison, WI · On-site

$110 - $140/hr

Manage essential process documentation for project implementation of functional and technical ... Experience working with an external web development vendor and internal leadership, using strong ...

SmartIPlace

Full Stack .NET Developer

Madison, WI · Remote

$50 - $55/hr

Tasks * Project duties include requirements analysis, front-end and back-end web application ... management principles * 5 years - Familiarity with version control systems (i.e., Git) and Jira

Stantec

Geospatial Analyst

Madison, WI · On-site

As a Geospatial Analyst with Stantec you will provide technical support which includes mapping ... Prepare web maps, online dashboards, and manage data for field survey crews, using applications and ...

Stantec

Geospatial Analyst

Madison, WI · On-site

As a Geospatial Analyst with Stantec you will provide technical support which includes mapping ... Prepare web maps, online dashboards, and manage data for field survey crews, using applications and ...

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All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Madison, WI

Web Analytics Manager information

See Madison, WI salary details

$38.9K

$80.6K

$143.5K

How much do web analytics manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for web analytics manager in Madison, WI is $80,588.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,800.00 and $94,200.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are popular job titles related to Web Analytics Manager jobs in Madison, WI?

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The top searched job categories for Web Analytics Manager jobs in Madison, WI are:

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Cities near Madison, WI with the most Web Analytics Manager job openings:

Web Analytics Manager jobs near you

Application QC Analyst I

Sub-Zero & Wolf Appliance

Madison, WI

Full-time

Medical, Dental, Vision, Retirement

Re-posted yesterday

Job description

Sub-Zero, Wolf, and Cove the leading manufacturer of luxury kitchen appliances is a longstanding, family-owned company in the Madison area. Icons of design and paragons of performance and quality, Sub-Zero, Wolf, and Cove are the refrigeration, cooking, and dishwashing specialists found in world’s most luxurious homes. We look for team members who are driven by innovation and excellence, striving to serve our customers by doing what is right—with integrity, teamwork, and accountability. 

Candidates will participate as part of a team of developers and analysts to enhance and maintain our digital presence, focusing on ongoing projects for our corporate website, mobile, and related applications. 

Growth and development are important aspects of this position. Whether you aspire to be a leader or a technical expert, this position will set you up for success in the future.   

Primary Responsibilities  

This position requires individuals to be meticulous with strong analytical and problem-solving abilities. Must understand and conceptualize applications from both a technical/programming perspective and a business point of view. They will follow an SDLC methodology for Software Quality checking by reviewing original business requirements, creating or assisting with the creation of test plans, executing the plans, and documenting any found issues. This role could also assist with the deployment of applications to the business, help perform user training, and support rollouts to the business.  

This role will work closely with development teams to ensure the quality and performance of Sub-Zero's customer-facing website, including mobile applications that will support field partners. The role requires expertise in web and mobile testing methodologies and an understanding of manual and automated test processes.  

Because this position will deal with both technical personnel and business managers and participate on project teams, strong interpersonal and communication skills are needed. 

This role will be involved in providing: 

  • Consults with customers to identify current operating procedures and to clarify program objectives. 
  • Must be able to work independently and as part of a development team working on small, medium, large, and enterprise projects. 
  • Execute business application requirements for functional business areas. 
  • Ensure that web and mobile applications function consistently across various browsers, devices, and operating systems 
  • Collaborate with developers, analysts, and business stakeholders to test and verify backend APIs, ensure proper data flow, and validate requirements for front-end applications 
  • Ensure usability and accessibility standards are met within various applications 
  • A basic understanding of relational database practices. 
  • Familiarity with major enterprise database programs such as SQL Server. 
  • Create logical and physical data flow models. 
  • Address data quality issues with clients and management. 
  • A certain degree of creativity and latitude is required. 
  • Write IT test plans and execute IT & Business-created test plans 
  • Recommend system changes and enhancements 

We value our employees by providing:

  • Competitive compensation based on skills
  • Industry leading health, dental, and vision plans
  • Generous 401 (K) savings and profit sharing
  • On-site UW Health clinic, fitness center, and walking paths
  • Education assistance and internal training programs
  • Electric vehicle charging
  • Maternity & paternity leave
  • Interested in learning more on our robust benefits package we offer? Click here!

This position requires a pre-employment drug/alcohol test and background check, which will be administered after a conditional job offer is extended. A negative drug/alcohol test result is required for employment. Refusal to take the test or a positive result may disqualify a candidate from further consideration.  All drug testing will be conducted in accordance with federal and state laws.

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