Web Analytics Manager Jobs in Madison, WI (NOW HIRING)

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Job Description

How will you make an impact?

The Senior Manager, Global Market Development plays a critical leadership role within the Protein and Cell Analysis (PCA) business leading new product launch commercialization strategy and execution excellence.

Lead and standardize the global commercialization marketing strategy and execution process for new product introductions (NPIs), ensuring disciplined stage-gate delivery, launch readiness, sales enablement, and post-launch performance optimization. This ensures that innovations are not only strategically positioned but flawlessly launched and adopted in market.

The Sr. Manager contributes to business performance through strategic marketing leadership, demand generation, and strong global-regional alignment, while operating within the broader portfolio and financial strategy defined by senior leadership. This is not a commercial/sales role and preferred candidates will have demonstrated experience in developing and executing go-to-market strategies, demand generation through digital channels and sales enablement, and a keen ability to translate data into tangible customer insights.

This is an on-site position.

What will you do?

1. New Product Commercialization Strategy & Launch Excellence

• Own global NPI go-to-market commercialization strategy, planning and execution rigor for protein and cell analysis business.
• Lead cross-functional launch readiness in partnership with Product Management, Program management, R&D, Regional Marketing and Commercial teams.
• Ensure completion of all stage-gate marketing deliverables.
• Develop:
  • Global launch playbooks
  • Value propositions and messaging hierarchies
  • Sales enablement tools and training materials
  • Launch campaign toolkits for regional deployment
• Establish launch KPIs and post-launch performance dashboards.
• Drive continuous improvement of launch effectiveness and time-to-revenue.

2. Demand Generation & Channel Optimization

• Develop and execute integrated global campaigns across:
  • Digital (SEM, SEO, display, video, social)
  • Email automation
  • Web and content marketing
  • Trade shows and scientific events
• Optimize channel mix to maximize ROI and funnel acceleration.
• Establish and manage campaign performance dashboards.
• Translate analytics into tactical adjustments to achieve revenue targets.
• Manage regional advertising and promotional budgets within approved AOP.

3. Market Analytics & Insights

• Gather and synthesize Voice of Customer (VOC) and Voice of Sales (VOS).
• Provide actionable insights to refine segmentation and campaign strategy.
• Support revenue forecasting for owned programs.

4. People Leadership & Cross-Functional Influence

• Lead and develop a team of marketing professionals.
• Drive accountability, professional growth, and performance rigor.
• Influence across Product Management, R&D, Sales, Pricing, and Regional Marketing.
• Operate effectively within a highly matrixed global environment.
• Present marketing strategies and results to senior leadership.

Qualifications

Education

• Bachelor’s degree in Biology, Biochemistry, Cell Biology, Marketing, Business, or related field
• Advanced degree preferred

Experience

• 10+ years in market development or strategic marketing within life sciences
• Demonstrated product commercialization and NPI leadership experience; Experience commercializing/launching instruments, reagents, and/or consumables
• 3+ years people management experience
• Strong digital marketing expertise with measurable campaign impact
• Proven ability to translate analytics into revenue-driving decisions

Compensation and Benefits

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs

• Employee assistance and family support programs, including commuter benefits and tuition reimbursement

• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards