Web Analytics Manager Jobs in Minnesota (NOW HIRING)

Priority consideration will be given to applications received by August 9th. 

The Web Content & Digital Experience Lead serves as the primary web strategist, content architect, and digital experience specialist for the College of Science and Engineering (CSE). This position is responsible for strengthening the colleges web ecosystem and ensuring its digital experiences are accessible, audience-centered, strategically organized, and aligned with college and University priorities.

The Web Content & Digital Experience Lead oversees web content governance, information architecture, accessibility, search engine optimization, and user experience improvements across the colleges primary digital properties. The position works closely with embedded communicators, departmental web editors, information technology teams, and University partners to ensure CSEs digital presence effectively serves prospective and current students, faculty, staff, alumni, industry partners, and other key audiences.

The position plays an important role in establishing shared standards and improving the effectiveness of a large, decentralized web environment. Success in this role requires expertise in content management systems, accessibility standards, user experience principles, digital governance, web analytics, and cross-functional collaboration.

Location and Work Environment

Location: Twin Cities Campus, University of Minnesota
Work Environment: Hybrid

Expected Work Schedule

• MondayFriday, 8 a.m.4:30 p.m.
• Minimum of three days per week in the office, with Monday and Wednesday expected as on-campus collaboration days
• Up to two days per week remote, consistent with department and University policies
• Occasional evening or weekend work may be required to support major website launches, urgent web updates, college initiatives, or time-sensitive matters

Primary Responsibilities

45% Lead Web Strategy, Information Architecture, and User Experience

• Serve as the primary administrator and strategic lead for the colleges web properties within the Universitys content management system.
• Create, configure, and maintain web content, page layouts, navigation structures, and digital components that support communications and institutional priorities.
• Develop and maintain information architecture, site taxonomies, navigation systems, and content structures that help audiences find and understand the information they need.
• Analyze user behavior, navigation patterns, search activity, and website performance to identify opportunities to improve the digital experience.
• Develop and implement search engine and generative AI optimization strategies, metadata standards, redirect plans, and content optimization practices.
• Collaborate with college and departmental partners to develop digital experiences that support student recruitment, research visibility, reputation, alumni engagement, and other strategic objectives.
• Plan and conduct content inventories, website audits, and user experience assessments to identify outdated, duplicative, or ineffective content.
• Recommend and implement ongoing improvements based on audience needs, analytics, accessibility requirements, and institutional priorities.

30% Lead Accessibility and Web Quality

• Serve as one of the colleges primary resources for digital accessibility standards, requirements, and best practices.
• Audit websites and digital content to assess alignment with University policies and Web Content Accessibility Guidelines (WCAG).
• Identify, prioritize, and help remediate accessibility issues involving page structure, alternative text, color contrast, navigation, documents, multimedia, and other digital content.
• Manage web quality assurance and monitoring tools that support accessibility, usability, content accuracy, and policy compliance.
• Work with content owners to develop practical remediation plans and address recurring accessibility or content-quality concerns.
• Monitor changes to accessibility requirements and advise college partners about their implications for web content and publishing practices.
• Incorporate accessibility into website planning, content development, redesigns, and other digital projects from the outset.

20% Establish Web Governance and Support Content Contributors

• Develop and maintain web governance standards, content guidelines, publishing practices, and shared expectations for decentralized content contributors.
• Provide consultation, training, documentation, and ongoing support to departmental web editors and communicators across the college.
• Build productive relationships with web contributors who have varying levels of technical expertise and communications responsibilities.
• Help departments organize and improve their web content while balancing local needs with college and University standards.
• Promote consistent implementation of University branding, accessibility requirements, content standards, and digital policies.
• Develop scalable resources, templates, and processes that improve content quality and make web publishing more efficient.
• Clarify ownership and establish review practices that help keep high-priority content accurate, current, and useful.

5% Support Analytics, Strategic Projects, and University Partnerships

• Develop and maintain a strong working relationship with partners in CSE Information Technology and the central Office of Information Technology, recognizing that CSE is one of many University clients and working collaboratively to communicate needs, priorities, and timelines.
• Partner with the Digital Marketing & Analytics Lead to implement web analytics, conversion tracking, and campaign measurement strategies.
• Support the implementation and quality assurance of Google Analytics, Google Tag Manager, event tracking, and related measurement tools.
• Support website redesigns, content migrations, platform upgrades, and other major digital initiatives.
• Represent CSE on University web governance committees, digital strategy groups, and related working groups.
• Collaborate with Advancement, Student Services, and other institutional partners on web initiatives and policy implementation.
• Support urgent web communications, homepage updates, and time-sensitive digital content deployment when needed.
• Coordinate vendor relationships and external web support as assigned.
• Perform other duties as assigned.

Required Qualifications

• Bachelors degree in web design, digital media, communications, information architecture, human-computer interaction, information technology, or a related field.
• Four years of professional experience in web content management, user experience, digital communications, web administration, or a related area.
• Experience managing and publishing content within an enterprise content management system.

Preferred Qualifications

• Experience working in higher education, research, government, or another large, decentralized organization.
• Experience managing websites within Drupal or a comparable enterprise content management system.
• Experience using accessibility and quality assurance tools such as Siteimprove or similar platforms.
• Knowledge of search engine optimization and web content optimization practices.
• Demonstrated knowledge of web accessibility standards and digital accessibility best practices.
• Experience conducting accessibility reviews and implementing or coordinating accessibility improvements.
• Experience using web analytics, website quality assurance tools, or digital performance monitoring platforms.
• Experience organizing complex web content and improving navigation, information architecture, or user experience.
• Demonstrated ability to collaborate with content contributors, technical partners, and stakeholders with differing needs and levels of web expertise.
• Familiarity with Google Analytics, Google Tag Manager, and digital measurement frameworks.
• Experience conducting large-scale website audits, content inventories, redesigns, or content migration projects.
• Working knowledge of HTML, CSS, and web publishing principles.
• Experience developing web governance standards, documentation, templates, or publishing workflows.
• Experience providing training, consultation, and support to decentralized content contributors.
• Experience applying user research, usability testing, or audience insights to improve digital experiences.
• Strong organizational, analytical, and problem-solving skills.
• Excellent written, verbal, and interpersonal communication skills.

About the College of Science and Engineering

The College of Science and Engineering (CSE) is ranked among the top engineering and science academic programs in the country. The college includes 12 academic departments offering a wide range of degree programs at the baccalaureate, masters, and doctoral levels.

For more information about the College of Science and Engineering Office of the Dean, visit https://cse.umn.edu/.

Pay Range: $77,500 $100,000 per year; depending on education/qualifications/experience 

Time Appointment: 100% Appointment

Position Type: Faculty and P&A Staff 

Please visit the Office of Human Resources website for more information regarding benefit eligibility.

The University offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services 
• Employee Assistance Program with eight sessions of counseling at no cost
• Employee Transit Pass with free or reduced rates in the Twin Cities metro area

While our salary ranges provide a framework, it is important to note that most of the
time, the initial pay may not reach the maximum of the range. This approach ensures
that compensation reflects the value and unique contributions of each candidate while
maintaining equity within our organization. As part of our commitment to fair and
equitable compensation, please be aware that the salary offered to incoming candidates
will be based on their individual credentials and experience.

Applications must be submitted online.  To be considered for this position, please click the Apply button and follow the instructions.  You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission.  The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.  To learn more about diversity at the U:  http://diversity.umn.edu

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

The University of Minnesota, Twin Cities (UMTC)

The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnershi