ZipRecruiter

Log In

1

Web Analytics Manager Jobs in Mapleton, MN (NOW HIRING)

Xcel Energy

Business Support Specialist

Mankato, MN · On-site

$25.60 - $35.87/hr

Plant records management system, Web site management, meeting and minutes preparation, back-up ... Provide analysis of actual and/or historical financial results compared to budget. Provide specific ...

Xcel Energy

Business Support Specialist

Mankato, MN · On-site

$25.60 - $35.87/hr

Plant records management system, Web site management, meeting and minutes preparation, back-up ... Provide analysis of actual and/or historical financial results compared to budget. Provide specific ...

Compeer Financial

Salesforce Developer

Mankato, MN · On-site

$75K - $114K/yr

Analytical mindset with the ability to solve complex problems and design efficient solutions ... Ability to manage tasks independently, prioritize multiple projects, and meet established deadlines.

Compeer Financial

Salesforce Developer

Mankato, MN · Hybrid

$756/wk

Analytical mindset with the ability to solve complex problems and design efficient solutions ... Ability to manage tasks independently, prioritize multiple projects, and meet established deadlines.

Mankato Motor Company

Body Shop Technician

Mankato, MN · On-site

$20 - $28/hr

Continued education, manufacturer hands on and web-based training * Clean and professional work ... Damage Analysis and Estimating, Mechanical and Electrical Components, Non-Structural Analysis and ...

Mankato Motor Company

Body Shop Technician

Mankato, MN · On-site

$20 - $28/hr

Continued education, manufacturer hands on and web-based training * Clean and professional work ... Damage Analysis and Estimating, Mechanical and Electrical Components, Non-Structural Analysis and ...

Mankato Motor Company

Body Shop Technician

Mankato, MN

$20 - $28/hr

Continued education, manufacturer hands on and web-based training * Clean and professional work ... Damage Analysis and Estimating, Mechanical and Electrical Components, Non-Structural Analysis and ...

Mankato Motor Company

Body Shop Technician

Mankato, MN · On-site

$20 - $28/hr

Continued education, manufacturer hands on and web-based training * Clean and professional work ... Damage Analysis and Estimating, Mechanical and Electrical Components, Non-Structural Analysis and ...

All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Mapleton, MN

Web Analytics Manager information

See Mapleton, MN salary details

$39.4K

$81.8K

$145.6K

How much do web analytics manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for web analytics manager in Mapleton, MN is $81,756.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,600.00 and $95,600.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
What cities near Mapleton, MN are hiring for Web Analytics Manager jobs? Cities near Mapleton, MN with the most Web Analytics Manager job openings:
Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in Mapleton, MN as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Contract, and 1% Nights. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $81,756 per year, or $39.3 per hour.

Front End Web Developer

Gustavus Adolphus College

Saint Peter, MN • On-site

$55K - $70K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 3 days ago

Gustavus Adolphus College rating

7.7

Company rating: 7.7 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

260th of 617 rated colleges and universities

Job description

Description
JOB SUMMARY: The Front End Web Developer is a key member of the Gustavus Adolphus College Marketing & Communications team, responsible for building and maintaining the digital experiences that shape how prospective students, current students, alumni and the broader public encounter the college online. Reporting to the Senior Director of Marketing, this role brings together technical expertise in Drupal development, a strong design sensibility and a working command of content strategy and SEO to ensure the college's web presence is polished, performant and purposeful.
This role works in close, ongoing partnership with the Gustavus internal IT department (Gustavus Technology Services) on infrastructure, security, platform maintenance and technical standards. The ability to collaborate effectively across both teams is essential to the role.
This is a hybrid position with a flexible mix of on-campus and remote work. On-campus presence is expected for key team meetings, collaborative sprints and launch moments; remote flexibility supports focused development work.
Employment Status: Full-Time (1.0 FTE), Exempt (Salaried), Benefits Eligible
Salary Range: $55,000-70,000 annually
How to apply: Continue here or visit https://gustavus.edu/jobs/ to complete the online application and submit a resume. A cover letter is optional. Applications will be reviewed on a rolling basis.
***Visa Sponsorship is not available for this position**
MAIN RESPONSIBILITIES:
Drupal Development & CMS Management
  • Develop, maintain and improve the college's Drupal-based website, including custom theme development (Twig), content type configuration, and front end component work.
  • Serve as a primary CMS resource for content editors across campus; building intuitive templates and paragraph components, maintaining editorial workflows and providing training and documentation for non-technical users.
  • Conduct regular content audits to identify outdated material, structural gaps and opportunities to improve clarity and findability across priority pages.
  • Manage Drupal front end dependencies and ensure theme code is clean, well-documented and version-controlled via Git.
  • Coordinate with Back End Developer and Gustavus Technology Services (GTS), the college's internal IT department and/or external development partners on Drupal updates, security patches, hosting environments and performance optimization; serve as a consistent point of contact between MarCom and GTS on web platform matters.

SEO Strategy & Implementation
  • Own the college's on-site SEO program: keyword research, metadata strategy, heading hierarchy, internal linking and URL structure across priority pages.
  • Implement and maintain technical SEO fundamentals; page speed, crawlability, mobile performance, structured data (schema markup) and XML sitemaps; within the Drupal environment.
  • Conduct regular SEO audits using tools such as Google Search Console or Semrush and translate findings into prioritized action plans.
  • Partner with content and communications colleagues to integrate SEO best practices into the content creation process, including meta descriptions, image alt text and editorial tagging.
  • Track and report on organic search performance, making data-informed recommendations to improve visibility for key enrollment and institutional audiences.

Front End Design & User Experience
  • Translate brand guidelines and designer comps into accurate, responsive, accessible web experiences with close attention to typography, layout and visual consistency.
  • Collaborate with the Creative Director/Senior Graphic Designer to develop and iterate on new page templates, landing pages and campaign microsites that align with institutional brand standards.
  • Champion WCAG 2.1 AA accessibility compliance across all digital properties, conducting periodic audits and driving remediation.
  • Maintain and evolve a shared front end component library that enables consistent, efficient digital production across the team.
  • Bring a design-literate perspective to team reviews, surfacing opportunities to improve visual hierarchy, user flow and overall quality.

Analytics & Digital Performance
  • Support implementation of Google Analytics 4 and Google Tag Manager to ensure accurate tracking of key web events and user behavior.
  • Assist in interpreting site performance data and contribute to regular reporting on traffic, engagement and conversion metrics.
  • Participate in A/B testing and optimization initiatives in collaboration with the broader marketing team.
  • Contribute to strategic discussions about MarCom planning and how it impacts the website, including content, user experience, design, and search engine optimization.

Prerequisites
Minimum Qualifications
  • Bachelor's degree in Web Development, Digital Communications, Computer Science or a related field; equivalent professional experience considered.
  • 3+ years of professional front end web development experience, with at least 2 years of hands-on Drupal development (version 9 or 10 strongly preferred).
  • Experience working in a higher education, nonprofit, or other mission-driven institutional environment preferred.
  • Proficiency in HTML5, CSS3, and modern JavaScript (ES6+); experience with Drupal theme development using Twig templating.
  • Demonstrated experience owning or significantly contributing to an SEO program, including technical SEO, metadata strategy, and use of tools such as Google Search Console or Semrush.
  • Experience managing content in a large-scale CMS: building templates, supporting content editors, and maintaining editorial workflows.
  • Familiarity with Drupal tooling including Composer, Drush, and Git-based version control workflows.
  • Working knowledge of web accessibility standards (WCAG 2.1 AA) and responsive design principles.
  • Familiarity with Google Analytics (GA4) and Google Tag Manager.
  • Ability to translate technical concepts clearly for non-technical colleagues across marketing, enrollment and academic departments.
  • Experience collaborating with a central IT or technology services team; comfortable navigating shared ownership of infrastructure, security and platform decisions.
  • Strong design sensibility: ability to work from designer comps and apply brand guidelines with care and consistency.
  • Comfortable working cross-functionally in a collaborative, deadline-driven environment.

Preferred Qualifications
  • Experience in higher education marketing or enrollment management contexts, with an understanding of student recruitment communications and lifecycle marketing.
  • Familiarity with CSS preprocessors (Sass) and front end build tools (Webpack, Vite).
  • Experience with email marketing platforms (Salesforce Marketing Cloud, Mailchimp, or similar) and HTML email template development.
  • Familiarity with local Drupal development environments such as DDEV or Lando.
  • Drupal certification or equivalent demonstrated expertise.
  • Exposure to UX research methods, usability testing, or information architecture work.

Schedule & Work Environment
This is a hybrid position, with a mix of on-campus work and flexibility for remote work. Specific hybrid arrangements are established in coordination with the supervisor and subject to departmental needs.
Benefits
Gustavus offers competitive and comprehensive benefits which include:
  • Medical insurance (which includes access to Nice Healthcare) as well as dental, vision, and life insurance
  • Workplace accommodations for physical or mental health concerns
  • Onsite health services
  • Free parking, exercise classes, and use of library and athletic facilities
  • Paid parental leave
  • Employer contribution to retirement savings plan (after one year of employment)
  • Tuition scholarships for dependents
  • Tuition benefit plan for employees and spouse
  • 13 paid Holidays + generous PTO plan

Gustavus Adolphus College does not discriminate on the basis of race, color, national origin, ancestry, sex, disability, religion, age, sexual orientation, gender identity, or veteran status in its education or employment programs or activities.
Gustavus Adolphus College is one of the nation's leading private liberal arts colleges serving approximately 1,800 students. The College aspires to be a community of persons from diverse backgrounds who respect and affirm the dignity of all people. Known for its strong science, writing, music, athletics, study-away, and service-learning programs, Gustavus is located on a scenic 340-acre hill in St. Peter, Minnesota only one hour southwest of the Twin Cities.
Contact
Kim Frisch | kfrisch@gustavus.edu | 507-933-7683
Posted: Fri Jul 10, 2026

What Gustavus Adolphus College employees say

Pay

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply