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Vp Media Director Jobs (NOW HIRING)

AARP

VP, Media

Washington, DC · On-site

$220K/yr

The Vice President, Media leads the enterprise media strategy across paid, owned, and earned channels to drive reach, relevance, performance, and trust. This role sets the vision and governance for ...

Highwire

Vice President, Media Relations

New York, NY · Hybrid

$130K - $195K/yr

The Vice President, Media Relations is a senior, hands-on media leader at the center of Highwire ... Strong client counseling experience, including direct interaction with senior executives.

Highwire

Vice President, Media Relations

New York, NY · On-site

$130K - $195K/yr

The Vice President, Media Relations is a senior, hands-on media leader at the center of Highwire ... Strong client counseling experience, including direct interaction with senior executives.

DAC Group

Associate Vice President, Media

Chicago, IL · On-site

Position Summary The Associate Vice President, Media is responsible for leadership decisions ... Coach and mentor direct reports, and ensure appropriate management of full team * Communicate ...

H&L Partners

Group Media Director

Oakland, CA · Hybrid

$110K - $140K/yr

This position reports to the VP/Media Director. This is a hybrid RESPONSIBILITIES * Lead the strategic and innovative thinking with the media planning team and clients * Ensure media plans are ...

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Vp Media Director information

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$43.5K

$157.5K

$277.5K

How much do vp media director jobs pay per year?

As of Jul 29, 2026, the average yearly pay for vp media director in the United States is $157,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $190,000.00 per year, depending on experience, location, and employer.

How does a VP Media Director typically collaborate with cross-functional teams to ensure successful campaign execution?

A VP Media Director works closely with account management, creative, analytics, and client teams to align media strategy with overall campaign objectives. They facilitate communication between departments, ensuring that media plans are integrated with creative concepts and data-driven insights. Regular meetings and status updates are common, allowing for proactive adjustments and seamless execution. This collaborative approach helps deliver campaigns that are both innovative and effective, while also meeting client goals and deadlines.

What are the key skills and qualifications needed to thrive as a VP Media Director, and why are they important?

To thrive as a VP Media Director, you need deep expertise in media strategy, campaign management, analytics, and a strong background in marketing or communications, often supported by a relevant bachelor's or master's degree. Proficiency in media planning platforms (such as Mediaocean or Prisma), analytics tools (like Google Analytics or Nielsen), and experience with digital and traditional channels are critical. Exceptional leadership, negotiation, and client relationship skills distinguish top performers in this role. These capabilities ensure the creation of effective media strategies, efficient campaign execution, and strong business growth in a competitive industry.

What is the difference between Vp Media Director vs Media Planner?

AspectVp Media DirectorMedia Planner
CredentialsBachelor's degree, often with experience in media or marketing; advanced certifications beneficialBachelor's degree in marketing, advertising, or related field; certifications like IAB or Media Planning certifications
Work EnvironmentSenior leadership in advertising agencies or corporate marketing teams, overseeing strategyOperational role within marketing teams, focusing on campaign planning and execution
Industry UsageCommonly used in advertising, media agencies, and corporate marketing departmentsUsed across advertising agencies, media firms, and marketing departments

The Vp Media Director and Media Planner roles differ mainly in seniority and scope. The Vp Media Director oversees overall media strategy and manages teams, while the Media Planner focuses on developing specific media plans for campaigns. Both roles require media and marketing knowledge, but the Vp role involves higher-level decision-making and leadership.

What are VP Media Directors?

VP Media Directors are senior-level executives responsible for overseeing media strategy, planning, and buying within an organization or agency. They lead teams that develop and execute media campaigns across various channels such as TV, digital, print, and social media. Their role involves managing budgets, building client relationships, analyzing campaign performance, and ensuring that media initiatives align with the overall marketing objectives. VP Media Directors also stay updated on media trends to keep campaigns effective and innovative.
More about Vp Media Director jobs
What cities are hiring for Vp Media Director jobs? Cities with the most Vp Media Director job openings:
What states have the most Vp Media Director jobs? States with the most job openings for Vp Media Director jobs include:
What job categories do people searching Vp Media Director jobs look for? The top searched job categories for Vp Media Director jobs are:
Vp Media Director jobs near you
Infographic showing various Vp Media Director job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $157,532 per year, or $75.7 per hour.

VP, Media

AARP

Washington, DC • On-site

$220K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 10 days ago

AARP rating

7.9

Company rating: 7.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

137th of 759 rated non-profit organizations

Job description

Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
The Vice President, Media leads the enterprise media strategy across paid, owned, and earned channels to drive reach, relevance, performance, and trust. This role sets the vision and governance for media investment, including advertising, and emerging media approaches, while ensuring alignment with brand standards, audience strategy, and enterprise priorities. The VP, Media balances performance optimization with stewardship, establishing clear advertising policies, ethical standards, and measurement discipline across a complex, multi-channel ecosystem.
Responsibilities
  • Leads media planning, investment allocation, channel mix optimization, and develops guardrails for consistent, responsible media activation. Creates standard operation models that help deploy media efficiently and effectively.
  • Defines and leads an integrated media strategy spanning paid, organic, owned, and emerging channels. Oversees media buying, partnership and agency management.
  • Sets standards for targeting, frequency, creative testing, and performance optimization.
  • Establishes and enforces enterprise advertising policies and guidelines to ensure compliance with privacy and governance standards, brand safety, and ethical media practices.
  • Leverages advanced analytics (e.g., multi-touch attribution, marketing mix modeling, incrementality testing) to inform media plans.
  • Develops future-ready media capabilities, including experimentation, automation, and AI-enabled optimization. Advances target markets and demographics, personalization and use of first-party data and marketing and advertising technology capabilities.
  • Partners with cross-functional teams to drive integrated planning and execution.

Qualifications
  • Bachelor's degree in Marketing, Communications, Business Administration, Advertising, or a related field; Master's degree preferred.
  • 10+ years of progressive experience in media strategy, advertising, marketing, or integrated communications, including significant leadership experience in complex, multi-channel environments.
  • Proven expertise in enterprise media planning, investment allocation, channel mix optimization, and media governance across paid, owned, earned, and emerging channels.
  • Demonstrated success leading media buying, agency management, strategic partnerships, and media performance optimization to achieve business objectives.
  • Strong knowledge of advertising compliance, privacy regulations, brand safety standards, governance frameworks, and ethical media practices.
  • Deep experience leveraging advanced marketing analytics, including multi-touch attribution, marketing mix modeling, incrementality testing, and other measurement frameworks to drive investment decisions.
  • Expertise in marketing technology, first-party data strategies, audience targeting, personalization, automation, and AI-enabled media optimization.
  • Exceptional leadership, stakeholder management, and strategic planning skills, with a proven ability to collaborate across cross-functional teams and drive enterprise-wide media initiatives.

AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise.

Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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