Position Overview
The
Director, Voice of Customer (VoC) & Customer Insights is responsible for establishing and leading the enterprise Voice of Customer strategy, customer experience measurement framework, and customer insight governance processes. The role serves as the primary connection point between customer feedback, operational performance, quality outcomes, product development, service excellence, and commercial decision-making.
This leader will transform fragmented customer, dealer, quality, and operational signals into actionable insights that improve customer experience, increase loyalty, strengthen brand perception, and influence business priorities across Commercial, Service Solutions, Quality, Product Development/R&D, and Executive Leadership.
The ideal candidate combines customer insights expertise, strategic thinking, analytics, organizational influence, and change leadership to embed customer-centric decision making throughout the organization.
Responsibilities
Voice of Customer Strategy & Governance
- Develop and lead the enterprise Voice of Customer strategy and roadmap.
- Establish governance processes that connect customer input & feedback to business decisions and prioritization.
- Create cross-functional operating mechanisms for customer issue identification, escalation, prioritization, and resolution.
- Partner with Commercial, Service Solutions, Quality, Product Planning/R&D, Digital, and Operations leaders to drive customer-focused decision making.
- Partner with Human-Centered Design, Product Planning, Marketing, and Product Development teams to align customer research activities.
- Ensure customer requirements are clearly defined, documented, and incorporated into business processes.
Customer Insights & Analytics
- Coordinate customer listening, survey, market feedback, customer experience, and customer insights initiatives, linking VoC insights to KPIs.
- Oversee development and data accuracy for executive-level VoC dashboards and reporting.
- Convert customer, dealer, quality, operational, and digital signals into actionable business recommendations.
- Drive analytical rigor across customer metrics to ensure customer insights are translated into sound, data-driven business decisions.
- Provide actionable recommendations to senior leaders regarding customer trends, risks, opportunities, and emerging requirements.
- Establish mechanisms for identifying customer friction points and translating findings into operational improvements.
- Partner with internal and external stakeholders to deploy CX diagnostics, maturity assessments, and pilot programs.
Quality & Uptime Integration
- Represent the customer perspective within Quality, Uptime, and reliability initiatives.
- Ensure customer impact is considered within quality, product, service, and uptime improvement programs.
- Support the development of customer-focused quality metrics performance targets.
- Collaborate with Quality, R&D, Service Solutions, and Commercial teams to connect customer feedback with operational performance improvement efforts.
- Facilitate governance and reporting around customer-impacting quality issues.
Customer Listening & Digital Experience Innovation
- Expand customer listening capabilities beyond traditional surveys.
- Identify innovative methods to capture customer insights across end-to-end customer journey digital, service, ownership, and lifecycle experiences.
- Partner with Digital, Service Contracts & Connectivity, My International, and Commercial facing teams to broaden customer feedback collection and utilization.
- Improve the organization's ability to capture, analyze, and act upon structured and unstructured customer feedback.
Organizational Enablement & Change Leadership
- Develop and deploy VoC communication, education, training, and awareness programs.
- Drive organizational understanding of customer feedback, Net Promoter Score (NPS), customer experience principles, and customer-centric behaviors.
- Build enterprise alignment around Customer First focused metrics, priorities, and actions.
- Facilitate workshops and leadership discussions to improve customer-centered decision making.
- Drive a culture of customer-centric thinking throughout the organization.
Key Deliverables
- Enterprise Voice of Customer roadmap
- Customer Experience measurement framework
- Executive customer insights dashboard
- Customer listening strategy
- Customer requirements governance process
- Quality and uptime customer impact reporting
- VoC / NPS training and capability development program
- Quarterly executive customer insights reviews
- Cross-functional VoC governance forums
Minimum Requirements
- Bachelor's degree and at least 9 years of project/program management experience
- At least 2 years of lead experience
OR
- Master's degree and at least 5 years of project/program management experience
- At least 2 years of lead experience
OR
- At least 12 years of project/program management experience
- At least 2 years of lead experience
Additional Requirements
- Qualified candidates, excluding current employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. We do not anticipate providing employment related work sponsorship for this position (e.g., H-1B status)
- 10+ years of experience in Customer Experience, Voice of Customer, Customer Insights, Market Research, Commercial Strategy, Product Strategy, Service Strategy, or related disciplines.
- Experience leading cross-functional initiatives in complex B2B, B2C or B2B2C organizations.
- Strong analytical and data interpretation capabilities with proven digital proficiency.
- Experience developing executive-level presentations and recommendations.
- Track record of business acumen & driving business results.
- Demonstrated ability to influence senior leaders / stakeholders without direct authority.
- Experience with Voice of Customer, NPS, customer journey mapping, customer research, or customer analytics programs.
Desired Skills
- Manufacturing, transportation, automotive, industrial, or B2B services experience.
- Customer research and Human-Centered Design methodologies.
- Quality improvement and operational excellence programs.
- Program & project management.
- Digital customer experience platforms and analytics.
- Survey platforms, customer feedback systems, and customer insight tools.
- Cross-functional / Business Unit experience working across Product, Service, Commercial, and Operations functions.
Benefits and Compensation
This position offers competitive market-based compensation, along with a comprehensive benefits package designed to support employee wellbeing. You can learn more about the benefits offered for this position by visiting https://careers.international.com/#benefits.
The expected salary offered for this position will fall within the stated range, with the final offer based on the candidates' applicable skills, knowledge, and experience.
Company Overview
About TRATON
With its brands Scania, MAN, International, and Volkswagen Truck & Bus, TRATON SE is the parent and holding company of the TRATON GROUP and one of the world's leading commercial vehicle manufacturers. The Group's product portfolio comprises trucks, buses, and light-duty commercial vehicles. "Transforming Transportation Together. For a sustainable world.": this intention underlines the Company's ambition to have a lasting and sustainable impact on the commercial vehicle business and on the Group's commercial growth.
About International
From a one-man company built on the world-changing invention of the McCormick reaper in 1831, to the 15,000-person-strong company we are today, few companies can lay claim to a history like International. Based in Lisle, Illinois, International Motors, LLC* creates solutions that deliver greater uptime and productivity to our customers throughout the full operation of our commercial vehicles. We build International® trucks and engines and IC Bus® school and commercial buses that are as tough and as smart as the people who drive them. We also develop Fleetrite® aftermarket parts. In everything we do, our vision is to accelerate the impact of sustainable mobility to create the cleaner, safer world we all deserve. As of 2021, we joined Scania, MAN and Volkswagen Truck & Bus in TRATON GROUP, a global champion of the truck and transport services industry. To learn more, visit International.com.
*International Motors, LLC is d/b/a International Motors USA in Illinois, Missouri, New Jersey, Ohio, Texas, and Utah.
EEO Statement
We are an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
If you are a qualified individual with a disability and require a reasonable accommodation to access the online application system or participate in the interview process due to your disability, please email HUB@International.com to request assistance. Kindly specify Job Requisition Number / Job Title and Location in response. Otherwise, your request may not be considered.
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