Senior Video Lead
New York, NY · On-site
Driven by shared success, PMG leverages business strategy and transformation, creative, media, and ... The Senior Video Lead will play a critical role in advancing PMG's One Video strategy, creating ...
Senior Video Lead
New York, NY · On-site
Driven by shared success, PMG leverages business strategy and transformation, creative, media, and ... The Senior Video Lead will play a critical role in advancing PMG's One Video strategy, creating ...
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
Brand Strategist
Dallas, TX · Remote
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
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Brand Strategist
Dallas, TX · Remote
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
Brand Strategist
Los Angeles, CA · On-site +1
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
Brand Strategist
Los Angeles, CA · On-site +1
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
As the Director of Video Strategy & Content at Groundwork you will... * Lead end-to-end video production, including concept development, scripting, filming, editing, and post-production for a wide ...
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As the Director of Video Strategy & Content at Groundwork you will... * Lead end-to-end video production, including concept development, scripting, filming, editing, and post-production for a wide ...
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
Brand Strategist
Boston, MA · Remote
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
Quick apply
Brand Strategist
Boston, MA · Remote
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
Brand Strategist
New York, NY · Remote
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
Quick apply
Brand Strategist
New York, NY · Remote
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
Brand Strategist
Miami, FL · Remote
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
Quick apply
Brand Strategist
Miami, FL · Remote
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
Brand Strategist
Seattle, WA · Remote
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
Quick apply
Brand Strategist
Seattle, WA · Remote
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
Learn and progress your understanding of video strategy quickly and without issue, in order to maximize efficiency and reduce the notetaking workload * Show a passion for video editing, and a strong ...
Learn and progress your understanding of video strategy quickly and without issue, in order to maximize efficiency and reduce the notetaking workload * Show a passion for video editing, and a strong ...
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...
Director of Client Strategy (Video) - Full-Time, Remote (Travel Required)
Winter Garden, FL · On-site +1
$90K - $120K/yr
Sweet Fish is a strategy-led B2B video partner for companies that want video to drive real business results-pipeline, revenue, and brand growth. We're hiring a Director of Client Strategy to sit ...
Director of Client Strategy (Video) - Full-Time, Remote (Travel Required)
Winter Garden, FL · On-site +1
$90K - $120K/yr
Sweet Fish is a strategy-led B2B video partner for companies that want video to drive real business results-pipeline, revenue, and brand growth. We're hiring a Director of Client Strategy to sit ...
Video Content Strategist Contract or Full-Time • Remote • US-Based About the role We're looking for a sharp, platform-native Video Content Strategist to own and grow the Vendingpreneurs YouTube ...
Video Content Strategist Contract or Full-Time • Remote • US-Based About the role We're looking for a sharp, platform-native Video Content Strategist to own and grow the Vendingpreneurs YouTube ...
Social Media Video Producer
Atlanta, GA · On-site
$50K - $60K/yr
Our services include strategy, content production, community management, influencer marketing, and paid social advertising. As social platforms continue to prioritize video-first content, we are ...
Social Media Video Producer
Atlanta, GA · On-site
$50K - $60K/yr
Our services include strategy, content production, community management, influencer marketing, and paid social advertising. As social platforms continue to prioritize video-first content, we are ...
Director of Client Strategy (Video) - Full-Time, Remote (Travel Required)
Winter Garden, FL · Remote
$90K - $120K/yr
Sweet Fish is a strategy-led B2B video partner for companies that want video to drive real business results-pipeline, revenue, and brand growth. We're hiring a Director of Client Strategy to sit ...
Director of Client Strategy (Video) - Full-Time, Remote (Travel Required)
Winter Garden, FL · Remote
$90K - $120K/yr
Sweet Fish is a strategy-led B2B video partner for companies that want video to drive real business results-pipeline, revenue, and brand growth. We're hiring a Director of Client Strategy to sit ...
Social Media Video Producer
Atlanta, GA · Hybrid
$50K - $60K/yr
Our services include strategy, content production, community management, influencer marketing, and paid social advertising. As social platforms continue to prioritize video-first content, we are ...
Social Media Video Producer
Atlanta, GA · Hybrid
$50K - $60K/yr
Our services include strategy, content production, community management, influencer marketing, and paid social advertising. As social platforms continue to prioritize video-first content, we are ...
Video Strategist information
See salary details
$45K - $57K
2% of jobs
$57K - $69.1K
5% of jobs
$69.1K - $81.1K
6% of jobs
$81.1K - $93.2K
4% of jobs
$93.2K - $105.2K
3% of jobs
$105.2K - $117.3K
2% of jobs
$125.3K is the 25th percentile. Wages below this are outliers.
$117.3K - $129.3K
3% of jobs
$129.3K - $141.4K
3% of jobs
$141.4K - $153.4K
1% of jobs
The median wage is $156.9K / yr.
$153.4K - $165.5K
69% of jobs
$165.5K - $177.5K
1% of jobs
$45K
$139.9K
$177.5K
How much do video strategist jobs pay per year?
As of Jun 15, 2026, the average yearly pay for video strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.
What does a Video Strategist do?
A Video Strategist develops and implements video content strategies to achieve marketing and business goals. They analyze target audiences, plan engaging video content, and optimize distribution across platforms. Their role involves collaborating with creative teams, tracking video performance metrics, and adjusting strategies for better engagement and conversions. Ultimately, they ensure video content aligns with brand messaging and drives measurable results.
What are the key skills and qualifications needed to thrive in the Video Strategist position, and why are they important?
To thrive as a Video Strategist, you need expertise in video production, digital marketing, and analytics, typically supported by a degree in marketing, communications, or a related field. Familiarity with video editing software (such as Adobe Premiere Pro or Final Cut Pro), social media management tools, and analytic platforms like Google Analytics is often required. Creativity, strong communication, and project management skills are crucial soft skills for this role. These competencies enable a Video Strategist to create compelling video content aligned with business goals, drive audience engagement, and measure campaign effectiveness.
How much does a YouTube strategist make?
A YouTube strategist's salary typically ranges from $50,000 to $100,000 annually, depending on experience, location, and the complexity of the channel. Many strategists also earn additional income through consulting, content management, or performance-based bonuses.
What does a video strategist do?
A video strategist develops and implements plans to create engaging video content that aligns with a company's marketing goals. They analyze target audiences, choose appropriate platforms, and collaborate with content creators, often using tools like analytics software to measure performance. This role requires strong communication skills and knowledge of video production and digital marketing strategies.
What does a typical day look like for a Video Strategist?
A typical day for a Video Strategist often involves collaborating with marketing teams to plan content, analyzing video performance metrics, and overseeing the production process from concept to post-production. You might spend time brainstorming video ideas, managing project timelines, coordinating with videographers or editors, and ensuring that content aligns with brand strategies. Additionally, there is a strong focus on monitoring trends and adapting strategies to optimize audience engagement. This role requires both creative and analytical tasks, ensuring the content is impactful and the business objectives are met.
What qualifications do you need to be a content strategist?
A content strategist typically needs a bachelor's degree in marketing, communications, or a related field, along with experience in content creation, editing, and digital marketing. Strong skills in SEO, analytics tools, and content management systems are also important, as well as excellent communication and strategic planning abilities.
What is the highest paying job in social media?
The highest paying roles in social media often include Social Media Director, Digital Marketing Director, or Social Media Executive, with salaries reaching six figures for experienced professionals managing large teams or brands. These positions typically require strong strategic skills, experience with analytics tools, and a deep understanding of platform algorithms and audience engagement.
More about Video Strategist jobs
What cities are hiring for Video Strategist jobs? Cities with the most Video Strategist job openings:
What are the most commonly searched types of Video Strategist jobs? The most popular types of Video Strategist jobs are:
What job categories do people searching Video Strategist jobs look for? The top searched job categories for Video Strategist jobs are:
- Lead Social Media Strategist
- Full Time Content Strategist Beast Philanthropy
- Seasonal Travel Content Creator
- Flexible Technical Content Creator
- Senior Video Strategist
- Freelance Beauty Content Creator
- Video Editing Internships Remote
- User Generated Content Creator
- Executive Google Content Reviewer
- E Learning Content Creator
Job description
We are PMG
Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights-as well as its proprietary operating system, Alli-to deliver cutting-edge digital solutions and innovative media strategies.
Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.
Who You Will Be Working With
As PMG's video investment footprint continues to expand across Linear TV, Streaming, CTV, Digital Video, Social Video, Premium Content Partnerships, Live Sports, the need for centralized video leadership and management has never been greater.
The Senior Video Lead will play a critical role in advancing PMG's One Video strategy, creating greater alignment across teams, strengthening marketplace relationships, and ensuring PMG presents a unified and strategic voice across the evolving video ecosystem.
This role sits at the intersection of marketplace strategy, video investment, client planning, and organizational collaboration. Working closely with PMG's Investment Leaders, Strategy, Analytics, and Client Leadership teams, the Senior Video Lead will help shape how PMG strategically plans, invests, negotiates, and activates across the video ecosystem, ultimately ensuring investments are approached holistically rather than through isolated channel decisions.
What You Will Do
What You Will Bring
What We Offer
Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.
What Sets Us Apart
Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation-which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights-as well as its proprietary operating system, Alli-to deliver cutting-edge digital solutions and innovative media strategies.
Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.
Who You Will Be Working With
As PMG's video investment footprint continues to expand across Linear TV, Streaming, CTV, Digital Video, Social Video, Premium Content Partnerships, Live Sports, the need for centralized video leadership and management has never been greater.
The Senior Video Lead will play a critical role in advancing PMG's One Video strategy, creating greater alignment across teams, strengthening marketplace relationships, and ensuring PMG presents a unified and strategic voice across the evolving video ecosystem.
This role sits at the intersection of marketplace strategy, video investment, client planning, and organizational collaboration. Working closely with PMG's Investment Leaders, Strategy, Analytics, and Client Leadership teams, the Senior Video Lead will help shape how PMG strategically plans, invests, negotiates, and activates across the video ecosystem, ultimately ensuring investments are approached holistically rather than through isolated channel decisions.
What You Will Do
- Lead the planning , investment strategy, and execution of high-impact video and audio campaigns across linear TV, connected TV (CTV), streaming video, audio, podcasting, and emerging media channels.
- Develop sophisticated cross-platform media strategies that maximize reach, efficiency, performance, and business outcomes while leveraging PMG's technology and data capabilities.
- Develop strategies for optimizing across Linear TV, Streaming, CTV, Digital Video, Social Video, Premium Content Partnerships, Live Sports.
- Drive collaboration with cross-functional teams, including media, creative, and analytics.
- Leverage audience, viewership, marketplace, and performance data to inform investment decisions, optimize media allocations, and identify opportunities for incremental growth.
- Evaluate marketing performance metrics and leverage data-driven insights for decision-making.
- Manage external partnerships with media vendors and negotiate negotiate innovative partnerships, premium inventory opportunities, value-added integrations, and favorable commercial outcomes.
- Lead investment stewardship throughout the campaign lifecycle, ensuring excellence in execution, delivery, optimization, reconciliation, and performance accountability.
- Partner with Analytics and Measurement teams to advance cross-platform attribution and measurement frameworks that connect media investments to business results.
- Contribute to forecasting and budget planning for media campaigns.
- Identify emerging trends and opportunities in video advertising, including advanced audience solutions, addressable media, programmatic TV, streaming innovation, and evolving consumer behaviors.
- Deliver regular updates and actionable insights internally and externally to clients, showcasing campaign results and offering recommendations for improvement.
- Maintain vendor relationships and keep a pulse on marketplace shifts; surface opportunistic deals/value-adds
- Serve as a subject matter expert on the evolving video and audio landscape, sharing insights and thought leadership across clients and internal teams.
- Mentor and support junior team members in their growth of One Video and within the Media and Marketing landscape.
- Responsibilities may extend across other media channels as needed to support broader campaign objectives and business priorities
What You Will Bring
- 5+ years of experience in Video, with a Bachelor's degree or equivalent work experience.
- Strong expertise in marketing strategy, planning, and analysis, ensuring data-driven media execution and optimization.
- Proficiency in marketing metrics, using insights to refine video campaigns.
- Experience in media planning & buying, ensuring effective execution across digital and traditional platforms.
- Current experience with planning tools like YouGov, MRI, MediaOcean, Nielsen, and Mintel
- Familiarity with video platforms, optimizing multi-channel advertising strategies.
- Hands-on experience with digital and traditional ad platforms, including Innovid and iSpot, to track and optimize media performance.
- A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.
What We Offer
- Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
- Pet Insurance: Protect your pet's health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Commuter Benefits: Access support for travel and commuting needs, where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.
What Sets Us Apart
Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation-which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.