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Vice President Demand Generation Jobs in Delaware

JOB SPECIFICATION Position Profile Vice President of Sales PRIVATE & CONFIDENTIAL COMPANY ... Strengthen presence across key channels to enhance visibility and demand generation Revenue Growth ...

JOB SPECIFICATION Position Profile Vice President of Sales PRIVATE & CONFIDENTIAL COMPANY ... Strengthen presence across key channels to enhance visibility and demand generation Revenue Growth ...

JOB SPECIFICATION Position Profile Vice President of Sales PRIVATE & CONFIDENTIAL COMPANY ... Strengthen presence across key channels to enhance visibility and demand generation Revenue Growth ...

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Vice President Demand Generation information

What does a vice president demand generation do?

A Vice President of Demand Generation is responsible for creating and executing strategies that generate interest and leads for a company's products or services. This role oversees marketing campaigns, manages lead generation programs, and works closely with sales teams to ensure alignment and maximize revenue opportunities. The VP of Demand Generation also analyzes market trends, optimizes the marketing funnel, and measures the effectiveness of campaigns to drive growth. Their goal is to build a predictable pipeline of qualified leads that support the company's sales objectives.

How does a vice president demand generation typically collaborate with sales and product teams to drive pipeline growth?

A Vice President of Demand Generation plays a key cross-functional role, regularly working with sales and product teams to align marketing campaigns with revenue goals. They partner with sales to ensure lead quality and handoff processes are optimized, and meet with product teams to understand new features or launches that could inform targeted campaigns. Weekly or bi-weekly meetings, shared KPIs, and joint planning sessions are common practices to foster alignment and maximize pipeline growth. This collaborative environment helps ensure that demand generation strategies are both data-driven and closely tied to market needs.

What are the key skills and qualifications needed to thrive as a vice president demand generation, and why are they important?

To excel as a Vice President Demand Generation, you need deep expertise in B2B marketing strategies, campaign management, and data-driven decision-making, often backed by a relevant degree and extensive experience in digital marketing. Familiarity with marketing automation platforms (like Marketo or HubSpot), CRM systems (such as Salesforce), and analytics tools is essential, along with certifications in these areas being advantageous. Exceptional leadership, strategic vision, and strong collaboration skills set top performers apart in this role. These skills and qualities are critical to driving pipeline growth, aligning marketing and sales, and delivering measurable business results.

What is the difference between Vice President Demand Generation vs Director of Demand Generation?

AspectVice President Demand GenerationDirector of Demand Generation
ResponsibilitiesOversees overall demand generation strategy, manages teams, and aligns marketing with sales goalsExecutes demand generation campaigns, manages day-to-day activities, and reports on performance
Required CredentialsBachelor's/Master's in Marketing, Business, or related field; extensive experience in marketing rolesBachelor's in Marketing or related field; several years of marketing experience
Work EnvironmentStrategic leadership, cross-department collaboration, executive meetingsCampaign management, team coordination, tactical execution

The Vice President Demand Generation focuses on strategic planning and leadership, while the Director of Demand Generation handles campaign execution and daily operations. Both roles require marketing expertise, but the VP role involves broader oversight and strategic alignment.

What are the most commonly searched types of Demand Generation jobs in Delaware?

The most popular types of Demand Generation jobs in Delaware are:

What are popular job titles related to Vice President Demand Generation jobs in Delaware?

For Vice President Demand Generation jobs in Delaware, the most frequently searched job titles are:

What cities in Delaware are hiring for Vice President Demand Generation jobs?

Cities in Delaware with the most Vice President Demand Generation job openings:

Infographic showing various Vice President Demand Generation job openings in Delaware as of August 2026, with employment types broken down into 69% Full Time, 30% Part Time, and 1% Contract. Highlights an 63% Physical, 3% Hybrid, and 34% Remote job distribution.

VP of Sales

Camden, DE • On-site

Steel Partners
Manufacturing • 1 - 5K employees

Full-time

Re-posted 11 days ago


Job description

JOB SPECIFICATION
Position Profile
Vice President of Sales
PRIVATE & CONFIDENTIAL
COMPANY DESCRIPTION:
Steel Partners Holdings L.P. (NYSE: SPLP) is a publicly traded, diversified global holding company with operations across industrial products, energy, defense, banking, insurance, food services, and lifestyle industries. With approximately $3.4 billion in revenue and over 13,000 employees across 18 countries, Steel Partners is committed to long-term value creation through operational excellence and strategic transformation-what we call "The Steel Way."
HandyTube, LLC, a Steel Partners company based in Camden, Delaware, is a leading manufacturer of seamless specialty tubing. Known for precision, quality, and innovation, HandyTube delivers highly engineered solutions for demanding applications across industries such as aerospace, life sciences, semiconductor, and energy. The company specializes in made-to-order stainless steel and specialty alloy tubing, supporting customers from concept through full-scale production.
To find out more about HandyTube, please visit www.handytube.com.
THE REPORTING STRUCTURE:
The Vice President of Sales is a key member of the executive leadership team, responsible for developing and executing the company's commercial strategy to drive sustainable revenue growth and market expansion. The VP of Sales will align commercial strategy with operational capabilities to enhance market position, profitability, and customer engagement.
This role reports directly to the President and leads Business Development and Inside Sales functions.
KEY RESPONSIBILITIES:
Strategic Leadership:
  • Develop and execute a multi-market commercial strategy aligned with growth and profitability objectives
  • Identify and prioritize opportunities across aerospace, life sciences, semiconductor, and energy sectors.
  • Drive market expansion, diversification, and entry into new applications and geographies
  • Partner with executive leadership on long-term planning, forecasting, and strategic initiatives
  • Apply strong commercial acumen to optimize EBITDA and free cash flow
  • Leverage 80/20 principles and lean methodologies to focus on high-value customers and product

Sales Leadership
  • Lead and develop a high-performing, technically proficient sales organization
  • Drive team selling strategies aligned to complex engineered solutions

  • Oversee forecasting, pipeline management, and contract negotiations
  • Establish and execute pricing strategies aligned with market dynamics and margin targets
  • Present commercial strategy, performance, and market insights to executive leadership and key stakeholders
  • Develop KPIs and dashboards to track leading and lagging indicators of performance
  • Lead the development of commercial excellence, including Salesforce CRM optimization and standardized sales processes

Market Development
  • Guide brand positioning and go-to-market strategies within targeted industries
  • Support development of technical content, campaigns, and industry engagement
  • Strengthen presence across key channels to enhance visibility and demand generation

Revenue Growth and Performance
  • Own and deliver on revenue and growth targets
  • Utilize data, analytics, and customer insights to refine strategy and improve performance
  • Monitor market trends and competitive dynamics to inform decision-making
  • Identify strategic partnerships, alliances, or channel opportunities to accelerate growth

Cross Functional Collaboration
  • Partner closely with engineering, operations, and quality teams to align customer needs with manufacturing capabilities
  • Support new product development and innovation initiatives
  • Lead cross-functional efforts for bids, proposals, and program launches
  • Foster a culture of accountability, continuous improvement, and customer focus
  • Champion a culture of safety as the organization's top priority

CANDIDATE PROFILE
Education:
  • Bachelor's degree in Business, Engineering, or related field (
  • MBA preferred

Experience & Expertise
  • 15+ years of progressive leadership experience in sales, product management, or commercial roles within a manufacturing environment
  • Proven success driving growth in custom-engineered or highly technical product markets
  • Strong business and financial acumen, with the ability to translate strategy into results
  • Experience in regulated industries (e.g., aerospace, life sciences, semiconductor, energy) strongly preferred
  • Familiarity with lean principles and 80/20 methodologies is a plus

Leadership & Personal Attributes
  • Strategic, results-oriented leader with a clear sense of direction
  • Entrepreneurial mindset with a bias for action
  • High integrity and accountability
  • Strong analytical and data-driven decision-making capabilities
  • Effective communicator with executive presence and credibility
  • Collaborative, hands-on leader with a player-coach mentality
  • Committed to continuous improvement (Kaizen mindset)

Education:
  • Bachelor's degree in Business, Engineering, or related field (
  • MBA preferred

Experience & Expertise
  • 15+ years of progressive leadership experience in sales, product management, or commercial roles within a manufacturing environment
  • Proven success driving growth in custom-engineered or highly technical product markets
  • Strong business and financial acumen, with the ability to translate strategy into results
  • Experience in regulated industries (e.g., aerospace, life sciences, semiconductor, energy) strongly preferred
  • Familiarity with lean principles and 80/20 methodologies is a plus

Leadership & Personal Attributes
  • Strategic, results-oriented leader with a clear sense of direction
  • Entrepreneurial mindset with a bias for action
  • High integrity and accountability
  • Strong analytical and data-driven decision-making capabilities
  • Effective communicator with executive presence and credibility
  • Collaborative, hands-on leader with a player-coach mentality
  • Committed to continuous improvement (Kaizen mindset)