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Vice President Content Jobs in Decatur, GA (NOW HIRING)

GoTo Foods

VP, Owned & Operated Channels

Atlanta, GA · On-site

The VP, Owned & Operated Channels will build and lead the CRM and direct marketing engine across ... content distribution. The goal is to turn owned channels into the highest-ROI growth lever in the ...

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$42.5K

$153.8K

$270.9K

How much do vice president content jobs pay per year?

As of May 29, 2026, the average yearly pay for vice president content in Decatur, GA is $153,804.00, according to ZipRecruiter salary data. Most workers in this role earn between $112,300.00 and $185,500.00 per year, depending on experience, location, and employer.

What is a Vice President Content job?

A Vice President of Content is a senior executive responsible for overseeing a company's content strategy, creation, and distribution. They lead content teams, set editorial guidelines, and ensure alignment with business goals to drive audience engagement and brand growth. This role often involves managing digital platforms, marketing initiatives, and content monetization strategies. The VP of Content collaborates with marketing, product, and sales teams to enhance brand messaging and customer experience. Strong leadership, strategic vision, and content expertise are essential for success in this position.

What are the key skills and qualifications needed to thrive in the Vice President Content position, and why are they important?

To thrive as a Vice President Content, you need extensive experience in content strategy, digital marketing, leadership, and editorial management, often with a bachelor's or master's degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), analytics tools like Google Analytics, SEO platforms, and sometimes project management software is typically required. Strong skills in creative leadership, cross-functional collaboration, adaptability, and effective communication help set exceptional candidates apart. These capabilities are essential for driving content initiatives that align with business goals and leading diverse teams in a dynamic, fast-paced environment.

What are some common challenges faced by a Vice President Content, and how can they be addressed?

A common challenge for Vice Presidents of Content is balancing creative vision with business objectives while managing large, cross-disciplinary teams. Adapting to rapidly changing digital trends and ensuring consistent, high-quality output across platforms can also be demanding. Successfully addressing these challenges often requires strong strategic planning, regular market research, and fostering open communication among team members and stakeholders. Additionally, leveraging data-driven insights and staying attuned to audience needs can help guide content decisions and maintain a competitive edge.
More about Vice President Content jobs
What are the most commonly searched types of Content jobs in Decatur, GA? The most popular types of Content jobs in Decatur, GA are:
What job categories do people searching Vice President Content jobs in Decatur, GA look for? The top searched job categories for Vice President Content jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Vice President Content jobs? Cities near Decatur, GA with the most Vice President Content job openings:
Vice President Content jobs near you
VP, Audience & Content Growth

VP, Audience & Content Growth

Cox Media Group

Atlanta, GA • On-site

Full-time

Posted 14 days ago

Cox Media Group rating

6.9

Company rating: 6.9 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

44th of 64 rated media

Job description

Location: GA-Atlanta
Job Title: VP, Audience & Content Growth
Position Overview
Cox Media Group is seeking a Vice President of Audience & Content Growth to architect and accelerate the next era of CMG Radio's audience leadership. This executive position is responsible for developing and executing strategies to drive audience growth across broadcast, streaming, podcasting, social, and emerging media platforms. The goal is to maximize the impact of on-air talent, strengthen brand relevance, and enhance measurable engagement at every audience touchpoint.
Reporting directly to the President of CMG Radio, this leader will act as the principal authority on audience strategy, ensuring that programming, digital distribution, analytics, and talent development are integrated into a unified growth engine. The role is pivotal in partnering with, developing, and elevating CMG's on-air talent and programming leaders, working collaboratively with Head of Programming Strategy, Market Managers, and Program Directors to shape show strategies, refine content direction, improve format execution, and discover multi-platform growth opportunities for talent.
Key Functions of the Role:
  • Supports and Enhances Local Programming Leadership
  • Provides strategic coaching frameworks for on-air talent and show teams
  • Offers enterprise-level insights into audience data and performance benchmarks
  • Facilitates best practice sharing across markets and scales content innovation
  • Develops talent recruitment strategies and succession planning processes
  • Creates multi-platform expansion strategies to extend talent brands beyond broadcast

The Vice President of Audience & Content Growth will foster a performance-driven culture rooted in accountability, creativity, and continuous improvement-ensuring our talent has the tools, clarity, and strategic support needed to win in today's competitive media environment.
This role sits at the intersection of creativity, strategy, and operational discipline. Success will be measured by stronger ratings performance, expanded digital engagement, elevated talent brands, and consistent execution across markets.
Essential Duties and Responsibilities
Enterprise Audience & Content Strategy
  • Develops and leads CMG Radio's audience growth strategy across all markets and platforms.
  • Defines and operationalize digital engagement and performance metrics.
  • Collaborates with the Head of Programming Strategy, Market Managers, and Program Directors to align local execution with company-wide strategies.
  • Establishes scalable, repeatable growth frameworks for use across markets.

On-Air Talent & Show Development Partnership
  • A strategic partner to enhance show strategy, format execution, and content direction.
  • Develops structured coaching system and performance scorecards for talent and shows.
  • Elevates on-air talent into multi-platform brands, including audio, social, video, and podcast.
  • Leads talent recruitment, succession planning, and maintains an active talent pipeline.
  • Identifies cross-market collaboration opportunities to expand brand scale and audience reach.
  • Fosters a culture centered on accountability, feedback, and continuous improvement.

Data-Driven Audience Growth
  • Partners with the Head of Programming Research to align audience insights and execute the CMG Radio Playbook.
  • Integrates Nielsen, streaming, podcast, and digital analytics into weekly programming strategies.
  • Translates audience data into actionable recommendations that drive measurable improvements.
  • Implements standardized dashboards and regular reporting across markets.
  • Aligns audience performance metrics with revenue priorities and growth objectives.

Essential Duties and Responsibilities (continued)
Multi-Platform Distribution & Innovation
  • Expands distribution beyond traditional broadcast to include streaming, podcasting, video, social, and emerging platforms.
  • Develops scalable digital content initiatives that enhance broadcast brands.
  • Champions experimentation while maintaining focus on core ratings performance.
  • Identifies and adapts to emerging audience behaviors proactively in content strategy.

Brand Stewardship & Content Excellence
  • Protects and modernizes CMG's brand architecture across all formats and markets.
  • Ensures consistent and compelling imaging and storytelling standards.
  • Establish editorial guidelines that reflect evolving audience expectations.
  • Promotes an audience-first approach in all content decisions.

Organizational & Cross-Functional Leadership
  • Builds, mentors, and develop high-performing content and programming leaders.
  • Works closely with Sales, Marketing, Digital, and Technology teams to align audience growth strategies with revenue goals.
  • Advocates for audience priorities in enterprise leadership discussions.
  • Reinforces CMG's people-first culture through clarity, accountability, and a commitment to excellence.

Minimum Qualifications
  • At least 10 years of senior-level experience in radio programming, content strategy, or audience growth leadership across multiple competitive markets.
  • Demonstrated proficiency in elevating on-air talent and building high-performing shows across formats.
  • Proven experience working with local programming leaders to improve ratings and audience engagement.
  • Deep expertise in Nielsen PPM and digital analytics platforms, with a track record of leveraging insights for performance improvements.
  • Experience leading multi-platform distribution strategies, including broadcast, streaming, podcasting, social, and video.
  • A record of driving measurable audience growth across platforms.
  • Strong background in managing creative teams and influencing cross-functional stakeholders.
  • Experience building content P&L business cases and evaluating ROI for new initiatives.
  • Adept in talent negotiation and managing external content partnerships.
  • Comprehensive understanding of FCC rules and broadcast compliance requirements.

Preferred Qualifications
  • Experience leading top-rated stations across multiple formats and markets.
  • Demonstrated ability to modernize legacy brands for digital relevance.
  • Experience in developing scalable talent ecosystems and digital franchises.
  • Proven success in building enterprise frameworks that enhance local execution.
  • Experience leading change and transformation within performance-driven organizations.
  • Bachelor's degree in marketing, communications, or another relevant field.

About Cox Media Group
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com
Req #: 2120 #LI-Onsite
CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.
At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core Values - Teamwork, Integrity, Quality and Fiscal Responsibility - propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.
If you are currently a CMG employee, please log into THRIVE to access our internal career center.

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